Higher-Education Demand Trends January: Results Through December

Posted by Ned Caron on Feb 18, 2021 4:18:59 PM

Leading post-secondary institutions rely on the GrayReports Webinar for current data on student demand and employer requirement trends. Every month, we release the latest data on a free GrayReports Webinar. Gray covers on-campus and online programs ranging from undergraduate certificates to doctoral degrees. Gray's data includes, by academic program and location, student inquiries, Google search volumes, and job postings. If you miss the Webinar, please feel free to download the presentation or watch the replay. To whet your appetite, below are highlights from the January's Webinar going over results from December:

Student demand for academic programs increased in December.

On-ground program inquiries increased 4% year-over-year.
Google search volume for programs increased 6% year-over-year.
Online program inquiries increased 13% year-over-year.
The COVID-related decline seems to be less than in previous months:
Inquiries in December were down 7%, the smallest decline since March.Price per pay-per-inquiry is over $55, the highest since May.
Inquiry volume and growth continue to be dominated by healthcare fields.
Political Science has strong student demand and healthy employment opportunities.
Many institutions offer the program, and median program size is large and increased year-over-year.
As always, good market data enables better decisions.
Better program and course decisions increase margins.
Higher margins ensure viability and enable investments in your mission.

You can watch the video below.

January Demand Trends


If you would like to download a copy of the presentation, you can find it here

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Topics: Higher Education, Inquiry Volumes, Student Demand, Demand Trends, Gray Data