data-informed academic program Evaluation and Management

Gray Associates provides the only complete academic Program Evaluation System (PES) for higher education.

Academic Program Evaluation Software

Decision Intelligence for data-informed program portfolios.

We provide higher education institutions with software to create and manage a sustainable program portfolio. 

Gray clients turn academic program data into actionable insights that drive transformation and keep critical resources focused on educational priorities without sacrificing time or money.


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Gray Blogs and Webinars

Employment Trends

A Shot of Perspective on the Nursing Shortage: Insights into Employer Demand

Uncover the surprising trends shaping the future of nursing with Gray’s Head of Research, Elaine Rowles! Delve into the intriguing interplay between enrollment, job postings, and salaries for RNs and LPNs. Despite certain declines, the demand for nurses remains strong, leaving a profound impact on nursing programs and the overall healthcare landscape. Explore how educators and employers are actively shaping the future of nursing. Plus, get valuable insights into the recent data on nursing jobs and its implications for higher education.

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Women’s Soccer on the Rise

Gray’s Athletics Benchmarking reveals an exciting trend: collegiate sports are on the rise, and women’s soccer is a standout opportunity. Join us to explore key benchmarking data, cost-effectiveness, and the positive impact it has on applications and graduation rates. With a surge in high school girls playing soccer, there’s a ready-made pipeline of potential recruits, making women’s soccer a great place to start expanding your athletic programs. In the spirit of the upcoming Women’s World Cup, let’s celebrate the valuable impact of women’s soccer in attracting students and fostering academic success.

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Analyzing Competition at the Program Level

Want to attract new students to your academic programs? Understanding the competitive landscape is crucial. Dive into the power of a Program Evaluation System (PES) and gain valuable insights into your program-level competition. Discover competitors, program sizes, and market trends that drive enrollment growth, and see how Gray’s Program Evaluation System can revolutionize your approach, helping your institution stand out.

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How to Use a PES to Find “Hidden” Competitors

Are you aware of the hidden competitors lurking in your institution’s market? Discover the game-changing power of our Program Evaluation System (PES) in identifying and tracking these hidden competitors beyond the limitations of IPEDS data. Gain a comprehensive view of the market, uncover true market saturation, and strategize effectively for your institution’s success. Don’t miss out on this opportunity to gain a competitive edge.

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Academic Program Evaluation Guides

The Ultimate Guide to Data-Informed Academic Program Evaluation


Everything you need to know to evaluate and manage a successful academic program portfolio


The Ultimate Guide to Academic Curricular Efficiency

Everything you need to know to find hidden savings in your academic program costs.

About us

Who We Are

Gray helps higher-education institutions make high-stakes decisions. We provide the best available software to inform decisions on academic programs, tuition and pricing, campus locations, and other vital choices.

Our subscription software is built to evaluate academic program portfolios including student demand, employment, competition, and program economics. Beyond our software offerings, we provide strategic strategy and management resources.

Our processes enable intelligent data-informed decisions that strengthen relationships among faculty, administrators, and other stakeholders.  

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What We Offer

What We Offer

Better Software and Data

Gray uses rigorous research, proprietary databases, and advanced crosswalks to forecast customer decisions, size up the competition, and model economics. Our exclusive and complete program evaluation software provides you with more than numbers: We give you decision intelligence and deep strategic insight.

Our Proven, Customizable Process

Our approach is tailored to your circumstances. Our PES software is customized to your markets, your programs, and your mission.  Our workshops are designed to include the correct participants for your institution.  In the workshops, we enable your team to make better-informed decisions that combine the best available decision intelligence data with institutional judgment and insights.

World-Class Expertise

The level of insight our clients gain from working with us is no accident. Gray employs some very bright minds, with the experience and knowledge you would expect to find at the largest, most expensive consultancies. We have spent our careers doing serious research and focusing on improving higher education, and it shows.


We help you and your team combine your knowledge with our market data to reach informed decisions. These decisions can be fraught with complications that can be difficult to navigate. Gray Associates facilitates these tough conversations, building a consensus and sense of ownership among your stakeholders.

Gray promise

Our Brand Promise

Data-Inspired Decisions

We provide the most accurate data and researched-based strategy, so schools can have access to the latest decision intelligence and make the best academic program choices.

Industry Leading Research

Gray uses rigorous research, proprietary databases, and advanced crosswalks to provide the decision intelligence you need for complete academic program evaluation at your institution.

Higher Education Mission

Our PES software is exclusively built to serve the higher education community.

Decision Intelligence for Colleges and Universities

Gray provides institutions of higher education the program evaluation software tools and strategic guidance to make effective, efficient, and successful program management decisions.

Our Mission

Gray empowers higher education professionals to develop data-informed institutional strategies

Gray Associates, Inc. is a software firm focused on higher education. PES software helps education clients develop data-informed decisions that maximize outcomes for students, the school, and its constituencies. 

Our PES+ software helps you focus on the initiatives that will make a meaningful difference.

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