Gray Associates, Inc. is a strategy consulting firm focused on higher education. We help education clients develop fact-based institutional and marketing strategies that maximize outcomes for students, the school, and its constituencies. To support our client work, we have developed an industry-leading database that combines information on inquiry volumes, demographics, competition, and employment. Using this information and proprietary analytical techniques, we work with faculty and school leadership to develop institutional strategies, select programs, pick locations, and prepare curricula.
Seth Houston joined the team at Gray Associates in Summer 2019. Seth recently completed his MBA at UCLA Anderson School of Management, where his studies centered on strategy, analytics, finance, organizational behavior, and social impact. At Gray, Seth works on the Program Evaluation System (PES), Program Economics Project (PEP), and Market Analysis Program (MAP).
Arman has worked with Gray's education clients on data-intensive projects. His work includes new and emerging program selection, sales territory optimization, and program-specific industry research (employment, competition, job postings, and other areas).