Read more about the article Inquiry Volume Continues its Decline, But There Is Good News.
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Inquiry Volume Continues its Decline, But There Is Good News.

Inquiries were nine percent lower in August, and 11 percent lower for all of 2017.  “Long-term trends clearly are down, and the trend appears to be accelerating,” said Robert Atkins, founder and chief executive officer of Gray.  “While 2015 to 2016 was down nine percent, we’re down 11 percent so far this year.”  Mr. Atkins presented the findings at the firm’s September 21 webinar.

Conversion rates improved, however, mitigating the downward trend in inquiries.  They are currently running 25 percent ahead of 2014, the baseline year for Gray’s demand trend tracking.  “Inquiry volume has been shifting from lower quality sources to higher quality,” noted Mr. Atkins.  “As a result, conversion rates have been going up even as inquiry volume has been going down.”

A conversion is any inquiry where the applicant moves further in the process.  This can include submitting an application, applying for financial aid or starting classes.  Gray tracks conversions by month of inquiry and allows at least three months for conversion rates to mature.

Conversions for May 2017, the most recent mature month, are running 10 percent ahead of 2016, and Mr. Atkins expects that conversion rates for June, July and August will also be at least 10 percent ahead of last year.

Overall Inquiry Conversion Rates
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Read more about the article In Health Care Administration, New Entrants Must Face-Off against Massive Online Institutions, says Gray Associates’ CEO, Robert Atkins
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In Health Care Administration, New Entrants Must Face-Off against Massive Online Institutions, says Gray Associates’ CEO, Robert Atkins

Compared to many other academic programs, Health Care Administration attracts high student demand for bachelor’s, master’s, and doctoral degrees.  However, from an institutional vantage the market is extremely competitive, and colleges and universities should tread cautiously before entering the field, says Robert Atkins, Chief Executive Officer of Gray Associates, a higher education consulting firm.  Mr. Atkins presented the market analysis during the firm’s monthly webinar, held September 21.

“The program’s overall score in our Program Evaluation System puts it in the 90th percentile of the approximately 1,400 IPEDS (Integrated Postsecondary Education Data System) programs, but that means there are 140 other programs with as good or better prospects,” he said.  ”If you’re in it (Heath Care Administration) you’re probably fine, but if you’re thinking of getting in you have a much more complex question.”

Gray’s Program Evaluation System is a strategic analysis tool used by colleges and universities to make decisions to Start, Stop, Sustain or Grow academic programs.  It analyzes data on over thirty variables in four categories:  student demand, competition, employment outlook, and strategic fit.  Using this data, Gray’s Program Evaluation System  can assess any academic program in the IPEDS CIP (Classification of Instructional Program) taxonomy.

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Continue ReadingIn Health Care Administration, New Entrants Must Face-Off against Massive Online Institutions, says Gray Associates’ CEO, Robert Atkins