April Higher Education Demand Trends: Results Through March

Results Through March

  • U.S. Google searches increased 5% year-over-year in March.
    – Searches for college brands dropped 8%.
  •  Fall 2021 enrollment declined 5% year-over-year.
    – Enrollment declined at every award level except for Master’s and Doctorate.
  • The highest volume of U.S. job postings was for registered nurses and managers.
    – Postings for event planners increased 137% year-over-year.
  • Market demand for English programs at the Bachelor’s level is high in CA.
    – Enrollment has declined 3% since 2019.
  • Graduates of English programs have many employment options and low unemployment rates.
    – Opportunities are low for direct prep jobs

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Gray Associates, Inc. is a software and services firm focused on higher education. We help education clients develop fact-based institutional and marketing strategies that maximize outcomes for students, the school, and its constituencies.

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