Read more about the article Higher Ed Inquiry Volume Improves in Five Largest Cities
Five cities with the most inquiries since january twenty twelve year over year change in june inquiries bar graph data report

Higher Ed Inquiry Volume Improves in Five Largest Cities

Inquiry volumes improved in June for the five largest U.S. cities, according to Gray Associates, a higher education consulting firm.  In three of the five cities, inquiries were higher, year-over-year, while in the two other cities the rate of decline slowed.

An inquiry is a prospective student’s request for information about an academic program or institution prior to applying.  Gray tracks inquiry volume as part of its Program Evaluation System, used by colleges and universities to make strategic decisions regarding which academic programs to Start, Stop, Sustain or Grow.

The strongest showing was in Los Angeles, where inquiry volume rose 17 percent after dropping eight percent from June 2016 to June 2017.  Philadelphia and Chicago reported gains of eight percent and five percent, respectively.  A year ago, inquiries declined 13 percent in both markets.

The weakest showing was for New York, where inquiries fell by six percent year-over-year for June, a slight improvement over the seven percent decrease a year ago.  Inquiry volume for Houston fell one percent, but vastly outperformed 2017, when inquiries dropped 26 percent.

Updated Cities

Results for Five Largest Programs Mixed; Criminal Justice and Nursing Fall, while Medical Assistant and Healthcare Administration Increase

Three of the five largest programs had lower inquiry volume in June while the other two saw increases.  The biggest decline was for Criminal Justice, down 70 percent, year-over-year.  Registered Nursing fell 16 percent and Business Administration dropped one percent.  Inquiries rose 64 percent for Medical Assistant and 13 percent for Healthcare Administration.

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Continue ReadingHigher Ed Inquiry Volume Improves in Five Largest Cities
Read more about the article Inquiry-to-Application Rates Are Down in 2018.
Total inquiry conversions march twenty eighteen conversions fell thirteen percent year over year report remarks

Inquiry-to-Application Rates Are Down in 2018.

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Continue ReadingInquiry-to-Application Rates Are Down in 2018.
Read more about the article Inquiries for Online Higher Education Programs Are Rising Fast in a Down Market.
Inquiries for online programs twenty sixteen to twenty eighteen bar graph data report

Inquiries for Online Higher Education Programs Are Rising Fast in a Down Market.

Inquiry Volume for Online Higher Education Programs Are Higher for All Three Months of the Second QuarterOverall, enrollment in higher education institutions has been declining for several years.  In this…

Continue ReadingInquiries for Online Higher Education Programs Are Rising Fast in a Down Market.
Read more about the article Student Demand Trends Vary Widely by Program and Location.
Five largest programs since january twenty twelve all five faired poorly in june according to the data graph report

Student Demand Trends Vary Widely by Program and Location.

Related Posts: Student Demand For the Largest Higher Education Programs Ranges From +21% to -10%.In Large US Cities, Student Demand for Higher Education Continues to Decline. {{cta('e57d5413-8079-469d-82a6-48009286468c','justifycenter')}}

Continue ReadingStudent Demand Trends Vary Widely by Program and Location.
Read more about the article Google Searches for Higher Education Programs Continue to Decline
Google searches two hundred largest programs twenty sixteen to twenty nineteen data bar graph report

Google Searches for Higher Education Programs Continue to Decline

Google searches for higher education programs and institutional brands continue to fall, reports Gray Associates, a higher education consulting firm.

Searches for programs were off four percent, year-over-year, for the first six months of 2018.  In June, the most recent month for which complete data is available, searches were three percent lower.

Searches are a predictor of future enrollment levels.  Search volume is one of more than 40 critical program data elements that are incorporated into Gray’s Program Evaluation System (PES), used by colleges and universities to make decisions on which programs to Start, Stop, Sustain, or Grow.

Gray tracks Google searches for the 200 largest higher education programs in the IPEDS (Integrated Postsecondary Education Data System) database and uses 25 keywords for each program.  These 200 programs combined account for 67 percent of program completions.

Google Searches - 200 Largest Academic Programs
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Continue ReadingGoogle Searches for Higher Education Programs Continue to Decline
Read more about the article This Downward Trend for On-Campus Programs Is Accelerating.
Inquiries for on campus programs on june it dropped eighteen percent year over year bar graph

This Downward Trend for On-Campus Programs Is Accelerating.

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Continue ReadingThis Downward Trend for On-Campus Programs Is Accelerating.
Read more about the article Student Demand for Three Programs Doubled in June.
The fast five programs year over year change in june inquiries all five grew fifty percent more based on the data

Student Demand for Three Programs Doubled in June.

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Continue ReadingStudent Demand for Three Programs Doubled in June.
Read more about the article A Case Study:  Using Data to Guide Program Decisions
Outdoor exterior structural design image of a building

A Case Study:  Using Data to Guide Program Decisions

Gray Associates had the opportunity to help evaluate the academic program portfolio at a major public university.  The university needed to assess their current program portfolio and evaluate potential new programs.  Explained the Assistant Provost, “the way things are right now nationally, everybody’s rethinking and trying to adapt to the 21st century.” 

The markets, academic programs, and scoring system in Gray’s Program Evaluation System (PES) was customized to align with the mission of this individual university and system in which they operated.  Our team also facilitated an on-site two-day workshop with the institutional leaders to help guide and inform the program selection and assessment process. 


“The way things are right now nationally, everybody’s rethinking and trying to adapt to the 21st century.”

Assistant Provost
A University in One of the Largest Systems of Public Higher Education


Data is the Linchpin

When initially considering the project, this university intended to use mostly internal program data, such as credit hours produced and costs, with the addition of a few statistics from the Bureau of Labor Statistics (BLS).  A colleague at the university, however, had recently seen a presentation by Gray Associates at an industry conference, and after discussions with Gray’s sales team, the university decided to enlist Gray’s help.  According to the Assistant Provost, “Gray offers the perfect opportunity to take our focus beyond just the internal data and really look at the marketability of our programs, which was not part of the initial charge, but I think became the most important focus of the work that we did… and actually, made it a much stronger process than just an internal focus would have done.”

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Continue ReadingA Case Study:  Using Data to Guide Program Decisions
Read more about the article June Saw an Uptick in Prospective Student Searches for Vocationally Oriented Programs.
Fastest growing programs june google searches data report

June Saw an Uptick in Prospective Student Searches for Vocationally Oriented Programs.

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Continue ReadingJune Saw an Uptick in Prospective Student Searches for Vocationally Oriented Programs.