Gray has developed an industry-leading database that combines information on inquiry volumes, demographics, competition, and employment. Using this information and proprietary analytical techniques, we work with faculty and school leadership to develop institutional strategies, select programs, pick locations, and prepare curricula.
Our cutting-edge Program Evaluation System (PES) helps you select the BEST programs to Start, Stop, Sustain, or Grow online and at each of your campuses. PES combines Gray's unique datasets and proven methodology to help you assess student demand, employment, competition, and strategic fit by program. Create custom program evaluation scoring with PES to:
Gray Associates, Inc. is a higher education consulting firm. We help colleges and universities develop fact-based portfolio and marketing strategies that maximize outcomes for students, the school, and its constituencies.
To support our client work, we offer cutting-edge subscription software for evaluating academic program portfolios and for analyzing competitive and employer markets. Beyond our software offerings, we provide strategic research and consulting support to colleges and universities, working together to craft strategies for program selection, campus locations, acquisitions, offerings, and more.
Using Gray's Program Evaluation System and Program Portfolio Workshop, a cross-functional team of academic and administrative leaders engaged in a transparent and collaborative process to select a program portfolio that aligned with our mission.
Our executive team was able to drive the emotional aspect of selecting programs off to the side in order to allow the data to drive our decisions.
Chief Marketing Officer of a State University