Read more about the article 2017 June GrayReports – Student and Employer Demand Trends
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2017 June GrayReports – Student and Employer Demand Trends

Every month, Gray releases the latest student and employer demand trends in higher education.  Here are a few of the trends from June of 2017 that we released in July:Overall…

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Read more about the article Higher Education Google Search Volume Up for 2017, Gray Associates Reports
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Higher Education Google Search Volume Up for 2017, Gray Associates Reports

Google search volume for academic programs and institutions of higher learning in the United States is up for each of the first five months of 2017, and was up five percent for May, according to an analysis by Gray Associates, a higher education strategy consulting firm.

“A Google search is often a student’s first step in deciding what to study and where to enroll,” noted Gray CEO Robert Atkins.  “Search volume is an early indicator of future enrollment trends since searches typically precede students making inquiries about programs and/or institutions.”

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Gray tracks search volume on 5,000 keywords for the 200 largest academic programs and for 70 higher education brands.  The analysis was presented at its July 20 webinar on the most recent student and employer demand trends for higher education.  Other findings were:

  • The top 25 keywords associated with Medical Assistant and MBA generated the most program searches in May 2017, approximately 200,000 for each of these programs.
  • Keywords associated with Health Care Administration were the most expensive in May, with a weighted average cost per click around $23.
  • The University of California – Los Angeles was the most searched brand among the 70 higher education brands that Gray tracks.  UCLA appeared in more than 13.5 million Google keyword searches, more than twice for the second most-searched brand, Harvard University.

While 2017 search volume is running ahead of 2016 levels, inquiry volume, which measures specific requests for information about a program is down overall, but more important, is significantly different for online and on-ground programs.  June inquiry volume ran 21 percent ahead of 2016 for online programs, while it was down 10 percent for on-campus programs.

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Continue ReadingHigher Education Google Search Volume Up for 2017, Gray Associates Reports