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Higher Education Consulting 
Data • Strategy • Insights

Gray has developed an industry-leading database that combines information on inquiry volumes, demographics, competition, and employment.  Using this information and proprietary analytical techniques, we work with faculty and school leadership to develop institutional strategies, select programs, pick locations, and prepare curricula.

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Gray's Program Evaluation System (PES)

A System to select the Best Programs to Start, Stop, Sustain, or Grow
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Our cutting-edge Program Evaluation System (PES) helps you select the BEST programs to Start, Stop, Sustain, or Grow online and at each of your campuses.  PES combines Gray's unique datasets and proven methodology to help you assess student demand, employment, competition, and strategic fit by program.  Create custom program evaluation scoring with PES to:

  • Increase near-term enrollment:  Invest in high growth potential programs
  • Reduce cost:  Cut or consolidate unsuccessful programs
  • Drive growth:  Add the right programs to more campuses
  • Sustain long-term growth:  Launch successful new programs
  • Drive better student outcomes:  Focus on high-wage, high-employer-demand programs
Learn More About PES
Watch a PES Video
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Most REcent Webcast

June Webcast on the Latest Student and Employer Demand Trends in Higher Education
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Learn how Gray can help with your strategic initiatives
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Welcome to GrayAssociates

Gray Associates, Inc. is a higher education consulting firm.  We help colleges and universities develop fact-based portfolio and marketing strategies that maximize outcomes for students, the school, and its constituencies.

To support our client work, we offer cutting-edge subscription software for evaluating academic program portfolios and for analyzing competitive and employer markets.  Beyond our software offerings, we provide strategic research and consulting support to colleges and universities, working together to craft strategies for program selection, campus locations, acquisitions, offerings, and more.

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Our Clients

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The Gray Difference

Gray Associates' people and software are unique in higher ed.
Learn why
What Our Partners Say

About Working Closely With Gray

What We Did

Using Gray's Program Evaluation System and Program Portfolio Workshop, a cross-functional team of academic and administrative leaders engaged in a transparent and collaborative process to select a program portfolio that aligned with our mission.

What They Said

Our executive team was able to drive the emotional aspect of selecting programs off to the side in order to allow the data to drive our decisions.

Chief Marketing Officer of a State University

2018 May

GrayReports

Student and Employer Demand Trends in Higher Education

Learn more about all of the trends from May
and watch a recording of the live webcast!

Download the Slides and Watch a Recording of Gray's Monthly Webcast!
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