2018 Webcast: Understanding Program Economics

Dr. Bill Massy, former VP of Stanford University, joined Gray’s CEO, Bob Atkins, to share an approach to understanding the revenue, cost, and contribution margin for each of your current academic programs.   

Dr. Massy and Bob also shared a case study on a large program with a reputation for high costs.  Our registrants and attendees learned how to calculate a program’s revenue, cost, and contribution including both departmental and non-departmental courses.  The actual results for this program were also shared.  


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Gray Associates, Inc. is a software and services firm focused on higher education. We help education clients develop fact-based institutional and marketing strategies that maximize outcomes for students, the school, and its constituencies.

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