2017 October GrayReports – Student and Employer Demand Trends

Every month, Gray releases the latest student and employer demand trends in higher education.  Here are a few of the trends from October of 2017 that we released in November:

  • The number of job postings from Burning Glass Technologies for Human Services, the Program of the Month, peaked in 2015.
  • 62% of job postings for Human Services cite a Bachelor’s as the minimum level of required education.
  • Student demand for on-campus programs is down 15% year-over-year.
  • The number of inquirers who progressed in the application process rose by 17%.  Online programs drove most of this growth with a 31% increase in inquiry conversions.


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Gray Associates, Inc. is a software and services firm focused on higher education. We help education clients develop fact-based institutional and marketing strategies that maximize outcomes for students, the school, and its constituencies.

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