In the second webcast of our six-part Master Class series, we review the data and analysis higher education institutions should use to evaluate employment opportunities for their graduates. Gray provides insight to help institutions understand the available data to efficiently evaluate your programs. We walk through each data source and their use-cases, as well as their limitations. We have a proven method to determine the appropriate market definition for each institution, essential for evaluating employment data relevant to you and your programs. After watching this webcast, you will be able to answer the following questions:
Every month, Gray releases the latest student and employer demand trends in higher education. Here are a few of the highlights from January of 2019 that we released in February of 2019:
First, what's the problem here? What's the challenge that you all face? Second, we'll give you a simple framework that you can use to understand the data that you have to collect on programs in order to do a good evaluation. We'll walk through each of those data sources and talk about what their uses are, and their limitations, so you understand how to, if you will, use the data safely. But to do that, you have to decide what data you're pulling, so we'll talk about how you define your market, then finally we'll share an integrated approach that pulls all of that together.
Every month, Gray releases the latest student and employer demand trends in higher education. Here are a few of the highlights from December of 2018 that we released in January of 2018:
Inquiry Volume Rose 9% Year-Over-Year; 1.8% Higher for All of 2018.
- Student Demand for Mental Health Programs is rising.
There are signs that the long decline in college enrollment is coming to an end. A growing economy, concerns about student debt, and a declining number of high-school graduates drove down demand for higher education during the last five years. However, for the second month in a row, the number of student inquiries for higher education programs rose year-over-year, increasing 7% in November 2018.
This demand is not evenly distributed. Some programs are growing, some are not. Online and on-ground demand also varies. And demand varies significantly from market to market in the U.S. To help higher education institutions make smart program choices in this complex environment, Gray has developed a Program Evaluation System that provides local data, by program, on Student Demand, Employment, and Competition.
Dr. Bill Massy, former VP of Stanford University, joined Gray's CEO, Bob Atkins, to share an approach to understanding the revenue, cost, and contribution margin for each of your current academic programs.
Dr. Massy and Bob also shared a case study on a large program with a reputation for high costs. Our registrants and attendees learned how to calculate a program's revenue, cost, and contribution including both departmental and non-departmental courses. The actual results for this program were also shared.
Every month, Gray releases the latest student and employer demand trends in higher education. Here are a few of the highlights from August of 2018 that we released in September of 2018:
- Inquiries for online higher education programs have jumped 7% year-over-year in August.
- Year-to-date, Arkansas is fastest-growing state for online inquiries (18.58%).
- Computer Programming grew more than 100% year-over-year in August.
Every month, Gray releases the latest student and employer demand trends in higher education. Here are a few of the highlights from July of 2018 that we released in August of 2018:
- In July 2018, inquiry volumes increased in all of The Big Five Cities.
- After 8 months of year-over-year declines, Gray's Google Search index rose 1% in July.
- An example from Regis University's Program Sustainability Project where Gray's methodology has been applied to augment their internal processes.
Every month, Gray releases the latest student and employer demand trends in higher education. Here are a few of the trends from June of 2018 that we released in July of 2018:
- Overall student demand for higher education programs jumped 4%.
- Conversion rates and conversions are now declining year-over-year.
- Program searches on Google are down 5% this year (January through May).