2017 Webcast Series: Best Practices in Program Portfolio Evaluation – Competitive Intensity

In the third webcast of our series on The Best Practices in Program Portfolio Evaluation, we shared insights on how to evaluate competition for new and existing academic programs.  

We highlighted the major datasets on competition and their pitfalls so you can effectively use them to inform your program decisions.  These metrics included:

  •   Completions Per Capita – Given its population, is this market more competitive than others? 
  •   Average Program Size – Are competing programs growing or shrinking? 
  •   Cost Per Inquiry – How intense is the keyword competition for this program?
  •   Change in Number of Institutions – Are other institutions entering or leaving the market?

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Gray Associates, Inc. is a software and services firm focused on higher education. We help education clients develop fact-based institutional and marketing strategies that maximize outcomes for students, the school, and its constituencies.

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