Higher-Education Demand Trends February: Results Through January

Posted by Ned Caron on Mar 26, 2021 8:53:58 AM

Leading post-secondary institutions rely on the GrayReports Webinar for current data on student demand and employer requirement trends. Every month, we release the latest data on a free GrayReports Webinar. Gray covers on-campus and online programs ranging from undergraduate certificates to doctoral degrees. Gray's data includes, by academic program and location, student inquiries, Google search volumes, and job postings. If you miss the Webinar, please feel free to download the presentation or watch the replay. To whet your appetite, below are highlights from the February's Webinar going over results from January:

Inquiry volume for programs decreased in January

  • Online program inquiries increased 3% year-over-year.
  • On-campus program inquiries increased 15% year-over-year.
  • This means that inquiries where modality was not indicated declined.
  • Inquiry volume and growth continue to be dominated by healthcare fields.


Google search volume for programs decreased by 3% year-over-year.

  • Searches for Criminal Justice programs increased 185%.


Student Demand for Associate Biology programs in Ohio is strong

Job Posting volumes related to Biology programs in Ohio have fluctuated over the past year

As always, good market data enables better decisions.
Better program and course decisions increase margins.
Higher margins ensure viability and enable investments in your mission.

You can watch the video below.

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Topics: Higher Education, Student Demand, Labor Market Data, Google Search Volume, Academic Program Demand Trends


Higher-Education Demand Trends January: Results Through December

Posted by Ned Caron on Feb 18, 2021 4:18:59 PM

Leading post-secondary institutions rely on the GrayReports Webinar for current data on student demand and employer requirement trends. Every month, we release the latest data on a free GrayReports Webinar. Gray covers on-campus and online programs ranging from undergraduate certificates to doctoral degrees. Gray's data includes, by academic program and location, student inquiries, Google search volumes, and job postings. If you miss the Webinar, please feel free to download the presentation or watch the replay. To whet your appetite, below are highlights from the January's Webinar going over results from December:

Student demand for academic programs increased in December.

On-ground program inquiries increased 4% year-over-year.
Google search volume for programs increased 6% year-over-year.
Online program inquiries increased 13% year-over-year.
The COVID-related decline seems to be less than in previous months:
Inquiries in December were down 7%, the smallest decline since March.Price per pay-per-inquiry is over $55, the highest since May.
Inquiry volume and growth continue to be dominated by healthcare fields.
Political Science has strong student demand and healthy employment opportunities.
Many institutions offer the program, and median program size is large and increased year-over-year.
As always, good market data enables better decisions.
Better program and course decisions increase margins.
Higher margins ensure viability and enable investments in your mission.

You can watch the video below.

January Demand Trends

Topics: Higher Education, Inquiry Volumes, Student Demand, Demand Trends, Gray Data


GrayReports March Results

Posted by Ned Caron on May 26, 2020 10:46:30 AM

Leading post-secondary institutions rely on the GrayReports Webinar for current data on student demand and employer requirement trends.  Every month, we release the latest data on a free GrayReports Webinar.  Gray covers on-campus and online programs ranging from undergraduate certificates to doctoral degrees.  Gray's data includes, by academic program and location, student inquiries, Google search volumes, and job postings.  If you miss the Webinar, please feel free to download the presentation or watch the replay.  To whet your appetite, below are highlights from the January Results GrayReports Webinar:

Topics: Higher Education, Google Search Volumes, Higher Education Inquiries by State


Higher-Education Demand Trends: January Results

Posted by Ned Caron on Mar 22, 2020 11:19:36 AM


Interested in previous webinars?  Search the archive.
Leading post-secondary institutions rely on the GrayReports Webinar for current data on student demand and employer requirement trends.  Every month, we release the latest data on a free GrayReports Webinar.  Gray covers on-campus and online programs ranging from undergraduate certificates to doctoral degrees.  Gray's data includes, by academic program and location, student inquiries, Google search volumes, and job postings.  If you miss the Webinar, please feel free to download the presentation or watch the replay.  To whet your appetite, below are highlights from the January Results GrayReports Webinar:

Topics: Higher Education, Undertanding Student demand, Programs, Academic Programs


Gray Reports Webinar: December Results

Posted by Ned Caron on Feb 21, 2020 11:22:46 AM

Leading post-secondary institutions rely on the Gray Reports Webinar for current data on student demand and employer requirement trends.  Every month, we release the latest data on a free GrayReports Webinar.  Gray covers on-campus and online programs ranging from undergraduate certificates to doctoral degrees.  Gray's data includes, by academic program and location, student inquiries, Google search volumes, and job postings.  If you miss the Webinar, please feel free to download the presentation or watch the replay.  To whet your appetite, below are highlights from the December Results GrayReports Webinar:

Topics: Inquiry Source, Higher Education, Online Programs, On-Ground Programs, Inquiry Volumes, Programs and Cities, Job Postings, Undertanding Student demand, Programs, College Courses


Inquiries for Higher Education Programs Rise.  Again!

Posted by Bob Atkins on Jan 17, 2019 5:57:23 PM

There are signs that the long decline in college enrollment is coming to an end.  A growing economy, concerns about student debt, and a declining number of high-school graduates drove down demand for higher education during the last five years.  However, for the second month in a row, the number of student inquiries for higher education programs rose year-over-year, increasing 7% in November 2018.

This demand is not evenly distributed.  Some programs are growing, some are not.  Online and on-ground demand also varies.  And demand varies significantly from market to market in the U.S.  To help higher education institutions make smart program choices in this complex environment, Gray has developed a Program Evaluation System that provides local data, by program, on Student Demand, Employment, and Competition.

Topics: Higher Education, Online Programs, Inquiry Volumes, 2018