Higher-Education Demand Trends: June Results

Posted by Ned Caron on Aug 25, 2020 9:17:28 AM


Interested in previous webinars?  Search the archive.

Leading post-secondary institutions rely on the GrayReports Webinar for current data on student demand and employer requirement trends.  Every month, we release the latest data on a free GrayReports Webinar.  Gray covers on-campus and online programs ranging from undergraduate certificates to doctoral degrees.  Gray's data includes, by academic program and location, student inquiries, Google search volumes, and job postings.  If you miss the Webinar, please feel free to download the presentation or watch the replay.  To whet your appetite, below are highlights from the July Webinar going over results from June:

Higher education is in a turbulent time, but some trends are returning to familiar patterns.

  • COVID continues to hurt demand in several sectors:

    1. Overall inquiry volume: -9%

    2. Inquiries for on-campus programs: -14%

    3. Google brand searches -10%

    4. But not Google program searches (+3%).

    5. But many large sectors continue to grow:

      • Inquiries for online programs: +12

      • Google program searches: +3%

      • Inquiries are growing for Medical Insurance Coder, Computer Science, and Web Design

      • Job postings for Q2 were 36% lower than in Q1.

Institutions need information on employment and student demand
  • Focusing only on student demand leads to unemployed graduates
  • Focusing only on employment creates expensive labs with empty seats

Course sharing can sustain a diverse curriculum and reduce cost.

As always, good market data enables better decisions.
Better program and course decisions increase margins.
Higher margins ensure viability and enable investments in your mission.

You can watch the video below.

If you would like to download a copy of the presentation, you can find it here

Our next GrayReports Webinar will be August 20 at 2:00 pm ET.

Please register on the right.

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Topics: Labor Market Data, Demand Trends