Higher-Education Demand Trends October: Results Through September

Posted by Mary Ann Romans on Nov 19, 2021 9:08:42 AM

Leading post-secondary institutions rely on the GrayReports Webinar for current data on student demand and employer requirement trends.  Every month, we release the latest data on a free GrayReports Webinar.  Gray covers on-campus and online programs ranging from undergraduate certificates to doctoral degrees.  Gray's data includes, by academic program and location, student inquiries, Google search volumes, and job postings.  If you miss the Webinar, please feel free to download the presentation or watch the replay.  

Inquiry volume for programs was flat year-over-year in September.

-Inquiries for online programs increased 38% year-over-year.

-Inquiries for on-campus programs decreased 19% year-over-year.

Google search volume increased year-over-year.

-Program search volume rose 5%, led by Massage Therapy.

-Brand search rose 12%

MOOCs are a force to be reckoned with, especially in software.
In Florida, the market for a Bachelor’s in Social Work is mixed.

-Student demand is favorable, but completions have gone down year-over-year. 

-Wages are low and the job market is challenging for graduates.

-The median program size declined year-over-year.

As always, good market data enables better decisions.  Better program and course decisions increase margins.  Higher margins ensure viability and enable investments in your mission.


You can watch the video below.

 

2021 September Gray Monthly Demand Trends

 

 

If you would like to download a copy of the presentation, you can find it here. 

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