2018 January GrayReports – Student and Employer Demand Trends

Every month, Gray releases the latest student and employer demand trends in higher education.  Here are a few of the trends from January of 2018 that we released in February of 2018:

  • For the first time since 2012, inquiry volumes increased, rising 3%. 
  • Conversion rates and conversions are rising. 
  • Inquiries for online programs grew 14% YoY, up from 6% YoY growth last month.
  • Program Productivity is a serious issue–and an opportunity.


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Gray Associates, Inc. is a software and services firm focused on higher education. We help education clients develop fact-based institutional and marketing strategies that maximize outcomes for students, the school, and its constituencies.

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