Gray Associates Client Feedback

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Client Feedback

Our clients represent every sector of higher education.  Our clients' stories range from those conducting strategic planning to lay a foundation for the future to those whose present is troubled by declining legislative funding support.  Whatever their stories, we listen to create custom solutions and build deep relationships with our partners.  Gray Associates brings our proven process, better data, world-class expertise, and on-site facilitation to the table.  When we combine that Gray difference with our client's best thinking, market knowledge, and unique story, we think the results speak for themselves.  But we will not let that stop our clients from sharing their experience working closely with us!

State University

Local State University

Chief Marketing Officer

“We could have been headed in a different direction without the data Gray provided. Some of the programs we favored were probably not viable," explains the CMO.  "We had access to all of the normal sources of data (BLS and IPEDS) but how do you put it all together in a meaningful way?"

"The detail and sophistication that Gray brought to the process of their research was critical to assure that my University was getting the results that we needed – this was not a one-size-fits-all type of market research project."


Technical Training College

Multi-Campus College with Over 10,000 Students

VP of Program Development
"With Gray, we have solidified our program identification process with a methodical approach to identify programs and compare them to one another to determine the best fit.  I use this process at least once a year for each of our campus locations and online....  Gray's Program Evaluation System (PES) was never a limitation to the issues we were trying to solve."

Community College

A Community College President Serving 15,000 Students

"What Gray aggregates is both wider and deeper (than other options).  Gray's Program Evaluation System (PES) taps into additional resources that relate to job profiling and down to not just the state or regional level, but down to the zip code level, down to the actual job markets in the cities and towns we are servicing.  This level of detail is extremely helpful when we assess whether to phase out a program or choices we made to add programs....  Balancing the budget does not mean cutting programs, it also means adding programs that could be financially significant."

Independent College

Non-Profit Multi-Campus Institution

“Our executive team was able to drive the emotional aspect of selecting programs off to the side in order to allow the data to drive our decisions....  Most importantly, the data machine (Gray's Program Evaluation System) demonstrated to our executive team the need to draw back on our program portfolio.  We cannot be all things to all people at all of our locations.  We must focus on the programs that are going to be the center of excellence at each of our campus locations."

Community College

A Community College President Serving 4,500 Students


"As a consequence of our engagement with Gray, our executive team got a little bit more focused on exactly what we needed to do."

"The project is going to be very beneficial in terms of growing programs and focus for a strategic plan and for the future ... and will be extremely beneficial when the strategic plan is presented for review to the Board."


Online College

A Private, Non-Profit College with Over 36,000 Online Students


“Consensus was not always easy.  Gray really did help us to reach that goal.  I’m not sure we would have been able to do it as smoothly without Gray.”

“Working with Gray was data-driven decision-making at its finest,” said the Provost.  “I think one of the takeaways for us is that we need a systematic process for program review and for the development of new programs.”