USC, UCLA Big Ten Playbook
At Gray, we follow stories that are important to our higher education community, and when UCLA and USC announced their plan to move to Big Ten Conference, they changed the landscape of college sports in the US. We focused on looking at the impact beyond football; using our new Athletics Evaluation Software, we made a list of strategic decisions that would allow USC & UCLA to assimilate with the Big Ten without compromising sports unique to their current footprint.