DIRECTOR OF MARKETING

Mary Ann Romans

Mary Ann creates, defines, and executes the content marketing strategy at Gray, collaborating with the entire team to support our higher education partners through effective communication and provision of critical industry information.
Demand Trend
Mary Ann Romans

Smart Plants Offer a Garden Variety of Academic Program Opportunities

Imagine plants that can sense danger, communicate with each other and even act as radio stations. The world of smart plants is here, and it’s not just a fantasy from a Disney movie. Explore the multidisciplinary growth potential for academic programs and careers in the emerging field of smart plants, from phytoremediation to the Internet of Plants and beyond. Take a leaf of faith and discover the exciting possibilities of this fascinating field.

Mary Ann Romans
Demand Trend
Mary Ann Romans

How Climate Change Could Lead to New Opportunities for Higher Education

Are you prepared for a Jumanji-like world? Rising sea levels, natural disasters, and emerging societal shifts are the new reality. As climate change effects worsen, colleges and universities must launch new programs to prepare skilled graduates for the exploding job market focused on adapting structures, institutions, and society.

Mary Ann Romans
Demand Trend
Mary Ann Romans

The Three Data Metrics of Student Demand for College Enrollment

Discover the key to successful academic program management: understanding student demand. Our analysis shows that this is crucial for predicting program success, and we’ll show you the three essential data metrics you need to evaluate it. Learn how to use IPEDS completions, enrollment data, and Google search volume to stay ahead of the curve, capitalize on current trends, and make informed decisions on program development and growth.

Mary Ann Romans
Demand Trend
Mary Ann Romans

How to Find Academic Opportunity with Emerging Programs

Every year, Gray features five new and emerging academic programs with high potential in our 5 Emerging Programs webinar. Get ready for our upcoming webinar with the following blog and find out why your institution should start the new year by thinking outside of the box and considering all of the possibilities!

Mary Ann Romans
Espresso
Mary Ann Romans

Associate Enrollment is Declining, But Not Everywhere…

Declining enrollment is an issue facing community colleges across the country. According to data provided by the National Student Clearinghouse, total enrollment in associate programs fell 10% year-over-year. We took a closer look at the enrollment data, both geographically and programmatically, and it turns out, it’s not all bad news.

Mary Ann Romans
Demand Trend
Mary Ann Romans

Is Your Academic Program Portfolio Missing Economic Analysis?

Having internal and external data is critical when evaluating your academic programs. If your institution looks at external market data for your academic programs, you are halfway there. But to complete a sound program evaluation, you also need to look inward at program economics and academic outcomes.

Mary Ann Romans
Espresso
Mary Ann Romans

Fall Back Careers for Humanities Majors

Humanities majors continue to take a bit of a beating in the press. Nevertheless, we decided to delve deeper into what humanities majors do after they graduate from college. What we found was a little surprising.

Mary Ann Romans
Demand Trend
Mary Ann Romans

The Multiple Dimensions of Program Evaluation

When planning your academic program portfolio, labor data is indeed important, but your market data should not only include labor market demand. A successful academic program evaluation is not based on one dimension of data. The fallacy of that has gotten many a school into trouble.

Mary Ann Romans
Demand Trend
Mary Ann Romans

How Higher Education Institutions Are Using Creative AI

We’ve seen an explosion of AI-related courses and programs across higher education, mainly within engineering and computer science departments, but AI isn’t just for “left-brainers.” Artists, musicians, and other “right-brain” aficionados are using AI to enhance the creative process and even generate new creative works. While creative AI still has a long way to go, it’s clear that AI technology will have to be considered in the workforce and in educating students.

Mary Ann Romans