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The Gray Difference

Better Tools and Data

Gray uses rigorous research, proprietary databases, and advanced analytical techniques to forecast customer decisions, size up the competition, and model economics.  Our exclusive data solutions and unparalleled analysis provide you with more than numbers.  We give you deep strategic insight no one else can bring to the table.

Our Proven, Customizable Process

At Gray, one size definitely does not fit all.  Our approach works because we're committed to tailoring it to your specific circumstances.  We base our work with you on data that matters to you–your market, your programs, and your mission.  We'll bring the data, the tools, and the process, but the magic happens when we mix it all together with your best thinking and specialized insight.

World-Class Expertise

The level of insight our clients gain from working with us is no accident.  Gray employs some very bright minds, with experience and knowledge you would expect to find at the largest, most expensive consultancies.  We have spent our careers doing serious research and focusing on improving higher education, and it shows.


We help you and your team combine your knowledge with our market data to reach informed decisions.  But we also understand that data alone is not always enough in a charged environment.  Big decisions can be fraught with complications, and that can be difficult to navigate.  That's why Gray Associates facilitates these tough conversations on campus, using a process that actually leads to consensus and a sense of ownership among all your stakeholders.

Listen To What Our Clients Say About Us

Chief Marketing Officer of a State University

“We could have been headed in a different direction without the data Gray provided.  Some of the programs we favored were probably not viable," explains the CMO.  "We had access to all of the normal sources of data (BLS and IPEDS) but how do you put it all together in a meaningful way?"

"The detail and sophistication that Gray brought to the process of their research was critical to assure that my University was getting the results that we needed – this was not a one-size-fits-all type of market research project."