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Academic Program and Portfolio Strategy
Program Evaluation System (PES)
Market Analysis Program (MAP)
Program Economics Project (PEP)
Campus Location Selection
Offer Design and Price Optimization
About Gray Associates
The Gray Difference
Gray Associates Demand Trends Blog
Gray Associates - Demand Trends
GrayReports March Webcast Highlights
What’s Up? 10 months in a row for online program inquiries increases.
What’s Up? Search Volume for 14 of 75 Brands Grew Over 10% in December.
What’s Up? Mental Health Counseling Programs Are Attractive for the Boston Market.
What’s Up? Grand Rapids, Michigan Ranks as the Top Market for Mental Health Counselor Opportunities.
What’s Up? Mental Health Counseling Programs Receive High Scores.
What’s Up? NOT Google Searches for Education and Teaching Programs, which dropped over 10% in December.
What’s Up? Google Searches for Higher Education Programs Rose 8% in December.
What’s Up? Inquiries for Higher Education Programs Continue to Rise in Delaware and the Midwest. [Chart]
What’s Up? Inquiries for Two Health Programs Grew Over 100% in December. [Chart]
Demand for Higher Education Rises: Gray Associates
What’s Up? Inquiries for Criminal Justice Programs Rise 26% in December. [Chart]
What’s Up? Not Demand for On-Campus Programs. [Chart]
What’s Up? Inquiries for Online Programs Rise 9%. [Chart]
What’s Up? Student Inquiries Rise 9% Year-Over-Year. [Chart]
Sudden Drop in Conversion Rates for Student Inquiries. [Chart]
Gray Associates Reports 10 Percent Inquiry Jump for October, Fastest Since Tracking Began
Student Demand Increased for Four of the Five Largest Programs in Higher Education.
September Higher Ed Inquiries Rose 2 Percent, Reports Gray Associates
The Number of Students Interested in Online Programs Continues to Grow.
Interest in Higher Education Inquiry Volumes Increased 2% in September.
Balancing ‘Mission and Money’: Using Program Margins to Fund the Mission
Demand for Online Programs Continues to Soar.
[Interactive Map] Midwestern State Leads the Growth in Online Education.
For This Market, RN Scores Better Than 98% of All Higher Education Programs.
Promising Growth in the Demand for Higher Education Programs.
Is Student Interest in Higher Education Growing in the Largest US Cities?
[Map] Student Interest in Online Higher Education is Growing Fastest in the Midwest.
Interest in Higher-Level Degrees Among Prospective Students is Growing.
Declining Enrollment? Two Large Programs to Consider.
Four Straight Months of Growth in Demand for Higher Education.
Higher Ed Inquiry Volume Improves in Five Largest Cities
Inquiry-to-Application Rates Are Down in 2018.
Inquiries for Online Higher Education Programs Are Rising Fast in a Down Market.
Student Demand Trends Vary Widely by Program and Location.
Google Searches for Higher Education Programs Continue to Decline
This Downward Trend for On-Campus Programs Is Accelerating.
Student Demand for Three Programs Doubled in June.
A Case Study: Using Data to Guide Program Decisions
June Saw an Uptick in Prospective Student Searches for Vocationally Oriented Programs.
Student Inquiries Have Risen for Three Straight Months.
Average Pay-Per-Inquiry Could Eclipse $50; The Highest Price Since 2016.
Gray Associates to Launch Program Economics at National Association of College and Business Officers (NACUBO) Annual Meeting
Google Searches Fall While Inquiries Rise, Muddling Higher Education Demand Outlook, Gray Associates Reports
Multi-Dimensional Analyses for Academic Programs Across the United States.
Search Volumes for the Top 200 Academic Programs are Down in 2018.
A 4% Jump in Demand for Higher Education Programs.
Soft Skills Get a Graduate's Foot in the Door
Arizona Imports More Online Students Than Any Other State.
Where Should You Offer Your Online Programs?
Student Interest in These Eight Academic Programs Is Declining – Fast!
Student Demand For the Largest Higher Education Programs Ranges From +21% to -10%.
The Top 5 States for Online Students Per Capita.
Student Demand for Higher Education Finally Grew!
What 5 Higher Education Programs Have the Fastest Growth in Student Demand?
In Large US Cities, Student Demand for Higher Education Continues to Decline.
Gray’s Market Assessment Program Identified 20 Attractive Markets for Electrical Engineering.
In 2017, Demand for On-Ground Programs Fell 15% and Continues to Fall in 2018.
Gray Tracks Google Search Volumes for Over 200 Programs by County.
In 2017, Student Demand for Online Programs Grew 5%.
Is Demand for Higher Education Programs Resuming Its Decline?
Reinvesting in the Right Online Academic Programs
Institutions Must Invest in Excellence to Sustain Enrollment in Face of Weak Student Demand, Gray Associates Reports
WASC ARC 2018 Conference, April 25 - 27: Bob Atkins to Speak on Program Assessment Best Practices
Market Scorecard: A Summary of Critical Data on Market Attractiveness.
In 2018, the Demand for On-Campus Majors Has Fallen 14%.
Healthcare Administration Is Growing Fast.
Improve Marketing Results: Identify the Best Markets for Your Online Programs.
Demand for Online Higher Education Programs Continues to Rise.
Gray Associates’ Market Analysis Program Identifies ‘Pockets of Opportunity’ for Enrollment Marketing
Demand for Higher Education Programs Is on the Upswing!
January Inquiry Volumes Fell 11% YoY for On-Campus Programs.
The Demand for Online Programs Got Off to a Strong Start in 2018.
One-Page Program Profiles Help Leaders Make Program Decisions.
3 Hot Tech Programs in Higher Education.
A Growth Story: Western Governors University
The 5 Largest Cities for Higher Education Programs All Declined.
Employers Have Extensive Requirements for Cybersecurity Graduates.
Student Demand Increases 3%, the First Increase Since 2012.
Gray Associates CEO Robert Atkins to Speak on Data-Driven Program Portfolio Assessment in Higher Education at American Council on Education’s 100th Annual Meeting
Largest Academic Programs Generate Nearly Half of Completions, Gray Associates Analysis Shows
The 5 Fastest-Growing Higher Education Programs in 2017.
A Concerning Trend? Colleges are Graduating 50% More Women than Men.
Announcement: Employer Requirements by Academic Program
View Your Local Competition by Program and Award Level.
Inquiries for Online Programs Rose 4.8% for 2017, Signaling a ‘Shift in Interest,’ Gray Associates Reports
The Largest Higher Education Programs All Fell 17% or More in 2017.
2016 IPEDS: 45% of Programs Produce Just 7% of Completions.
10.1% Fall in Student Demand for 2017.
Online Degree Programs Are Popular.
Tools Graduates Need to Know for All 1,400 Academic Programs.
Higher Ed Inquiry Volume Continues to Fall While Conversion Rates Improve, Gray Associates Reports
Google Search Volumes for the Top 25 Keywords by Program.
Student Demand for Higher Education by Degree Level.
For High-Paying Employers - Business, Office Skills Matter as Much as Technical Abilities
Big Programs Are Losing Student Interest.
Use the Cost Per Inquiry or Click to Assess Competition.
The 20 Largest Majors in Higher Education by Field.
Overall Student Demand for Higher Education Is Trailing 2016 Levels.
The Big 5 Cities: Student Demand for Higher Education.
Use External Market Data to Best Serve Local Needs.
Demand for the 5 Programs Students Want Most.
Online Education is Thriving.
The Inquiry-to-Application Timeframe Has Been Extended.
Employer Requirements for All 1,400+ Academic Programs.
The Most Launched Programs in Higher Education.
Demand Slipped 3%: Which Segments Drove the Decline?
Get Wage Data to Evaluate Student Employment Outcomes.
2016 IPEDS: The Top 10 Fastest-Growing Programs.
Heightened Student Interest in Online Education Is Accelerating.
2017 Student Inquiries: The Top 5 Fastest-Growing Programs.
40 Metrics on the Market Potential for a Program.
Is Student Demand for Higher Education Finally Growing?
Liberal Arts Programs Lead Completions, Preliminary IPEDS Data Show
In the Five Largest US Cities, Student Demand Is Declining.
In the Last Two Years, August Demand for On-Campus Programs Slipped 37%.
Job Postings Help Size the Opportunity for Graduates of Any Program.
Demand for Bachelor’s Degrees Continues to Rise.
Despite a Small Decline, Online Programs in Higher Education are Hot!
Inquiry Volume Continues its Decline, But There Is Good News.
The Number, Density, and Saturation of Competition by Program and Location.
Inquiries for Students Interested in Higher Education Peak in August.
In Health Care Administration, New Entrants Must Face-Off against Massive Online Institutions, says Gray Associates' CEO, Robert Atkins
While Inquiries Are Down, Conversions Are Up – Considerably!
Google Searches for Higher-Education Programs Are Climbing.
The 20 Majors Students Want Most.
A Cure for Declining Enrollment: Launching the Right New Programs
A Few Big Programs are Still Growing.
Local Matters: Employer and Student Demand Trends for one Program and Market.
Health Care Management Cost per Click now exceeds $50.
Inquiry Volume for Online Programs Fell 11 Percent for July, Gray Associates Reports; Drop is First Since June 2016
Overall Student Demand for Academic Programs has Declined Since 2015.
National Brands are Hiring Operations Management Majors.
5 of the Largest 75 Programs that Shrank 53% or More.
In June, UCLA Led Branded Searches for Higher Education.
Higher Education Healthcare Programs have Fast-Growing Marketing Budgets.
Which of the Largest Higher Education Programs Declined 20%?
Operations Management: One of the Top Two Academic Programs for Employment, Gray Associates Analysis Shows
The Seismic Shift in Higher Education Continues – Online Program Demand is up 21%!
Where do Employers Need Operations Management Majors the Most?
The Top 10 Majors Employers Need.
Fewer Students Interested in Higher Education Through the 1st Half of 2017.
Higher Education Google Search Volume Up for 2017, Gray Associates Reports
21% Decline in Inquiry Conversions for On-Campus Programs.
Are Inquiries for On-Campus Programs in Higher Education Stabilizing?
The States with Fastest-Growing Google Searches for Public Relations Degrees.
2017 Marketing Spend for the Most-Competed-For Academic Programs.
So Far in 2017, Student Interest in Online Programs Is Escalating.
Waning Student Interest in 5 Academic Programs.
GrayReports: Demand for Online Programs Continues to Flourish
National Student Demand for Higher Education Slipped 3%.
A More Focused Strategic Plan: Program Portfolio Positioning for the Future
Which 5 US Cities Had the Most Student Inquiries for Higher Education Programs?
How Do Student Interests Vary by Age?
Job Postings Are Growing Fast for Medical Coders and Billers in Philadelphia.
Cloud Computing, Big Data Used to Help Colleges Evaluate Their Portfolio of Programs.
On-Ground Programs Continue Double-Digit Decline.
A Response to Declining Enrollment and Reduced State Support
Gray’s Google Data Highlights Program-Specific Marketing Costs and Competitiveness.
Learners Over 60: Unusually Interested in Christian Studies.
Inquiry Volumes Double for Four Programs.
Market Selection: The 10 Best States for a Computer Support Specialist Program.
Total Inquiries for Higher Education Programs Down 12% Through April.
Liberal Arts Majors Do Get Paid: A Lot!
Good News for Higher Education! Branded Inquiries Rise 8%.
2018 Budget Challenge: Interest in On-Ground Higher Education Falls 11%.
Traditional and Mature Applicants: What Academic Programs Do They Want?
5 Academic Programs with Collapsing Demand.
Liberal Arts Grads Do Get Jobs: 10 Occupations for History Majors by Age Group.
The Fast 5 Academic Programs that Grew over 50% in March.
New Academic Program Potential by Location: Cutting-Edge Metrics.
Good News for Higher Education! Student Inquiries for Online Programs Jump 21%.
2018 Budget Challenge: National Student Demand for Higher Education Drops in March.
Student Demand for Lower-Level Degrees is on the Upswing.
Jobs For Grads: 88% of Human Services Jobs Need a Bachelor’s Degree or More.
2018 Budget Challenge Bright Spot: 5 Fast-Growing Academic Programs
Online Program Inquiries Jump 13 Percent in February, Gray Associates Reports
Jobs for Grads: Are You Teaching What Employers Need?
Cause for Hope: Soaring Conversions for Online Programs.
2018 Budget Challenge: Student Demand for Higher Education Falls.
The Youngest Bachelor’s-Degree Holders in Higher Education
Has the Drop in PPI (Pay Per Inquiry) Finally Ended?
Who’s Hiring Business Grads?
What Colleges Are Winning the Battle for Branded Search?
What Higher Education Programs Had a Double-Digit Drop in Inquiries?
What Degree Level Has The Fastest-Growth in Student Inquiries?
Job Postings Rise 3% in 2016 Supporting the Case for Economic Growth.
Is Demand Declining for On-Ground Higher Education Programs?
How Fast Is Demand Growing for Online Programs?
Comparing Costs: How Do Instructional Costs Vary by Academic Program?
What Are the Critical Skills for Graduates?
11% Drop in Student Inquiries for Higher Education Programs.
[Year in Review] Demand Ticks Up for Online Degrees in Q4.
Demand for the 5 Largest Higher-Education Programs fell 17% or More!
Preschool Teachers Lead the Fastest-Growing Occupations.
Outside of Healthcare, a Smorgasbord of Certifications Are Popular Among Employers.
Google Search Volumes by Program Uncover a Familiar Pattern Among Prospective College Students.
Align Academic Programs with Employer Needs by Forecasting Employment with Real-Time Job Postings.
Student Demand for On-Campus Academic Programs Continued to Fall Through 2016.
The Top 10 Fastest-Growing Skill Clusters Required for Permanent Full-Time Employment.
The Most-Searched-For Brands in Higher Education, from Google.
Identify In-Demand Programs by Location (or Modality) to Counteract the Overall Decline in Prospective Students for Higher Education.
The Demand for Post-Master’s Certificates in Higher Education Jumped 65%.
Only 3 of the Highest-Demand Occupations Fall Outside of Healthcare and IT.
Growing Student Interest in Online Higher Education Programs Is Translating to More Applications.
Need a Job? Consider these 5 Cities with the Highest Volume of New Job Postings.
Marketing Channels: Branded Inquiries in Higher Education Are Thriving.
Quarterly Results: Most Frequently, New Job Postings Specified These Hard Skills.
Applications for On-Campus Higher Education Programs Slipped 7%.
The Popularity of Online Programs Accelerates as 2016 Ends–a Repeat of 2015.
Accounting is the Fastest-Growing Certification in the United States
Through November 2016, Overall Student Demand for Higher Education Consistently Fell Below 2015 Levels.
Quarterly Conversion Rates in Higher Education since 2014.
The Top 10 Career Fields: Most Require Specialized Post-Secondary Education.
Surprise! A Hot Programming Language Tops the List of Skills with the Fastest-Growing Employer Demand.
Healthcare Is Over-Represented in the Top 10 Fastest Growing Occupations.
Most Frequently, Prospective Students Inquire about These Five Academic Programs in Higher Education.
Allied Health Continues to Dominate the Most Requested Certifications in Job Postings.
Year-Over-Year Demand for Online Programs Fell 4% Relative to an Unusually Strong October of 2015.
Although the Volume of Inquiries for On-Campus Programs Is Still Huge, the Trend Continues Downward.
Job Postings Requiring a Doctoral Degree Are on the Rise.
Student Demand for Higher Education Slipped 11% Year-over-Year in October.
Segmenting Critical Program Data by Campus Type Illuminates Different Stories for Different Segments.
Quarterly Results: Most of the Fastest-Growing Occupations Are in Healthcare.
Interest Continued to Shift Towards Online Academic Programs in September 2016.
We Analyzed Applications in Higher Education to Uncover a Longer Inquiry-to-Application Timeline for Prospective Students.
Sheesh! The Negative Trend for On-Campus Programs is Continuing.
Position Your Graduates to Obtain the Certifications Employers Demand.
New Job Postings in Atlanta Lead the Big-Five Cities in Higher Education Demand by Jumping 38% in 2016.
The Top 10 Most Requested Hard Skills by Employers Across the United States.
Overall Student Demand for Higher Education has Dipped an Average of 8% Year-Over-Year in 2016.
Making the Tough Program Cuts Using Gray's Program Portfolio Strategy Consulting
Student Inquiries for On-Ground Higher Education Sink 17%.
Social Media is Still Skyrocketing: Up 358%, Which Makes it the Fastest-Growing Channel for Higher Education Programs.
In IPEDS Reports on Higher Education, Online Programs Continue Rapid Growth.
Demand for Online Programs Resumes its Growth: Vaulting 15% in August.
Did You Know? Federal Crosswalks Overlook Hundreds of Careers for History Majors.
Year-Over-Year Changes in New Job Postings Identifies Emerging Career Fields.
Employment Trends by Location Reveal In-Demand Majors for Higher Education.
Philadelphia is the Healthiest Big City for Higher Education.
Program Portfolio Strategy: A Client's Perspective
More People Complete Higher Education Programs than Ever Before, with Public Institutions Leading the Growth.
Demand Stabilizes: For the First Time in 2016, Demand for Higher Education is Flat Year-Over-Year.
Student Interest in Lower-Level Degrees and On-Campus Programs Continues to Wane.
Real-Time Job Postings Help to Identify 15 In-Demand Occupations Employers Need.
Among the Top 5 Metropolitan Areas for Higher Education, Los Angeles Has Seen the Worst Back-to-Back Declines in Student Demand.
Inquiries Generated Directly by Higher Education Institutions (Not Third Parties) Are Growing Significantly.
Since July 2015, the Number of Students Considering On-Campus Academic Programs Has Dropped More than 25%.
Student Demand for Online Higher Education Programs Surges 16%!
Unsophisticated Matching of Graduates to Potential Jobs Can Paint the Wrong Picture, Particularly for Liberal Arts.
Entering the Second Half of 2016, Overall Student Demand for Higher Education Continues to Falter.
In Most Channels, Branded Inquiries For Higher Education Grew Faster than Paid Inquiries.
The 5 Fast-Growing Programs Ranged From the Boardroom to the Open Road.
Healthcare Occupations Saw Significant Growth in Employer Demand: What Other Fields Are Healthy?
ITT Tech Collapse: What It Means for Community and Career Colleges
After a Sharp Decline in May, the Average Price for an External Inquiry Increased to $45.
Inquiry Volumes in Higher Education Were Chilly to Begin Summer in Four of The Big 5 Cities.
Aligning Jobs and Grads: Fixing Flaws in the Department of Education’s Approach
External Inquiry Volumes Are Falling to All-Time Lows.
Only One of the Five Largest Higher Education Programs Had an Inquiry Volume Spike in June.
In June, Online Inquiries Dropped at a Faster Pace Than the Year Overall.
Program Scorecard: A One-Page Summary of the Market for Your Program.
Almost Half of the 10 Most In-Demand Occupations Were Computer-Related.
First Six Months in 2016, Inquiries for Higher Education Fell Below 2015 Volumes.
Gray Helps a Local State University Better Serve its Community's Needs.
Applications for Higher Education Declined Slightly in February.
Demand Is Rising for Advanced Degrees.
After Months of Decline, Branded Inquiries for Higher Education Grew 4% in May.
Demand for Higher Education Declined in 4 of The Big 5 Cities.
Applications Submitted for Online Programs Dropped 9% Year-over-Year.
Student Demand for On-Campus Programs in Higher Education Has Not Risen Since November of 2015.
Gray’s Program Scorecards: Assess the Viability of a Program at Any Location, Including Recent Job Postings.
Employer Requested Skills Vary Widely by Region.
The Top 20 Academic Programs in Philadelphia.
The Top 5 In-Demand Majors in Higher Education.
Gauge Your Overall Marketing Performance with Market Research [Chart].
Internal Inquiry Volumes Beating 2014 Levels but Lagging 2015 for the Second Consecutive Month.
Quarterly Trends in Higher Education Marketing Channels.
The Number of Students Requesting Online Programs in Higher Education Continues to Lag 2015.
Only Two Occupations Eclipsed 1 Million Job Postings in the Past 12 Months.
Student Demand for On-Campus Academic Programs Down 10% vs. April 2015.
Police Science Is Making a Comeback on the List of Largest Programs in Higher Education.
The Top 10 Occupations for Employer Demand Growth.
Overall Student Demand for Higher Education Continues to Slip in 2016.
Prices Stabilize for Pay-per-Lead Inquiries.
In Higher Education, Inquiry Conversion Rates Remain Volatile.
Student Demand in the Biggest Cities Falls over 10% in March.
Still Tumbling: Paid Inquiries for Higher Education Fall 11%.
After Steep Drops, March Inquiries for Online Academic Programs Fell Only 5%.
Inquiry Conversions for On-Campus Education Decline for 12 Straight Months.
Growth Opportunities in Higher Education: A New Report from Learning House
Interest in Graduate Programs is Booming!
Q1 2016 Student Inquiries for Higher Education Finished 9% Below 2015.
Inquiry Conversions for Higher Education Hold Up Across the Board.
Student Demand for Online Education Reverses Course in 2016.
Five Fastest-Growing Cities in Higher Education Rise over 10%.
[Chart] Three Newbies Join the Fast 5 Programs in Higher Education.
Branded Social Media Channels are Thriving—Even More than You Might Expect.
Growth! 5% Uptick in Branded Inquiries (Internal) for Higher Education Academic Programs.
Need to Custom Rank Markets and Programs? Try Gray’s Program Evaluation System.
[Chart] Market Research Reveals a Decline in All Five of the Largest US Markets.
[Chart] Price per Inquiry for Higher Education Hits a Historic High in February.
[Chart] Back-to-Back 7% Declines in Student Demand for Higher Education.
Conversion Rates for Inquiries in Higher Education Are on the Rise.
Demand Drops 14% in January for On-Campus Higher Education Programs.
Growth! Demand for Graduate Degrees Continues Double-Digit Growth.
Nearly 50% Year-Over-Year Growth in Applications for Online Programs.
In January, Demand for Online Programs in Higher Education Stopped Growing.
Five Healthy Markets for Health Information Administration.
Growth! Student Demand for Health Information Administration Almost Doubled.
Demand Downer: 7% Decline in Student Demand for All Academic Programs and Award Levels.
For all of 2015, Branded Student Inquiries for Higher Education are Up 7%.
For the Second Consecutive Year, the Average Price for a Pay-Per-Lead Inquiry in Higher Education is on the Rise.
Considering Student Demand, Job Opportunities, and Competition, California Has Half of the Best Metros for Medical Insurance Coding Training Programs.
Among All Large Programs, Medical Insurance Coding Realized the Largest Year-Over-Year Inquiry Growth in December of 2015.
Online Academic Programs in Higher Education Carry Tremendous Momentum Heading into 2016.
The Top 5 Cities in Higher Education for Inquiries Since January 2012.
Out of 1,000+ Academic Programs, Our Research Reveals the Top 10 Programs for Higher Education in Seattle.
Seattle Remains Atop the Fast 5 Cities in Back-to-Back Months for Student Inquiries in Higher Education.
Student Demand for On-Campus Programs Was Down Almost 10% Year-Over-Year in 2015.
Despite a Healthy 4th Quarter, Student Demand for Higher Education in All of 2015 Settled 2.9% behind 2014.
Program Evaluation System (PES): Frequently Asked Questions
Looking for Growth? Branded Inquiry Channels Continue to Grow in Higher Education.
What’s Hot Right Now in Higher Education? Student Demand Is Growing Fast for These Five Academic Programs.
Climbing Slowly Since February, Conversion Rates for Student Inquiries Are Now Exceeding Average 2014 Rates.
The Top 10 Markets for Medical Assisting Education: Student Demand, Competition, and Job Opportunities.
Student Inquiries for Online Programs Are Far Ahead of 2014 Levels This Quarter.
With Only December Left, Student Demand for On-Campus Higher Education Programs Is 11% Behind 2014.
Houston Replaces Atlanta in the Top 5 Cities with the Most Student Inquiries.
Year-Over-Year Growth in Applications for Online Programs in Higher Education Is Likely for the Remainder of 2015.
For the Third Consecutive Month, Student Demand for Higher Education Exceeds 2014 Levels.
Conversions of Inquiries for Online programs are Increasing.
Branded Inquiries for Higher Education up 29% in October 2015.
46% Increase in Inquiries for On-Line Higher Education Programs.
Applications for Higher Education are Primed to Finish Strong in 2015.
Student Demand for 5 Higher Education Programs has More Than Doubled.
Nursing Report: The Balance of Supply and Demand for Nurses with an Associate's Degree.
Students Applying to On-Ground Programs Tumbled 38% Year-Over-Year in July.
It’s up! Student Demand for Higher Education rises 14% in October of 2015.
Selecting Your Program Portfolio: a 360° View
The List of the 5 Fastest-Growing Cities Remains Volatile, 3 Cities are Newcomers in September of 2015.
Inquiry-to-Application Rates are Reversing Their Negative Trend.
Social Media and Internal Student Channels Are the Fast-Growing Sources of Inquiries for Higher Education.
In 2015, Student Inquiries for On-Ground Programs Have Yet to Surpass 2014 Levels.
Wow! 20% Growth in Student Demand for On-Line Programs in Higher Education.
Of the 800+ Programs with Certificate and Associate Degrees, HVAC Tech and Electrician Were two of the 10 Most Attractive Programs in Higher Education.
Until September, We Had Not Witnessed Positive Year-Over-Year Growth of Student Demand for Higher Education in 2015.
Nursing Report: The Market for Undergraduate Nursing Education
Conversions of July and August Student Inquiries Are Ahead of the Average Pace, for the First Time This Year.
Among Large Cities, Only Chicago Had Positive Growth in Student Demand for Higher Education.
In Contrast to Externally-Sourced Student Inquiries, Internal Inquiries Are Growing.
The Sheer Number of Applications for On-Campus Programs in Higher Education is Plummeting.
The Spike of Conversions for On-Line Educational Programs Seen in 2014 Has Not Been Replicated This Year.
Prospective Student Interest in Graduate Programs Is Flourishing in Higher Education Institutions.
The Five Metro Areas with the Fastest-Growing Student Demand Each Generated at Least 20% More Interest in August of 2015.
Our Research Indicates a 5% Drop in Student Demand for On-Line Education.
Budgeting for the Launch of a New Educational Program? Learn the Average Cost of a Qualified Student Inquiry.
After a Brutal Decline, Student Demand for Higher Education May Be Stabilizing.
Pricing Strategy: Effects of Pricing on Student Demand
In 2015, Conversions of Inquiries Received Directly by Higher Education Institutions for Campus-Based Programs Are Way Down.
Inquiries for On-Line Higher Education Programs Fell in July–Even After Excluding Paid Inquiries (PPI).
Interest in On-Campus Higher Education Is Waning among Prospective Students.
2014 Inquiry-to-Application Conversion Rates for Higher Education Averaged 8.2% for Internal Sources vs. 3.5% All Sources.
Registered Nursing Had the Most Growth of Any Big Programs.
A Tremendous First Quarter for Conversions of Internal Inquiries for On-Line Higher Education Programs.
The Fastest Growing Cities for Internal Inquiries for Higher Education Are All New to the List.
For Select Institutions, Student Demand for Higher Education is Abundant.
Inquiries Received Directly by Higher Education Institutions Dropped Sharply.
Inquiries for Higher Education are Trailing Year-Ago Levels.
Trends in Higher Education: August Webinar Video
Conversions of Internal Student Inquiries for Higher Education Fall Sharply.
Conversion of Student Inquiries for Higher Education Decline in 2015.
Cost per Inquiry Inched Down in June.
On-Line Conversions are Tumbling.
Only One of the Five Largest Educational Programs Grew in June.
In June 2015, Student Demand for Three Educational Programs Doubled.
Student Demand for Higher Education up 20% or more in Five Cities.
Student Demand for On-Line Higher-Education Programs Grew in June 2015.
Inquiry Volumes are Relatively Healthy Compared to Q1 2014.
Inquiry-to-Application Rates for Recent Months are Slightly Below the 2014 Standard.
Los Angeles and Chicago Experienced the Most Dramatic Declines in Inquiry Volumes.
The Year-over-Year Average PPL (Pay-per-Lead) Price Gap Widens in May.
Demand for On-Ground Programs Is Continuing to Lose Ground.
Student Demand for Graduate Degrees is Growing Fastest.
In Retrospect, 2014 Was an Exceptional Year for Conversions of External Inquiries.
Some Institutions (Strugglers) Continue to Be Hit Harder than Others (Sustainers).
The Positive Year-over-Year Growth for On-Line Programs Starts and Ends in April.
Interest in Registered Nursing and Police Science are Trending in Opposite Directions.
Student Demand across All Educational Programs and Award Levels was down 13% in May.
Health Information Tops the List of the Fastest-Growing Educational Programs.
Cities in the Midwestern United States Anchor the List of Fastest-Growers.
Conversions for On-Line Programs are Down…Again.
Top Growth Programs in Higher Education
Student Demand for On-Campus Educational Programs Dips 12%.
Student Demand is Down in All Five of the Largest Markets.
Does April Mark the Revival of On-Line Program Growth?
January Conversions Finish a Hefty 26% Behind 2014.
Yes! National Inquiry Volumes Inch Closer to Year-Ago-Levels.
Medical Assisting: Opportunities and Requirements for Growth
Medical Assisting: Opportunities and Requirements for Growth
Medical Assisting: Opportunities and Requirements for Growth
Conversions of Internal Inquiries Had a Promising Start in Q1 of 2015.
Inquiry Trends Favor Higher-Level Degrees: Q1 2015 versus Q1 2014.
Medical Assisting: Opportunities and Requirements for Growth
Double-Digit Drop in Conversions of Inquiries for Higher Education.
Despite a 15% Decline in March, First Quarter On-Ground Inquiry Volumes Trail 2014 by Just 8%.
2014 Conversions for On-Line Programs Crumble: 20% Behind Year-Ago Levels.
Medical Assisting: Opportunities and Requirements for Growth
Internal Inquiries Race Up 18%; PPI Volumes Fall: Q1 2015 versus Q1 2014.
Once Again, Three Brand New Cities Step Into the List of Fastest-Growers.
On-Line Inquiry Volumes Weaken by 11% in Q1 of 2015.
Inquiry Trends Vary Widely by State. South Central States, Florida and Massachusetts Lead the Pack.
The Slowing Slowdown Continues: March Inquiry Volumes Slip Only 5%.
Health Care Administration is the Only Large Program with Growing Demand.
Big Cities had Big Drops in Inquiries.
Three California Cities Dropped Out of Fastest-Growing Cities.
Below Average Inquiry-to-Application Rate in February.
The Slowing Slowdown: Student Demand for On-Ground is Flat in February.
Conversions for On-Line Programs are in Free-Fall.
Higher Education Strategy: How Do We Get Better?
The Slowing Slowdown: Inquiries Only Fell 9% in February.
Higher Education Strategy: Where Do We Make Our Money?
Higher Education Strategy: What Organization Structure, Systems, and Measurements Should We Use?
In January, Inquiries for Criminal Justice/Police Science Dropped 76%.
Higher Education Strategy: What Do We Do Ourselves, and What Do We Outsource?
Conversions of Student Inquiries Are Declining.
Demand for On-Ground Programs Dropped 7%.
Higher Education Strategy: How Do We Protect Our Institution from the Competition?
In 2014, 20% of Tracts Represented 50% of Total Student Inquiries.
The Five Fastest-Growing Programs Each Jumped at Least 50%.
Higher Education Strategy: How Do We Fund Operations, Improvement, and Growth?
Inquiries for On-Line Programs Dropped 17%.
January Student Inquiries Dropped 11%.
Higher Education Strategy: What and How Do We Teach?
Higher Education Strategy: What Limitations on Future Choices Will We Accept?
Prices Fall for Pay-per-Lead Inquiries.
Demand Drops for On-Line Programs.
Higher Education Strategy: What Unique Offer Will Attract and Retain Our Customers?
“Flight to Quality” Drives Rising Conversion Rates.
2014 On-Ground Inquiry Volumes Matched 2013 Levels.
Higher Education Strategy: Who Do We Choose to Serve?
What is the Fastest-Growing Program for the Fourth Consecutive Month? Welding Tech.
Conversions Fizzle for Paid Inquiries.
Trends in Student Demand.
Finally! National Inquiry Volumes Rise in December.
Average Price for Pay-Per-Lead Inquiries Stabilizes Between $44 - $47.
Student Demand for On-Ground Programs Drops 22% Year-Over-Year in November.
Despite 0% Growth, Health Care Administration Leads the 5 Largest Programs.
Struggling Schools Are Driving Down Industry Inquiry Volumes.
Game and Interactive Media Design Wins a Spot in the Five Fastest-Growing Programs.
On-Line Inquiry Volumes Fall to Record Lows.
Gray's Most Popular Higher-Education White Papers in 2014.
Inquiry Volume Shifts to Higher Quality.
The Fastest Growing City in November 2014? San Diego.
Overall Student Demand 11% Behind 2013 Through November of 2014 Despite 34% Drop in November.
External (Pay-Per-Lead) Inquiry Conversions Maintain Steady Decline Since Peak in January 2014.
October Student Inquiries Highest on West Coast: Add Fresno, California to Top 5 Fastest Growing Cities.
Fastest Growing Programs in Higher Education: Medical Records Admin Replaces Criminal Justice in October of 2014.
Student Inquiry Trends for All Programs and Award Levels: Down 5% in July, 10% in August, 22% in September, and 32% in October.
Increased Demand for Credentialed Medical Assistants.
Conversions of Student Inquiries for On-Campus Programs: Above 2013 Levels for Seven of First Nine Months of 2014.
Pay-Per-Lead Inquiries Drop 20%.
Student Inquiries for On-Line Programs Show Significant Declines.
Fastest-Growing Programs for Student Inquiries in September 2014: Trade (Welding and Electrical Tech) and Selected Computer-Related Programs Lead the Way.
Inquiry to Application Conversion Rates Are Rising.
Prices for Pay-Per-Lead Student Inquiries: New Plateau after Big Jump in June.
Conversion Rates by Inquiry Source: External Student Inquiries Show 20% Improvement for First Half of 2014.
Inquiries in Jacksonville, FL Rise 96%.
Average Cost Per Conversion Declines 5% - 8% through May. Cost Likely to Rise in August and September.
Student Inquiries for On-Campus Programs: 2014 Inquiries Exceeded 2013 through June but Down 11% in September.
Student Demand in New York and LA Rises, but Drops in Other Large Cities.
Student Demand Trend for Largest Programs: Medical Assisting Is Healthiest Big Program, while a Criminal Justice Specialty Is Weakest.
Student Demand Down 22% in September 2014 vs. 2013; Education Inquiries Had Been Flat for First Six Months of 2014.
Student Inquiry Conversions: July Matches 2013, August and September May Fall Short.
Demand for On-Ground Programs Held Its Own in September: Webinar Today (10/17)
Inquiry to Application: Conversion Rates
Education Industry August Inquiry Demand
Fastest-Growing Cities of the Top 75 for On-Line Programs.
Top 5 Fastest-Growing On-Line Programs in July
Largest On-Line Programs: July Growth.
On-line Average Cost-Per-Conversion
On-Line Conversion Volumes Mixed.
On-line Conversion Rates Improving.
On-Line Average Price-Per-Inquiry.
On-line Programs Continue to Lose.
Medical Assisting Report: Now Available!
Conversion Volumes Improve.
Conversion Rates Strengthen.
Internal Inquiries Gain.
Industry Inquiries Through July 2014.
Distance Adjusted Demand Index (DADI) Map of Chicago
Campus Assessment: Student Demand Map
Largest Cities: June Growth
Fastest Growing Cities in June 2014
Fastest-Growing Programs in June.
Largest Program Growth Through June 2014
On-Ground Price Per Application Through June 2014
On-Ground Average Price-Per-Inquiry Holds Steady.
On-Ground Program Application Rates Appear Stronger in Q1 2014.
On-Ground Programs Show Strength.
On-Line Application Costs Are Improving.
On-Line Inquiry Prices Rise.
On-Line Inquiry to Application: Conversion Rates Through June 2014.
On-Line Inquiries Through June 2014.
Average Cost-Per-Application Through June 2014.
Price Per Inquiry Trend Through June 2014.
Conversion Rates Through June 2014.
Education Industry Inquiries through June 2014.
Average Price-Per-Inquiry: Online Programs.
April: Largest Programs Growth.
Fastest-Growing Programs in April.
Growth in the Largest Cities.
Fastest Growing Cities.
Internal Inquiries are showing strength in early 2014.
The early months of 2014 suggest an accelerating decline in external Inquiries.
Inquiries for on-ground programs continue to show strength.
Inquiries for on-line programs continue to lose share in a soft market.
Inquiries for the first four months of 2014 have declined 6.6% year-over-year (YoY).
Largest Programs - March Growth.
Fastest-Growing Programs in March.
Largest Cities: March Growth.
Fastest-Growing Cities in March.
Inquiry to Application: Conversion Rates.
March 2014 - Average Price-Per-Inquiry.
Inquiries for On-Ground Programs.
March 2014 On-Line Inquiries.
March 2014 Education Industry Inquiry Growth.
Miami - Max Distance Adjusted Demand Index (Max DADI).
Miami: Visualizing Opportunity.
Miami: Average Price-Per-Inquiry.
Miami: Business Program Application Rates.
Miami Business Program Inquiries.
Largest Programs - February Growth.
February's Fastest-Growing Cities.
Industry Inquiries in the Top Five Markets.
The Fastest Growing Programs - February 2014.
Application Costs Continue to Decline.
Education Industry Application Rates.
Average Price-Per-Inquiry - February 2014.
Inquiries for On-Ground Programs.
On-line Inquiry Share.
Education Industry Inquiry Growth.
Miami: Top 5 Educator CIP Share.
Total Inquiries for Teacher Programs: Miami.
February Educator Program Inquiries: Top 25 Markets.
Interest in Teacher programs appears to be declining.
GrayReports' Fastest-Growing Cities in January.
Inquiry Data Reveals Higher Conversion Rates.
Inquiries Become More Costly in January.
GrayReports January 2014 National Inquiries by Month.
GrayReports: January 2014 National Student Inquiry Trends.
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