2018 August GrayReports - Student and Employer Demand Trends

Posted by Mark Keleher on Sep 20, 2018 5:06:00 PM

Every month, Gray releases the latest student and employer demand trends in higher education.  Here are a few of the highlights from August of 2018 that we released in September of 2018:

  • Inquiries for online higher education programs have jumped 7% year-over-year in August.
  • Year-to-date, Arkansas is fastest-growing state for online inquiries (18.58%).
  • Computer Programming grew more than 100% year-over-year in August.

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Topics: 2018


2018 July GrayReports - Student and Employer Demand Trends

Posted by Mark Keleher on Aug 23, 2018 4:50:00 PM

Every month, Gray releases the latest student and employer demand trends in higher education.  Here are a few of the highlights from July of 2018 that we released in August of 2018:

  • In July 2018, inquiry volumes increased in all of The Big Five Cities.
  • After 8 months of year-over-year declines, Gray's Google Search index rose 1% in July.
  • An example from Regis University's Program Sustainability Project where Gray's methodology has been applied to augment their internal processes.

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2018 June GrayReports - Student and Employer Demand Trends

Posted by Mark Keleher on Jul 26, 2018 2:29:00 PM

Every month, Gray releases the latest student and employer demand trends in higher education.  Here are a few of the trends from June of 2018 that we released in July of 2018:

  • Overall student demand for higher education programs jumped 4%.
  • Conversion rates and conversions are now declining year-over-year.
  • Program searches on Google are down 5% this year (January through May).

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2018 May GrayReports - Student and Employer Demand Trends

Posted by Mark Keleher on Jun 28, 2018 5:18:00 PM

Every month, Gray releases the latest student and employer demand trends in higher education.  Here are a few of the trends from May of 2018 that we released in June of 2018:

  • The decline in total inquiries seems to be slowing.
  • Conversions rates exceed our baseline, and should lead to rising conversion volumes.
  • Prices for inquiries are rising.
  • Successful brands are enjoying a run-up in searches.

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2018 April GrayReports - Student and Employer Demand Trends

Posted by Mark Keleher on May 30, 2018 1:52:00 PM

Every month, Gray releases the latest student and employer demand trends in higher education.  Here are a few of the trends from April of 2018 that we released in May of 2018:

  • The decline in total inquiries seems to be slowing.
  • Both Google search and Gray inquiry data confirm this trend.
  • Conversions exceed our baseline, but are off their peak.
  • Prices for inquiries are rising.
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2018 March GrayReports - Student and Employer Demand Trends

Posted by Mark Keleher on Apr 26, 2018 2:09:00 PM

Every month, Gray releases the latest student and employer demand trends in higher education.  Here are a few of the trends from March of 2018 that we released in April of 2018:

  • The decline in total inquiries resumed: March inquiries fell 6%.
  • The downward trend was confirmed by an 11% decline in Google searches.
  • For the first time in five months, searches for online programs fell, dropping 12%.
  • After two years of increases, conversion rates also declined. 
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2018 February GrayReports - Student and Employer Demand Trends

Posted by Mark Keleher on Mar 28, 2018 12:19:00 PM

Every month, Gray releases the latest student and employer demand trends in higher education.  Here are a few of the trends from February of 2018 that we released in March of 2018:

  • The overall inquiry volumes are flat.
  • August conversions dropped 8%.
  • Inquiries for online programs grew 4%.
  • On-ground continued a rapid decline. Inquiries for on-ground fell 7%, conversions dropped 21%.
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2018 January GrayReports - Student and Employer Demand Trends

Posted by Mark Keleher on Feb 27, 2018 1:33:00 PM

Every month, Gray releases the latest student and employer demand trends in higher education.  Here are a few of the trends from January of 2018 that we released in February of 2018:

  • For the first time since 2012, inquiry volumes increased, rising 3%. 
  • Conversion rates and conversions are rising. 
  • Inquiries for online programs grew 14% YoY, up from 6% YoY growth last month.
  • Program Productivity is a serious issue–and an opportunity.
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Topics: 2018