Higher-Education Demand Trends June: Results Through May

Posted by Mary Ann Romans on Jul 30, 2021 9:13:06 AM

Leading post-secondary institutions rely on the GrayReports Webinar for current data on student demand and employer requirement trends.  Every month, we release the latest data on a free GrayReports Webinar.  Gray covers on-campus and online programs ranging from undergraduate certificates to doctoral degrees.  Gray's data includes, by academic program and location, student inquiries, Google search volumes, and job postings.  If you missed the Webinar, please feel free to download the presentation or watch the replay.  To whet your appetite, below are highlights from the June Webinar going over results from May:

Inquiry volume for programs decreased 7% year-over-year in May

  • Inquiries for on-campus programs increased 7% year-over-year.
  • Inquiries for online programs declined 1% year-over-year.

Google search volume for programs increased 1% year-over-year.

  • Searches for Massage Therapy had the largest increase year-over-year in May.

In California, student demand for a Master’s degree in Organizational Leadership is favorable, but the job market is highly saturated.

  • Nationally, Organizational Leadership job posting volume is rising in 2021.


As always, good market data enables better decisions.
Better program and course decisions increase margins.
Higher margins ensure viability and enable investments in your mission.

You can watch the video below.

If you would like to download a copy of the presentation, you can find it here. 

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Topics: Demand Trends