Inquiries for Higher Education Programs Rise.  Again!

Posted by Bob Atkins on Jan 17, 2019 5:57:23 PM

There are signs that the long decline in college enrollment is coming to an end.  A growing economy, concerns about student debt, and a declining number of high-school graduates drove down demand for higher education during the last five years.  However, for the second month in a row, the number of student inquiries for higher education programs rose year-over-year, increasing 7% in November 2018.

This demand is not evenly distributed.  Some programs are growing, some are not.  Online and on-ground demand also varies.  And demand varies significantly from market to market in the U.S.  To help higher education institutions make smart program choices in this complex environment, Gray has developed a Program Evaluation System that provides local data, by program, on Student Demand, Employment, and Competition.

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Topics: Inquiry Volumes, Higher Education, Online Programs, 2018


2018 August GrayReports - Student and Employer Demand Trends

Posted by Mark Keleher on Sep 20, 2018 5:06:00 PM

Every month, Gray releases the latest student and employer demand trends in higher education.  Here are a few of the highlights from August of 2018 that we released in September of 2018:

  • Inquiries for online higher education programs have jumped 7% year-over-year in August.
  • Year-to-date, Arkansas is fastest-growing state for online inquiries (18.58%).
  • Computer Programming grew more than 100% year-over-year in August.

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Topics: 2018


2018 July GrayReports - Student and Employer Demand Trends

Posted by Mark Keleher on Aug 23, 2018 4:50:00 PM

Every month, Gray releases the latest student and employer demand trends in higher education.  Here are a few of the highlights from July of 2018 that we released in August of 2018:

  • In July 2018, inquiry volumes increased in all of The Big Five Cities.
  • After 8 months of year-over-year declines, Gray's Google Search index rose 1% in July.
  • An example from Regis University's Program Sustainability Project where Gray's methodology has been applied to augment their internal processes.

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Topics: 2018


2018 June GrayReports - Student and Employer Demand Trends

Posted by Mark Keleher on Jul 26, 2018 2:29:00 PM

Every month, Gray releases the latest student and employer demand trends in higher education.  Here are a few of the trends from June of 2018 that we released in July of 2018:

  • Overall student demand for higher education programs jumped 4%.
  • Conversion rates and conversions are now declining year-over-year.
  • Program searches on Google are down 5% this year (January through May).

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Topics: 2018


2018 May GrayReports - Student and Employer Demand Trends

Posted by Mark Keleher on Jun 28, 2018 5:18:00 PM

Every month, Gray releases the latest student and employer demand trends in higher education.  Here are a few of the trends from May of 2018 that we released in June of 2018:

  • The decline in total inquiries seems to be slowing.
  • Conversions rates exceed our baseline, and should lead to rising conversion volumes.
  • Prices for inquiries are rising.
  • Successful brands are enjoying a run-up in searches.

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Topics: 2018


2018 April GrayReports - Student and Employer Demand Trends

Posted by Mark Keleher on May 30, 2018 1:52:00 PM

Every month, Gray releases the latest student and employer demand trends in higher education.  Here are a few of the trends from April of 2018 that we released in May of 2018:

  • The decline in total inquiries seems to be slowing.
  • Both Google search and Gray inquiry data confirm this trend.
  • Conversions exceed our baseline, but are off their peak.
  • Prices for inquiries are rising.
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Topics: 2018


2018 March GrayReports - Student and Employer Demand Trends

Posted by Mark Keleher on Apr 26, 2018 2:09:00 PM

Every month, Gray releases the latest student and employer demand trends in higher education.  Here are a few of the trends from March of 2018 that we released in April of 2018:

  • The decline in total inquiries resumed: March inquiries fell 6%.
  • The downward trend was confirmed by an 11% decline in Google searches.
  • For the first time in five months, searches for online programs fell, dropping 12%.
  • After two years of increases, conversion rates also declined. 
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Topics: 2018


2018 February GrayReports - Student and Employer Demand Trends

Posted by Mark Keleher on Mar 28, 2018 12:19:00 PM

Every month, Gray releases the latest student and employer demand trends in higher education.  Here are a few of the trends from February of 2018 that we released in March of 2018:

  • The overall inquiry volumes are flat.
  • August conversions dropped 8%.
  • Inquiries for online programs grew 4%.
  • On-ground continued a rapid decline. Inquiries for on-ground fell 7%, conversions dropped 21%.
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Topics: 2018


2018 January GrayReports - Student and Employer Demand Trends

Posted by Mark Keleher on Feb 27, 2018 1:33:00 PM

Every month, Gray releases the latest student and employer demand trends in higher education.  Here are a few of the trends from January of 2018 that we released in February of 2018:

  • For the first time since 2012, inquiry volumes increased, rising 3%. 
  • Conversion rates and conversions are rising. 
  • Inquiries for online programs grew 14% YoY, up from 6% YoY growth last month.
  • Program Productivity is a serious issue–and an opportunity.
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Topics: 2018