2018 Webcast Series: Best Practices in Program Portfolio Assessment – Student Demand

Gray kicked-off our 4-part webcast series on Best Practices in Program Portfolio Assessment on Thursday, February 8th, 2018.  We shared our approach, that was developed in partnership with institutional leaders, to reduce cost and increase revenue by identifying the best mix of programs.  Institutions have used our methodology to optimize how they allocate funds and invest in existing and new programs. 

Student demand was the focus of the first webcast in our series.  Our goal was to help you understand how to get and use Google data, inquiry volumes, Integrated Postsecondary Education Data System (IPEDS) completions, and geo-spatial analysis to assess demand for your programs. 

Download the Presentation

Download Student and Employer Demand Trends

Watch the Recording


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Gray Associates, Inc. is a software and services firm focused on higher education. We help education clients develop fact-based institutional and marketing strategies that maximize outcomes for students, the school, and its constituencies.

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