April GrayReports Monthly Webcast: Student and Employer Demand Trends

Leading post-secondary education institutions rely on GrayReports Webcast for current data on trends in student demand and employer requirements.  GrayReports covers on-campus, online, and hybrid programs ranging from undergraduate certificates to doctoral degrees.  GrayReports data includes student inquiries, Google search volumes, and job postings by program and location.

Every month, the latest data is released on a free GrayReports Webcast.  If you miss the Webcast, please feel free to download the presentation or watch the replay.  To whet your appetite, below are highlights from the March GrayReports Webcast:

  1. Online Programs:  Inquiries for online programs have increased year-over-year in 20 of the last 24 months.
  2. On-Campus Programs:  In stark contrast with demand for online programs, inquiries for on-campus programs fell in 22 out of 24 months.  In February alone they dropped 18%.
  3. Multi-Modal:  The fastest growing pool of inquiries does not state a preference for online or on-campus programs.  These inquiries grew 44% in March.

If you would like to download a copy of the presentation you can find it here.

Related Posts

How to Use Market Analysis to Create a Winning Program Proposal

Analyzing market data informs academic program evaluation and decision-making, leading to a strong program portfolio. Once an institution has analyzed their market data, they can rely on the data to inform which programs to start, stop, and grow. In this blog, we will show how institutions can apply the market analysis that leads to a successful new program proposal.

How to Manage Curricular Efficiency

In an excerpt from Start, Stop, or Grow, Robert Atkins discusses curricular efficiency, which measures, manages, and improves the units of education that can be delivered for a given amount of instructional cost and quality, and the importance of the cost per student credit hour (SCH).

Game and Interactive Media Design Levels Up

The digital and interactive gaming industry soared in the past decade and it’s currently brighter than ever! Job opportunities continue to grow and new programs in Game and Interactive Media Design are rapidly popping up at institutions. There has never been a better time to get in the game.

About Us
closeup photo of

Gray Associates, Inc. is a software and services firm focused on higher education. We help education clients develop fact-based institutional and marketing strategies that maximize outcomes for students, the school, and its constituencies.

Let’s Socialize

Popular Post