2019 Gray MasterClass: Part 2: Understanding the Employer Market

In the second webcast of our six-part Master Class series, we review the data and analysis higher education institutions should use to evaluate employment opportunities for their graduates. Gray provides insight to help institutions understand the available data to efficiently evaluate your programs.  We walk through each data source and their use-cases, as well as their limitations. We have a proven method to determine the appropriate market definition for each institution, essential for evaluating employment data relevant to you and your programs. After watching this webcast, you will be able to answer the following questions:

  • What are the best sources for employment data?  How should they be used?
  • How can I tell if there are enough jobs for my graduates?
  • Where can I find information on how much my graduates are likely to earn?
  • Who provides good data on the skills that graduates will need to succeed in the workplace?

Additionally, if you would like a copy of the webcast presentation you can find it here.

We hope you will join us for our next Gray Masterclass on April 11th at 2 P.M. Eastern that will examine how to Evaluate Competitive Intensity. 

We also have our monthly webcast, GRAYREPORTS, where we present and analyze demand trends for higher education programs.  

Related Posts

How to Use Market Analysis to Create a Winning Program Proposal

Analyzing market data informs academic program evaluation and decision-making, leading to a strong program portfolio. Once an institution has analyzed their market data, they can rely on the data to inform which programs to start, stop, and grow. In this blog, we will show how institutions can apply the market analysis that leads to a successful new program proposal.

How to Manage Curricular Efficiency

In an excerpt from Start, Stop, or Grow, Robert Atkins discusses curricular efficiency, which measures, manages, and improves the units of education that can be delivered for a given amount of instructional cost and quality, and the importance of the cost per student credit hour (SCH).

Game and Interactive Media Design Levels Up

The digital and interactive gaming industry soared in the past decade and it’s currently brighter than ever! Job opportunities continue to grow and new programs in Game and Interactive Media Design are rapidly popping up at institutions. There has never been a better time to get in the game.

About Us
closeup photo of

Gray Associates, Inc. is a software and services firm focused on higher education. We help education clients develop fact-based institutional and marketing strategies that maximize outcomes for students, the school, and its constituencies.

Let’s Socialize

Popular Post