Higher-Education Demand Trends July: Results Through June

Posted by Mary Ann Romans on Aug 30, 2021 8:48:25 AM

Leading post-secondary institutions rely on the GrayReports Webinar for current data on student demand and employer requirement trends.  Every month, we release the latest data on a free GrayReports Webinar.  Gray covers on-campus and online programs ranging from undergraduate certificates to doctoral degrees.  Gray's data includes, by academic program and location, student inquiries, Google search volumes, and job postings.  If you miss the Webinar, please feel free to download the presentation or watch the replay.  To whet your appetite, below are highlights from the July Webinar going over results from June:

Inquiry volume for programs decreased 10% year-over-year in June.
  • Inquiries for on-campus programs increased 4% year-over-year.
  • Inquiries for online programs declined 3% year-over-year.

Google search volume for programs decreased 2% year-over-year.

  • Searches for Art Studies had the highest year-over-year increase in June.

Student Demand for a Bachelor’s degree in Hospitality is favorable. 

  • Nationally, the volume of hospitality job postings has risen steadily in 2021.

As always, good market data enables better decisions.  Better program and course decisions increase margins.  Higher margins ensure viability and enable investments in your mission.

You can watch the video below.

If you would like to download a copy of the presentation, you can find it here


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