2015 December GrayReports - Student and Employer Demand Trends

Posted by Mark Keleher on Jan 25, 2016 11:06:00 AM

Every month Gray releases the latest student and employer demand trends in higher education.  Here are a few of the trends from December that we released in January:

  • In December, inquiries for higher education programs were flat.
  • December demand for online programs finished 2% ahead of 2015 – the 4th straight month of growth.
  • Inquiries for on-campus academic programs fell 8.3% in December 2015.
  • Among the Fast 5 Programs, Registered Nursing replaced Computer and Information Sciences.
  • Demand for higher education continues to shift towards higher-level degrees.

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Topics: 2015


2015 November GrayReports - Student and Employer Demand Trends

Posted by Mark Keleher on Dec 23, 2015 1:24:00 PM

Every month Gray releases the latest student and employer demand trends in higher education.  Here are a few of the trends from November that we released in December:

  • Student demand for higher education beat 2014 in September, October, and November.
  • Over the last three months, there has been dramatic growth in demand for online higher-education.
  • After six months of decline, inquiry conversions for online higher education programs increased in August.
  • In November, Seattle had the fastest growth in inquiries for higher education of any U.S. city.
  • Social media inquiry growth far exceeded any other channel.

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Topics: 2015


2015 October GrayReports - Student and Employer Demand Trends

Posted by Mark Keleher on Nov 24, 2015 12:49:00 PM

Every month Gray releases the latest student and employer demand trends in higher education.  Here are a few of the trends from October that we released in November:

  • Overall student demand for higher education is up!
  • First back-to-back monthly increases in student demand in a very long time (September was up 3%).
  • Demand for online academic programs is up 46%.
  • Master's-degree and Doctoral programs up 79% and 64% respectively.
  • Conversion rates are also up – and will get better.

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Topics: 2015


2015 August GrayReports - Student and Employer Demand Trends

Posted by Mark Keleher on Sep 22, 2015 1:00:00 PM

Every month Gray releases the latest student and employer demand trends in higher education.  Here are a few of the trends from August that we released in September:

  • In August, demand fell only 2% year-over-year; internal inquiries were up 2%.
  • Conversion rates fell through May; since June, they seem to be improving.
  • Interest in on-ground programs dropped more sharply than online.
  • Health care programs continue to grow faster than other larger programs.
  • Social media and email are by far the fastest growing channels.

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Topics: 2015