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  • Blog 2: Why Course-Based Economic Models are Game Changers!
  • Blog 1: Reshaping Universities through Better Resource Management
  • International Data: Where to find it and how to make it work for your institution.
  • Mental Health:  A Program Review
  • Philosophy:  A Program Review
  • Biomedical Sciences: A Program Review
  • GrayReports March Webcast Highlights
  • What’s Up?  10 months in a row for online program inquiries increases.
  • What’s Up?  Search Volume for 14 of 75 Brands Grew Over 10% in December.
  • What’s Up?  Mental Health Counseling Programs Are Attractive for the Boston Market.
  • What’s Up?  Grand Rapids, Michigan Ranks as the Top Market for Mental Health Counselor Opportunities.
  • What’s Up?  Mental Health Counseling Programs Receive High Scores.
  • What’s Up?  NOT Google Searches for Education and Teaching Programs, which dropped over 10% in December.
  • What’s Up?  Google Searches for Higher Education Programs Rose 8% in December.
  • What’s Up?  Inquiries for Higher Education Programs Continue to Rise in Delaware and the Midwest. [Chart]
  • What’s Up?  Inquiries for Two Health Programs Grew Over 100% in December. [Chart]
  • Demand for Higher Education Rises: Gray Associates
  • What’s Up?  Inquiries for Criminal Justice Programs Rise 26% in December. [Chart]
  • What’s Up?  Not Demand for On-Campus Programs. [Chart]
  • What’s Up?  Inquiries for Online Programs Rise 9%. [Chart]
  • What’s Up?  Student Inquiries Rise 9% Year-Over-Year. [Chart]
  • Sudden Drop in Conversion Rates for Student Inquiries. [Chart]
  • Gray Associates Reports 10 Percent Inquiry Jump for October, Fastest Since Tracking Began
  • Student Demand Increased for Four of the Five Largest Programs in Higher Education.
  • September Higher Ed Inquiries Rose 2 Percent, Reports Gray Associates
  • The Number of Students Interested in Online Programs Continues to Grow.
  • Interest in Higher Education Inquiry Volumes Increased 2% in September.
  • Balancing ‘Mission and Money’:  Using Program Margins to Fund the Mission
  • Demand for Online Programs Continues to Soar.
  • [Interactive Map] Midwestern State Leads the Growth in Online Education.
  • For This Market, RN Scores Better Than 98% of All Higher Education Programs.
  • Promising Growth in the Demand for Higher Education Programs.
  • Is Student Interest in Higher Education Growing in the Largest US Cities?
  • [Map] Student Interest in Online Higher Education is Growing Fastest in the Midwest.
  • Interest in Higher-Level Degrees Among Prospective Students is Growing.
  • Declining Enrollment? Two Large Programs to Consider.
  • Four Straight Months of Growth in Demand for Higher Education.
  • Higher Ed Inquiry Volume Improves in Five Largest Cities
  • Inquiry-to-Application Rates Are Down in 2018.
  • Inquiries for Online Higher Education Programs Are Rising Fast in a Down Market.
  • Student Demand Trends Vary Widely by Program and Location.
  • Google Searches for Higher Education Programs Continue to Decline
  • This Downward Trend for On-Campus Programs Is Accelerating.
  • Student Demand for Three Programs Doubled in June.
  • A Case Study:  Using Data to Guide Program Decisions
  • June Saw an Uptick in Prospective Student Searches for Vocationally Oriented Programs.
  • Student Inquiries Have Risen for Three Straight Months.
  • Average Pay-Per-Inquiry Could Eclipse $50; The Highest Price Since 2016.
  • Gray Associates to Launch Program Economics at National Association of College and Business Officers (NACUBO) Annual Meeting
  • Google Searches Fall While Inquiries Rise, Muddling Higher Education Demand Outlook, Gray Associates Reports
  • Multi-Dimensional Analyses for Academic Programs Across the United States.
  • Search Volumes for the Top 200 Academic Programs are Down in 2018.
  • A 4% Jump in Demand for Higher Education Programs.
  • Soft Skills Get a Graduate's Foot in the Door
  • Arizona Imports More Online Students Than Any Other State.
  • Where Should You Offer Your Online Programs?
  • Student Interest in These Eight Academic Programs Is Declining – Fast!
  • Student Demand For the Largest Higher Education Programs Ranges From +21% to -10%.
  • The Top 5 States for Online Students Per Capita.
  • Student Demand for Higher Education Finally Grew!
  • What 5 Higher Education Programs Have the Fastest Growth in Student Demand?
  • In Large US Cities, Student Demand for Higher Education Continues to Decline.
  • Gray’s Market Assessment Program Identified 20 Attractive Markets for Electrical Engineering.
  • In 2017, Demand for On-Ground Programs Fell 15% and Continues to Fall in 2018.
  • Gray Tracks Google Search Volumes for Over 200 Programs by County.
  • In 2017, Student Demand for Online Programs Grew 5%.
  • Is Demand for Higher Education Programs Resuming Its Decline?
  • Reinvesting in the Right Online Academic Programs
  • Institutions Must Invest in Excellence to Sustain Enrollment in Face of Weak Student Demand, Gray Associates Reports
  • WASC ARC 2018 Conference, April 25 - 27:   Bob Atkins to Speak on Program Assessment Best Practices
  • Market Scorecard: A Summary of Critical Data on Market Attractiveness.
  • In 2018, the Demand for On-Campus Majors Has Fallen 14%.
  • Healthcare Administration Is Growing Fast.
  • Improve Marketing Results:  Identify the Best Markets for Your Online Programs.
  • Demand for Online Higher Education Programs Continues to Rise.
  • Gray Associates’ Market Analysis Program Identifies ‘Pockets of Opportunity’ for Enrollment Marketing
  • Demand for Higher Education Programs Is on the Upswing!
  • January Inquiry Volumes Fell 11% YoY for On-Campus Programs.
  • The Demand for Online Programs Got Off to a Strong Start in 2018.
  • One-Page Program Profiles Help Leaders Make Program Decisions.
  • 3 Hot Tech Programs in Higher Education.
  • A Growth Story: Western Governors University
  • The 5 Largest Cities for Higher Education Programs All Declined.
  • Employers Have Extensive Requirements for Cybersecurity Graduates.
  • Student Demand Increases 3%, the First Increase Since 2012.
  • Gray Associates CEO Robert Atkins to Speak on Data-Driven Program Portfolio Assessment in Higher Education at American Council on Education’s 100th Annual Meeting
  • Largest Academic Programs Generate Nearly Half of Completions, Gray Associates Analysis Shows
  • The 5 Fastest-Growing Higher Education Programs in 2017.
  • A Concerning Trend? Colleges are Graduating 50% More Women than Men.
  • Announcement:  Employer Requirements by Academic Program
  • View Your Local Competition by Program and Award Level.
  • Inquiries for Online Programs Rose 4.8% for 2017, Signaling a ‘Shift in Interest,’ Gray Associates Reports
  • The Largest Higher Education Programs All Fell 17% or More in 2017.
  • 2016 IPEDS: 45% of Programs Produce Just 7% of Completions.
  • 10.1% Fall in Student Demand for 2017.
  • Online Degree Programs Are Popular.
  • Tools Graduates Need to Know for All 1,400 Academic Programs.
  • Higher Ed Inquiry Volume Continues to Fall While Conversion Rates Improve, Gray Associates Reports
  • Google Search Volumes for the Top 25 Keywords by Program.
  • Student Demand for Higher Education by Degree Level.
  • For High-Paying Employers - Business, Office Skills Matter as Much as Technical Abilities
  • Big Programs Are Losing Student Interest.
  • Use the Cost Per Inquiry or Click to Assess Competition.
  • The 20 Largest Majors in Higher Education by Field.
  • Overall Student Demand for Higher Education Is Trailing 2016 Levels.
  • The Big 5 Cities: Student Demand for Higher Education.
  • Use External Market Data to Best Serve Local Needs.
  • Demand for the 5 Programs Students Want Most.
  • Online Education is Thriving.
  • The Inquiry-to-Application Timeframe Has Been Extended.
  • Employer Requirements for All 1,400+ Academic Programs.
  • The Most Launched Programs in Higher Education.
  • Demand Slipped 3%: Which Segments Drove the Decline?
  • Get Wage Data to Evaluate Student Employment Outcomes.
  • 2016 IPEDS: The Top 10 Fastest-Growing Programs.
  • Heightened Student Interest in Online Education Is Accelerating.
  • 2017 Student Inquiries: The Top 5 Fastest-Growing Programs.
  • 40 Metrics on the Market Potential for a Program.
  • Is Student Demand for Higher Education Finally Growing?
  • Liberal Arts Programs Lead Completions, Preliminary IPEDS Data Show
  • In the Five Largest US Cities, Student Demand Is Declining.
  • In the Last Two Years, August Demand for On-Campus Programs Slipped 37%.
  • Job Postings Help Size the Opportunity for Graduates of Any Program.
  • Demand for Bachelor’s Degrees Continues to Rise.
  • Despite a Small Decline, Online Programs in Higher Education are Hot!
  • Inquiry Volume Continues its Decline, But There Is Good News.
  • The Number, Density, and Saturation of Competition by Program and Location.
  • Inquiries for Students Interested in Higher Education Peak in August.
  • In Health Care Administration, New Entrants Must Face-Off against Massive Online Institutions, says Gray Associates' CEO, Robert Atkins
  • While Inquiries Are Down, Conversions Are Up – Considerably!
  • Google Searches for Higher-Education Programs Are Climbing.
  • The 20 Majors Students Want Most.
  • A Cure for Declining Enrollment: Launching the Right New Programs
  • A Few Big Programs are Still Growing.
  • Local Matters: Employer and Student Demand Trends for one Program and Market.
  • Health Care Management Cost per Click now exceeds $50.
  • Inquiry Volume for Online Programs Fell 11 Percent for July, Gray Associates Reports; Drop is First Since June 2016
  • Overall Student Demand for Academic Programs has Declined Since 2015.
  • National Brands are Hiring Operations Management Majors.
  • 5 of the Largest 75 Programs that Shrank 53% or More.
  • In June, UCLA Led Branded Searches for Higher Education.
  • Higher Education Healthcare Programs have Fast-Growing Marketing Budgets.
  • Which of the Largest Higher Education Programs Declined 20%?
  • Operations Management: One of the Top Two Academic Programs for Employment, Gray Associates Analysis Shows
  • The Seismic Shift in Higher Education Continues – Online Program Demand is up 21%!
  • Where do Employers Need Operations Management Majors the Most?
  • The Top 10 Majors Employers Need.
  • Fewer Students Interested in Higher Education Through the 1st Half of 2017.
  • Higher Education Google Search Volume Up for 2017, Gray Associates Reports
  • 21% Decline in Inquiry Conversions for On-Campus Programs.
  • Are Inquiries for On-Campus Programs in Higher Education Stabilizing?
  • The States with Fastest-Growing Google Searches for Public Relations Degrees.
  • 2017 Marketing Spend for the Most-Competed-For Academic Programs.
  • So Far in 2017, Student Interest in Online Programs Is Escalating.
  • Waning Student Interest in 5 Academic Programs.
  • GrayReports:  Demand for Online Programs Continues to Flourish
  • National Student Demand for Higher Education Slipped 3%.
  • A More Focused Strategic Plan: Program Portfolio Positioning for the Future
  • Which 5 US Cities Had the Most Student Inquiries for Higher Education Programs?
  • How Do Student Interests Vary by Age?
  • Job Postings Are Growing Fast for Medical Coders and Billers in Philadelphia.
  • Cloud Computing, Big Data Used to Help Colleges Evaluate Their Portfolio of Programs.
  • On-Ground Programs Continue Double-Digit Decline.
  • A Response to Declining Enrollment and Reduced State Support
  • Gray’s Google Data Highlights Program-Specific Marketing Costs and Competitiveness.
  • Learners Over 60: Unusually Interested in Christian Studies.
  • Inquiry Volumes Double for Four Programs.
  • Market Selection: The 10 Best States for a Computer Support Specialist Program.
  • Total Inquiries for Higher Education Programs Down 12% Through April.
  • Liberal Arts Majors Do Get Paid: A Lot!
  • Good News for Higher Education! Branded Inquiries Rise 8%.
  • 2018 Budget Challenge: Interest in On-Ground Higher Education Falls 11%.
  • Traditional and Mature Applicants: What Academic Programs Do They Want?
  • 5 Academic Programs with Collapsing Demand.
  • Liberal Arts Grads Do Get Jobs: 10 Occupations for History Majors by Age Group.
  • The Fast 5 Academic Programs that Grew over 50% in March.
  • New Academic Program Potential by Location: Cutting-Edge Metrics.
  • Good News for Higher Education! Student Inquiries for Online Programs Jump 21%.
  • 2018 Budget Challenge: National Student Demand for Higher Education Drops in March.
  • Student Demand for Lower-Level Degrees is on the Upswing.
  • Jobs For Grads:  88% of Human Services Jobs Need a Bachelor’s Degree or More.
  • 2018 Budget Challenge Bright Spot:  5 Fast-Growing Academic Programs
  • Online Program Inquiries Jump 13 Percent in February, Gray Associates Reports
  • Jobs for Grads:  Are You Teaching What Employers Need?
  • Cause for Hope:  Soaring Conversions for Online Programs.
  • 2018 Budget Challenge:  Student Demand for Higher Education Falls.
  • The Youngest Bachelor’s-Degree Holders in Higher Education
  • Has the Drop in PPI (Pay Per Inquiry) Finally Ended?
  • Who’s Hiring Business Grads?
  • What Colleges Are Winning the Battle for Branded Search?
  • What Higher Education Programs Had a Double-Digit Drop in Inquiries?
  • What Degree Level Has The Fastest-Growth in Student Inquiries?
  • Job Postings Rise 3% in 2016 Supporting the Case for Economic Growth.
  • Is Demand Declining for On-Ground Higher Education Programs?
  • How Fast Is Demand Growing for Online Programs?
  • Comparing Costs: How Do Instructional Costs Vary by Academic Program?
  • What Are the Critical Skills for Graduates?
  • 11% Drop in Student Inquiries for Higher Education Programs.
  • [Year in Review] Demand Ticks Up for Online Degrees in Q4.
  • Demand for the 5 Largest Higher-Education Programs fell 17% or More!
  • Preschool Teachers Lead the Fastest-Growing Occupations.
  • Outside of Healthcare, a Smorgasbord of Certifications Are Popular Among Employers.
  • Google Search Volumes by Program Uncover a Familiar Pattern Among Prospective College Students.
  • Align Academic Programs with Employer Needs by Forecasting Employment with Real-Time Job Postings.
  • Student Demand for On-Campus Academic Programs Continued to Fall Through 2016.
  • The Top 10 Fastest-Growing Skill Clusters Required for Permanent Full-Time Employment.
  • The Most-Searched-For Brands in Higher Education, from Google.
  • Identify In-Demand Programs by Location (or Modality) to Counteract the Overall Decline in Prospective Students for Higher Education.
  • The Demand for Post-Master’s Certificates in Higher Education Jumped 65%.
  • Only 3 of the Highest-Demand Occupations Fall Outside of Healthcare and IT.
  • Growing Student Interest in Online Higher Education Programs Is Translating to More Applications.
  • Need a Job? Consider these 5 Cities with the Highest Volume of New Job Postings.
  • Marketing Channels: Branded Inquiries in Higher Education Are Thriving.
  • Quarterly Results: Most Frequently, New Job Postings Specified These Hard Skills.
  • Applications for On-Campus Higher Education Programs Slipped 7%.
  • The Popularity of Online Programs Accelerates as 2016 Ends–a Repeat of 2015.
  • Accounting is the Fastest-Growing Certification in the United States
  • Through November 2016, Overall Student Demand for Higher Education Consistently Fell Below 2015 Levels.
  • Quarterly Conversion Rates in Higher Education since 2014.
  • The Top 10 Career Fields: Most Require Specialized Post-Secondary Education.
  • Surprise! A Hot Programming Language Tops the List of Skills with the Fastest-Growing Employer Demand.
  • Healthcare Is Over-Represented in the Top 10 Fastest Growing Occupations.
  • Most Frequently, Prospective Students Inquire about These Five Academic Programs in Higher Education.
  • Allied Health Continues to Dominate the Most Requested Certifications in Job Postings.
  • Year-Over-Year Demand for Online Programs Fell 4% Relative to an Unusually Strong October of 2015.
  • Although the Volume of Inquiries for On-Campus Programs Is Still Huge, the Trend Continues Downward.
  • Job Postings Requiring a Doctoral Degree Are on the Rise.
  • Student Demand for Higher Education Slipped 11% Year-over-Year in October.
  • Segmenting Critical Program Data by Campus Type Illuminates Different Stories for Different Segments.
  • Quarterly Results: Most of the Fastest-Growing Occupations Are in Healthcare.
  • Interest Continued to Shift Towards Online Academic Programs in September 2016.
  • We Analyzed Applications in Higher Education to Uncover a Longer Inquiry-to-Application Timeline for Prospective Students.
  • Sheesh! The Negative Trend for On-Campus Programs is Continuing.
  • Position Your Graduates to Obtain the Certifications Employers Demand.
  • New Job Postings in Atlanta Lead the Big-Five Cities in Higher Education Demand by Jumping 38% in 2016.
  • The Top 10 Most Requested Hard Skills by Employers Across the United States.
  • Overall Student Demand for Higher Education has Dipped an Average of 8% Year-Over-Year in 2016.
  • Making the Tough Program Cuts Using Gray's Program Portfolio Strategy Consulting
  • Student Inquiries for On-Ground Higher Education Sink 17%.
  • Social Media is Still Skyrocketing: Up 358%, Which Makes it the Fastest-Growing Channel for Higher Education Programs.
  • In IPEDS Reports on Higher Education, Online Programs Continue Rapid Growth.
  • Demand for Online Programs Resumes its Growth: Vaulting 15% in August.
  • Did You Know? Federal Crosswalks Overlook Hundreds of Careers for History Majors.
  • Year-Over-Year Changes in New Job Postings Identifies Emerging Career Fields.
  • Employment Trends by Location Reveal In-Demand Majors for Higher Education.
  • Philadelphia is the Healthiest Big City for Higher Education.
  • Program Portfolio Strategy:  A Client's Perspective
  • More People Complete Higher Education Programs than Ever Before, with Public Institutions Leading the Growth.
  • Demand Stabilizes: For the First Time in 2016, Demand for Higher Education is Flat Year-Over-Year.
  • Student Interest in Lower-Level Degrees and On-Campus Programs Continues to Wane.
  • Real-Time Job Postings Help to Identify 15 In-Demand Occupations Employers Need.
  • Among the Top 5 Metropolitan Areas for Higher Education, Los Angeles Has Seen the Worst Back-to-Back Declines in Student Demand.
  • Inquiries Generated Directly by Higher Education Institutions (Not Third Parties) Are Growing Significantly.
  • Since July 2015, the Number of Students Considering On-Campus Academic Programs Has Dropped More than 25%.
  • Student Demand for Online Higher Education Programs Surges 16%!
  • Unsophisticated Matching of Graduates to Potential Jobs Can Paint the Wrong Picture, Particularly for Liberal Arts.
  • Entering the Second Half of 2016, Overall Student Demand for Higher Education Continues to Falter.
  • In Most Channels, Branded Inquiries For Higher Education Grew Faster than Paid Inquiries.
  • The 5 Fast-Growing Programs Ranged From the Boardroom to the Open Road.
  • Healthcare Occupations Saw Significant Growth in Employer Demand: What Other Fields Are Healthy?
  • ITT Tech Collapse:  What It Means for Community and Career Colleges
  • After a Sharp Decline in May, the Average Price for an External Inquiry Increased to $45.
  • Inquiry Volumes in Higher Education Were Chilly to Begin Summer in Four of The Big 5 Cities.
  • Aligning Jobs and Grads:  Fixing Flaws in the Department of Education’s Approach
  • External Inquiry Volumes Are Falling to All-Time Lows.
  • Only One of the Five Largest Higher Education Programs Had an Inquiry Volume Spike in June.
  • In June, Online Inquiries Dropped at a Faster Pace Than the Year Overall.
  • Program Scorecard: A One-Page Summary of the Market for Your Program.
  • Almost Half of the 10 Most In-Demand Occupations Were Computer-Related.
  • First Six Months in 2016, Inquiries for Higher Education Fell Below 2015 Volumes.
  • Gray Helps a Local State University Better Serve its Community's Needs.
  • Applications for Higher Education Declined Slightly in February.
  • Demand Is Rising for Advanced Degrees.
  • After Months of Decline, Branded Inquiries for Higher Education Grew 4% in May.
  • Demand for Higher Education Declined in 4 of The Big 5 Cities.
  • Applications Submitted for Online Programs Dropped 9% Year-over-Year.
  • Student Demand for On-Campus Programs in Higher Education Has Not Risen Since November of 2015.
  • Gray’s Program Scorecards: Assess the Viability of a Program at Any Location, Including Recent Job Postings.
  • Employer Requested Skills Vary Widely by Region.
  • The Top 20 Academic Programs in Philadelphia.
  • The Top 5 In-Demand Majors in Higher Education.
  • Gauge Your Overall Marketing Performance with Market Research [Chart].
  • Internal Inquiry Volumes Beating 2014 Levels but Lagging 2015 for the Second Consecutive Month.
  • Quarterly Trends in Higher Education Marketing Channels.
  • The Number of Students Requesting Online Programs in Higher Education Continues to Lag 2015.
  • Only Two Occupations Eclipsed 1 Million Job Postings in the Past 12 Months.
  • Student Demand for On-Campus Academic Programs Down 10% vs. April 2015.
  • Police Science Is Making a Comeback on the List of Largest Programs in Higher Education.
  • The Top 10 Occupations for Employer Demand Growth.
  • Overall Student Demand for Higher Education Continues to Slip in 2016.
  • Prices Stabilize for Pay-per-Lead Inquiries.
  • In Higher Education, Inquiry Conversion Rates Remain Volatile.
  • Student Demand in the Biggest Cities Falls over 10% in March.
  • Still Tumbling: Paid Inquiries for Higher Education Fall 11%.
  • After Steep Drops, March Inquiries for Online Academic Programs Fell Only 5%.
  • Inquiry Conversions for On-Campus Education Decline for 12 Straight Months.
  • Growth Opportunities in Higher Education: A New Report from Learning House
  • Interest in Graduate Programs is Booming!
  • Q1 2016 Student Inquiries for Higher Education Finished 9% Below 2015.
  • Inquiry Conversions for Higher Education Hold Up Across the Board.
  • Student Demand for Online Education Reverses Course in 2016.
  • Five Fastest-Growing Cities in Higher Education Rise over 10%.
  • [Chart] Three Newbies Join the Fast 5 Programs in Higher Education.
  • Branded Social Media Channels are Thriving—Even More than You Might Expect.
  • Growth! 5% Uptick in Branded Inquiries (Internal) for Higher Education Academic Programs.
  • Need to Custom Rank Markets and Programs? Try Gray’s Program Evaluation System.
  • [Chart] Market Research Reveals a Decline in All Five of the Largest US Markets.
  • [Chart] Price per Inquiry for Higher Education Hits a Historic High in February.
  • [Chart] Back-to-Back 7% Declines in Student Demand for Higher Education.
  • Conversion Rates for Inquiries in Higher Education Are on the Rise.
  • Demand Drops 14% in January for On-Campus Higher Education Programs.
  • Growth! Demand for Graduate Degrees Continues Double-Digit Growth.
  • Nearly 50% Year-Over-Year Growth in Applications for Online Programs.
  • In January, Demand for Online Programs in Higher Education Stopped Growing.
  • Five Healthy Markets for Health Information Administration.
  • Growth! Student Demand for Health Information Administration Almost Doubled.
  • Demand Downer: 7% Decline in Student Demand for All Academic Programs and Award Levels.
  • For all of 2015, Branded Student Inquiries for Higher Education are Up 7%.
  • For the Second Consecutive Year, the Average Price for a Pay-Per-Lead Inquiry in Higher Education is on the Rise.
  • Considering Student Demand, Job Opportunities, and Competition, California Has Half of the Best Metros for Medical Insurance Coding Training Programs.
  • Among All Large Programs, Medical Insurance Coding Realized the Largest Year-Over-Year Inquiry Growth in December of 2015.
  • Online Academic Programs in Higher Education Carry Tremendous Momentum Heading into 2016.
  • The Top 5 Cities in Higher Education for Inquiries Since January 2012.
  • Out of 1,000+ Academic Programs, Our Research Reveals the Top 10 Programs for Higher Education in Seattle.
  • Seattle Remains Atop the Fast 5 Cities in Back-to-Back Months for Student Inquiries in Higher Education.
  • Student Demand for On-Campus Programs Was Down Almost 10% Year-Over-Year in 2015.
  • Despite a Healthy 4th Quarter, Student Demand for Higher Education in All of 2015 Settled 2.9% behind 2014.
  • Program Evaluation System (PES): Frequently Asked Questions
  • Looking for Growth?  Branded Inquiry Channels Continue to Grow in Higher Education.
  • What’s Hot Right Now in Higher Education? Student Demand Is Growing Fast for These Five Academic Programs.
  • Climbing Slowly Since February, Conversion Rates for Student Inquiries Are Now Exceeding Average 2014 Rates.
  • The Top 10 Markets for Medical Assisting Education: Student Demand, Competition, and Job Opportunities.
  • Student Inquiries for Online Programs Are Far Ahead of 2014 Levels This Quarter.
  • With Only December Left, Student Demand for On-Campus Higher Education Programs Is 11% Behind 2014.
  • Houston Replaces Atlanta in the Top 5 Cities with the Most Student Inquiries.
  • Year-Over-Year Growth in Applications for Online Programs in Higher Education Is Likely for the Remainder of 2015.
  • For the Third Consecutive Month, Student Demand for Higher Education Exceeds 2014 Levels.
  • Conversions of Inquiries for Online programs are Increasing.
  • Branded Inquiries for Higher Education up 29% in October 2015.
  • 46% Increase in Inquiries for On-Line Higher Education Programs.
  • Applications for Higher Education are Primed to Finish Strong in 2015.
  • Student Demand for 5 Higher Education Programs has More Than Doubled.
  • Nursing Report:  The Balance of Supply and Demand for Nurses with an Associate's Degree.
  • Students Applying to On-Ground Programs Tumbled 38% Year-Over-Year in July.
  • It’s up!  Student Demand for Higher Education rises 14% in October of 2015.
  • Selecting Your Program Portfolio: a 360° View
  • The List of the 5 Fastest-Growing Cities Remains Volatile, 3 Cities are Newcomers in September of 2015.
  • Inquiry-to-Application Rates are Reversing Their Negative Trend.
  • Social Media and Internal Student Channels Are the Fast-Growing Sources of Inquiries for Higher Education.
  • In 2015, Student Inquiries for On-Ground Programs Have Yet to Surpass 2014 Levels.
  • Wow! 20% Growth in Student Demand for On-Line Programs in Higher Education.
  • Of the 800+ Programs with Certificate and Associate Degrees, HVAC Tech and Electrician Were two of the 10 Most Attractive Programs in Higher Education.
  • Until September, We Had Not Witnessed Positive Year-Over-Year Growth of Student Demand for Higher Education in 2015.
  • Nursing Report:  The Market for Undergraduate Nursing Education
  • Conversions of July and August Student Inquiries Are Ahead of the Average Pace, for the First Time This Year.
  • Among Large Cities, Only Chicago Had Positive Growth in Student Demand for Higher Education.
  • In Contrast to Externally-Sourced Student Inquiries, Internal Inquiries Are Growing.
  • The Sheer Number of Applications for On-Campus Programs in Higher Education is Plummeting.
  • The Spike of Conversions for On-Line Educational Programs Seen in 2014 Has Not Been Replicated This Year.
  • Prospective Student Interest in Graduate Programs Is Flourishing in Higher Education Institutions.
  • The Five Metro Areas with the Fastest-Growing Student Demand Each Generated at Least 20% More Interest in August of 2015.
  • Our Research Indicates a 5% Drop in Student Demand for On-Line Education.
  • Budgeting for the Launch of a New Educational Program? Learn the Average Cost of a Qualified Student Inquiry.
  • After a Brutal Decline, Student Demand for Higher Education May Be Stabilizing.
  • Pricing Strategy: Effects of Pricing on Student Demand
  • In 2015, Conversions of Inquiries Received Directly by Higher Education Institutions for Campus-Based Programs Are Way Down.
  • Inquiries for On-Line Higher Education Programs Fell in July–Even After Excluding Paid Inquiries (PPI).
  • Interest in On-Campus Higher Education Is Waning among Prospective Students.
  • 2014 Inquiry-to-Application Conversion Rates for Higher Education Averaged 8.2% for Internal Sources vs. 3.5% All Sources.
  • Registered Nursing Had the Most Growth of Any Big Programs.
  • A Tremendous First Quarter for Conversions of Internal Inquiries for On-Line Higher Education Programs.
  • The Fastest Growing Cities for Internal Inquiries for Higher Education Are All New to the List.
  • For Select Institutions, Student Demand for Higher Education is Abundant.
  • Inquiries Received Directly by Higher Education Institutions Dropped Sharply.
  • Inquiries for Higher Education are Trailing Year-Ago Levels.
  • Trends in Higher Education: August Webinar Video
  • Conversions of Internal Student Inquiries for Higher Education Fall Sharply.
  • Conversion of Student Inquiries for Higher Education Decline in 2015.
  • Cost per Inquiry Inched Down in June.
  • On-Line Conversions are Tumbling.
  • Only One of the Five Largest Educational Programs Grew in June.
  • In June 2015, Student Demand for Three Educational Programs Doubled.
  • Student Demand for Higher Education up 20% or more in Five Cities.
  • Student Demand for On-Line Higher-Education Programs Grew in June 2015.
  • Inquiry Volumes are Relatively Healthy Compared to Q1 2014.
  • Inquiry-to-Application Rates for Recent Months are Slightly Below the 2014 Standard.
  • Los Angeles and Chicago Experienced the Most Dramatic Declines in Inquiry Volumes.
  • The Year-over-Year Average PPL (Pay-per-Lead) Price Gap Widens in May.
  • Demand for On-Ground Programs Is Continuing to Lose Ground.
  • Student Demand for Graduate Degrees is Growing Fastest.
  • In Retrospect, 2014 Was an Exceptional Year for Conversions of External Inquiries.
  • Some Institutions (Strugglers) Continue to Be Hit Harder than Others (Sustainers).
  • The Positive Year-over-Year Growth for On-Line Programs Starts and Ends in April.
  • Interest in Registered Nursing and Police Science are Trending in Opposite Directions.
  • Student Demand across All Educational Programs and Award Levels was down 13% in May.
  • Health Information Tops the List of the Fastest-Growing Educational Programs.
  • Cities in the Midwestern United States Anchor the List of Fastest-Growers.
  • Conversions for On-Line Programs are Down…Again.
  • Top Growth Programs in Higher Education
  • Student Demand for On-Campus Educational Programs Dips 12%.
  • Student Demand is Down in All Five of the Largest Markets.
  • Does April Mark the Revival of On-Line Program Growth?
  • January Conversions Finish a Hefty 26% Behind 2014.
  • Yes! National Inquiry Volumes Inch Closer to Year-Ago-Levels.
  • Medical Assisting: Opportunities and Requirements for Growth
  • Medical Assisting: Opportunities and Requirements for Growth
  • Medical Assisting: Opportunities and Requirements for Growth
  • Conversions of Internal Inquiries Had a Promising Start in Q1 of 2015.
  • Inquiry Trends Favor Higher-Level Degrees: Q1 2015 versus Q1 2014.
  • Medical Assisting: Opportunities and Requirements for Growth
  • Double-Digit Drop in Conversions of Inquiries for Higher Education.
  • Despite a 15% Decline in March, First Quarter On-Ground Inquiry Volumes Trail 2014 by Just 8%.
  • 2014 Conversions for On-Line Programs Crumble: 20% Behind Year-Ago Levels.
  • Medical Assisting: Opportunities and Requirements for Growth
  • Internal Inquiries Race Up 18%; PPI Volumes Fall: Q1 2015 versus Q1 2014.
  • Once Again, Three Brand New Cities Step Into the List of Fastest-Growers.
  • On-Line Inquiry Volumes Weaken by 11% in Q1 of 2015.
  • Inquiry Trends Vary Widely by State. South Central States, Florida and Massachusetts Lead the Pack.
  • The Slowing Slowdown Continues: March Inquiry Volumes Slip Only 5%.
  • Health Care Administration is the Only Large Program with Growing Demand.
  • Big Cities had Big Drops in Inquiries.
  • Three California Cities Dropped Out of Fastest-Growing Cities.
  • Below Average Inquiry-to-Application Rate in February.
  • The Slowing Slowdown: Student Demand for On-Ground is Flat in February.
  • Conversions for On-Line Programs are in Free-Fall.
  • Higher Education Strategy: How Do We Get Better?
  • The Slowing Slowdown: Inquiries Only Fell 9% in February.
  • Higher Education Strategy: Where Do We Make Our Money?
  • Higher Education Strategy: What Organization Structure, Systems, and Measurements Should We Use?
  • In January, Inquiries for Criminal Justice/Police Science Dropped 76%.
  • Higher Education Strategy: What Do We Do Ourselves, and What Do We Outsource?
  • Conversions of Student Inquiries Are Declining.
  • Demand for On-Ground Programs Dropped 7%.
  • Higher Education Strategy: How Do We Protect Our Institution from the Competition?
  • In 2014, 20% of Tracts Represented 50% of Total Student Inquiries.
  • The Five Fastest-Growing Programs Each Jumped at Least 50%.
  • Higher Education Strategy: How Do We Fund Operations, Improvement, and Growth?
  • Inquiries for On-Line Programs Dropped 17%.
  • January Student Inquiries Dropped 11%.
  • Higher Education Strategy: What and How Do We Teach?
  • Higher Education Strategy: What Limitations on Future Choices Will We Accept?
  • Prices Fall for Pay-per-Lead Inquiries.
  • Demand Drops for On-Line Programs.
  • Higher Education Strategy: What Unique Offer Will Attract and Retain Our Customers?
  • “Flight to Quality” Drives Rising Conversion Rates.
  • 2014 On-Ground Inquiry Volumes Matched 2013 Levels.
  • Higher Education Strategy: Who Do We Choose to Serve?
  • What is the Fastest-Growing Program for the Fourth Consecutive Month? Welding Tech.
  • Conversions Fizzle for Paid Inquiries.
  • Trends in Student Demand.
  • Finally! National Inquiry Volumes Rise in December.
  • Average Price for Pay-Per-Lead Inquiries Stabilizes Between $44 - $47.
  • Student Demand for On-Ground Programs Drops 22% Year-Over-Year in November.
  • Despite 0% Growth, Health Care Administration Leads the 5 Largest Programs.
  • Struggling Schools Are Driving Down Industry Inquiry Volumes.
  • Game and Interactive Media Design Wins a Spot in the Five Fastest-Growing Programs.
  • On-Line Inquiry Volumes Fall to Record Lows.
  • Gray's Most Popular Higher-Education White Papers in 2014.
  • Inquiry Volume Shifts to Higher Quality.
  • The Fastest Growing City in November 2014? San Diego.
  • Overall Student Demand 11% Behind 2013 Through November of 2014 Despite 34% Drop in November.
  • External (Pay-Per-Lead) Inquiry Conversions Maintain Steady Decline Since Peak in January 2014.
  • October Student Inquiries Highest on West Coast: Add Fresno, California to Top 5 Fastest Growing Cities.
  • Fastest Growing Programs in Higher Education: Medical Records Admin Replaces Criminal Justice in October of 2014.
  • Student Inquiry Trends for All Programs and Award Levels: Down 5% in July, 10% in August, 22% in September, and 32% in October.
  • Increased Demand for Credentialed Medical Assistants.
  • Conversions of Student Inquiries for On-Campus Programs: Above 2013 Levels for Seven of First Nine Months of 2014.
  • Pay-Per-Lead Inquiries Drop 20%.
  • Student Inquiries for On-Line Programs Show Significant Declines.
  • Fastest-Growing Programs for Student Inquiries in September 2014: Trade (Welding and Electrical Tech) and Selected Computer-Related Programs Lead the Way.
  • Inquiry to Application Conversion Rates Are Rising.
  • Prices for Pay-Per-Lead Student Inquiries: New Plateau after Big Jump in June.
  • Conversion Rates by Inquiry Source: External Student Inquiries Show 20% Improvement for First Half of 2014.
  • Inquiries in Jacksonville, FL Rise 96%.
  • Average Cost Per Conversion Declines 5% - 8% through May. Cost Likely to Rise in August and September.
  • Student Inquiries for On-Campus Programs: 2014 Inquiries Exceeded 2013 through June but Down 11% in September.
  • Student Demand in New York and LA Rises, but Drops in Other Large Cities.
  • Student Demand Trend for Largest Programs: Medical Assisting Is Healthiest Big Program, while a Criminal Justice Specialty Is Weakest.
  • Student Demand Down 22% in September 2014 vs. 2013; Education Inquiries Had Been Flat for First Six Months of 2014.
  • Student Inquiry Conversions: July Matches 2013, August and September May Fall Short.
  • Demand for On-Ground Programs Held Its Own in September: Webinar Today (10/17)
  • Inquiry to Application: Conversion Rates
  • Education Industry August Inquiry Demand
  • Fastest-Growing Cities of the Top 75 for On-Line Programs.
  • Top 5 Fastest-Growing On-Line Programs in July
  • Largest On-Line Programs: July Growth.
  • On-line Average Cost-Per-Conversion
  • On-Line Conversion Volumes Mixed.
  • On-line Conversion Rates Improving.
  • On-Line Average Price-Per-Inquiry.
  • On-line Programs Continue to Lose.
  • Cost-Per-Conversion
  • Price-Per-Inquiry Rises.
  • Medical Assisting Report: Now Available!
  • Conversion Volumes Improve.
  • Conversion Rates Strengthen.
  • Internal Inquiries Gain.
  • Industry Inquiries Through July 2014.
  • Distance Adjusted Demand Index (DADI) Map of Chicago
  • Campus Assessment: Student Demand Map
  • Largest Cities: June Growth
  • Fastest Growing Cities in June 2014
  • Fastest-Growing Programs in June.
  • Largest Program Growth Through June 2014
  • On-Ground Price Per Application Through June 2014
  • On-Ground Average Price-Per-Inquiry Holds Steady.
  • On-Ground Program Application Rates Appear Stronger in Q1 2014.
  • On-Ground Programs Show Strength.
  • On-Line Application Costs Are Improving.
  • On-Line Inquiry Prices Rise.
  • On-Line Inquiry to Application: Conversion Rates Through June 2014.
  • On-Line Inquiries Through June 2014.
  • Average Cost-Per-Application Through June 2014.
  • Price Per Inquiry Trend Through June 2014.
  • Conversion Rates Through June 2014.
  • Education Industry Inquiries through June 2014.
  • Average Price-Per-Inquiry: Online Programs.
  • Average Price-Per-Inquiry.
  • April: Largest Programs Growth.
  • Fastest-Growing Programs in April.
  • Growth in the Largest Cities.
  • Fastest Growing Cities.
  • Internal Inquiries are showing strength in early 2014.
  • The early months of 2014 suggest an accelerating decline in external Inquiries.
  • Inquiries for on-ground programs continue to show strength.
  • Inquiries for on-line programs continue to lose share in a soft market.
  • Inquiries for the first four months of 2014 have declined 6.6% year-over-year (YoY).
  • Largest Programs - March Growth.
  • Fastest-Growing Programs in March.
  • Largest Cities: March Growth.
  • Fastest-Growing Cities in March.
  • Average Cost-Per-Application.
  • Inquiry to Application: Conversion Rates.
  • March 2014 - Average Price-Per-Inquiry.
  • Inquiries for On-Ground Programs.
  • March 2014 On-Line Inquiries.
  • March 2014 Education Industry Inquiry Growth.
  • Miami - Max Distance Adjusted Demand Index (Max DADI).
  • Miami: Visualizing Opportunity.
  • Miami: Average Price-Per-Inquiry.
  • Miami: Business Program Application Rates.
  • Miami Business Program Inquiries.
  • Largest Programs - February Growth.
  • February's Fastest-Growing Cities.
  • Industry Inquiries in the Top Five Markets.
  • The Fastest Growing Programs - February 2014.
  • Application Costs Continue to Decline.
  • Education Industry Application Rates.
  • Average Price-Per-Inquiry - February 2014.
  • Inquiries for On-Ground Programs.
  • On-line Inquiry Share.
  • Education Industry Inquiry Growth.
  • Miami: Top 5 Educator CIP Share.
  • Total Inquiries for Teacher Programs: Miami.
  • February Educator Program Inquiries: Top 25 Markets.
  • Interest in Teacher programs appears to be declining.
  • GrayReports' Fastest-Growing Cities in January.
  • Inquiry Data Reveals Higher Conversion Rates.
  • Inquiries Become More Costly in January.
  • GrayReports January 2014 National Inquiries by Month.
  • GrayReports: January 2014 National Student Inquiry Trends.