2017 Webcast Series: Best Practices in Program Portfolio Evaluation – Student Demand

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The first webcast in our series on The Best Practices in Program Portfolio Evaluation focused on Student Demand.  Our goal was to help you understand how to get and use Google data, Inquiry volumes, Integrated Postsecondary Education Data System (IPEDS) completions, and geo-spatial analysis to assess demand for your programs.  Importantly, we also explained the weaknesses in each of these datasets, so you can use them safely.  As an example, IPEDS completions are a measure of student demand; however, Bachelor’s degree completers started school 4-8 years ago, so trends in IPEDS appear years after they have occurred.  On the other hand, search data is more current (but has its own issues).

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Gray Associates, Inc. is a software and services firm focused on higher education. We help education clients develop fact-based institutional and marketing strategies that maximize outcomes for students, the school, and its constituencies.

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