Academic Program and Portfolio Strategy
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Market Analysis Program (MAP)
Program Economics Project (PEP)
Campus Location Selection
Offer Design and Price Optimization
Gray Demand Trend Blog
About Gray Associates
The Gray Difference
Demand Trends Blog
Escaping the Academic Equality Quagmire
Expect the Unexpected
Revolution in AR
5 Destructive Myths about Innovation
How to Boost Student Engagement—Even Online
Introducing GrayData: Espresso
Money Problems? Look to Your Academic Portfolios.
How to Dislodge Course and Program Proliferation
Data in a Time of Quarantine
Cutting Academic Cost: If You Must, Here's How
Achieving Curricular Efficiency
Coronavirus: Winners, Victims, and Opportunities
Technology and Covid 19: A Mother's Perspective
We Are All Coronavirus Fighters Now
Shifting to Online Teaching? How to Keep Your Sanity and Create a Great Course
Emerging Programs Blog Series: Esports
Emerging Programs Blog Series: Cannabis
Emerging Programs Blog Series: Unmanned Autonomous Vehicles
Emerging Programs Blog Series: Human Microbiome
Emerging Programs Blog Series: Quantum Computing
Provenance of program economics models
The Emerging Program Pool: What You Need to Know Before Jumping In
Changing the Conversation
Blog 3: Balancing Mission and Margin in University Resource Management
Blog 2: Why Course-Based Economic Models are Game Changers!
Blog 1: Reshaping Universities through Better Resource Management
International Data: Where to find it and how to make it work for your institution.
Mental Health: A Program Review
Philosophy: A Program Review
Biomedical Sciences: A Program Review
GrayReports March Webcast Highlights
What’s Up? 10 months in a row for online program inquiries increases.
What’s Up? Search Volume for 14 of 75 Brands Grew Over 10% in December.
What’s Up? Mental Health Counseling Programs Are Attractive for the Boston Market.
What’s Up? Grand Rapids, Michigan Ranks as the Top Market for Mental Health Counselor Opportunities.
What’s Up? Mental Health Counseling Programs Receive High Scores.
What’s Up? NOT Google Searches for Education and Teaching Programs, which dropped over 10% in December.
What’s Up? Google Searches for Higher Education Programs Rose 8% in December.
What’s Up? Inquiries for Higher Education Programs Continue to Rise in Delaware and the Midwest. [Chart]
What’s Up? Inquiries for Two Health Programs Grew Over 100% in December. [Chart]
Demand for Higher Education Rises: Gray Associates
What’s Up? Inquiries for Criminal Justice Programs Rise 26% in December. [Chart]
What’s Up? Not Demand for On-Campus Programs. [Chart]
What’s Up? Inquiries for Online Programs Rise 9%. [Chart]
What’s Up? Student Inquiries Rise 9% Year-Over-Year. [Chart]
Sudden Drop in Conversion Rates for Student Inquiries. [Chart]
Gray Associates Reports 10 Percent Inquiry Jump for October, Fastest Since Tracking Began
Student Demand Increased for Four of the Five Largest Programs in Higher Education.
September Higher Ed Inquiries Rose 2 Percent, Reports Gray Associates
The Number of Students Interested in Online Programs Continues to Grow.
Interest in Higher Education Inquiry Volumes Increased 2% in September.
Balancing ‘Mission and Money’: Using Program Margins to Fund the Mission
Demand for Online Programs Continues to Soar.
[Interactive Map] Midwestern State Leads the Growth in Online Education.
For This Market, RN Scores Better Than 98% of All Higher Education Programs.
Promising Growth in the Demand for Higher Education Programs.
Is Student Interest in Higher Education Growing in the Largest US Cities?
[Map] Student Interest in Online Higher Education is Growing Fastest in the Midwest.
Interest in Higher-Level Degrees Among Prospective Students is Growing.
Declining Enrollment? Two Large Programs to Consider.
Four Straight Months of Growth in Demand for Higher Education.
Higher Ed Inquiry Volume Improves in Five Largest Cities
Inquiry-to-Application Rates Are Down in 2018.
Inquiries for Online Higher Education Programs Are Rising Fast in a Down Market.
Student Demand Trends Vary Widely by Program and Location.
Google Searches for Higher Education Programs Continue to Decline
This Downward Trend for On-Campus Programs Is Accelerating.
Student Demand for Three Programs Doubled in June.
A Case Study: Using Data to Guide Program Decisions
June Saw an Uptick in Prospective Student Searches for Vocationally Oriented Programs.
Student Inquiries Have Risen for Three Straight Months.
Average Pay-Per-Inquiry Could Eclipse $50; The Highest Price Since 2016.
Gray Associates to Launch Program Economics at National Association of College and Business Officers (NACUBO) Annual Meeting
Google Searches Fall While Inquiries Rise, Muddling Higher Education Demand Outlook, Gray Associates Reports
Multi-Dimensional Analyses for Academic Programs Across the United States.
Search Volumes for the Top 200 Academic Programs are Down in 2018.
A 4% Jump in Demand for Higher Education Programs.
Soft Skills Get a Graduate's Foot in the Door
Arizona Imports More Online Students Than Any Other State.
Where Should You Offer Your Online Programs?
Student Interest in These Eight Academic Programs Is Declining – Fast!
Student Demand For the Largest Higher Education Programs Ranges From +21% to -10%.
The Top 5 States for Online Students Per Capita.
Student Demand for Higher Education Finally Grew!
What 5 Higher Education Programs Have the Fastest Growth in Student Demand?
In Large US Cities, Student Demand for Higher Education Continues to Decline.
Gray’s Market Assessment Program Identified 20 Attractive Markets for Electrical Engineering.
In 2017, Demand for On-Ground Programs Fell 15% and Continues to Fall in 2018.
Gray Tracks Google Search Volumes for Over 200 Programs by County.
In 2017, Student Demand for Online Programs Grew 5%.
Is Demand for Higher Education Programs Resuming Its Decline?
Reinvesting in the Right Online Academic Programs
Institutions Must Invest in Excellence to Sustain Enrollment in Face of Weak Student Demand, Gray Associates Reports
WASC ARC 2018 Conference, April 25 - 27: Bob Atkins to Speak on Program Assessment Best Practices
Market Scorecard: A Summary of Critical Data on Market Attractiveness.
In 2018, the Demand for On-Campus Majors Has Fallen 14%.
Healthcare Administration Is Growing Fast.
Improve Marketing Results: Identify the Best Markets for Your Online Programs.
Demand for Online Higher Education Programs Continues to Rise.
Gray Associates’ Market Analysis Program Identifies ‘Pockets of Opportunity’ for Enrollment Marketing
Demand for Higher Education Programs Is on the Upswing!
January Inquiry Volumes Fell 11% YoY for On-Campus Programs.
The Demand for Online Programs Got Off to a Strong Start in 2018.
One-Page Program Profiles Help Leaders Make Program Decisions.
3 Hot Tech Programs in Higher Education.
A Growth Story: Western Governors University
The 5 Largest Cities for Higher Education Programs All Declined.
Employers Have Extensive Requirements for Cybersecurity Graduates.
Student Demand Increases 3%, the First Increase Since 2012.
Gray Associates CEO Robert Atkins to Speak on Data-Driven Program Portfolio Assessment in Higher Education at American Council on Education’s 100th Annual Meeting
Largest Academic Programs Generate Nearly Half of Completions, Gray Associates Analysis Shows
The 5 Fastest-Growing Higher Education Programs in 2017.
A Concerning Trend? Colleges are Graduating 50% More Women than Men.
Announcement: Employer Requirements by Academic Program
View Your Local Competition by Program and Award Level.
Inquiries for Online Programs Rose 4.8% for 2017, Signaling a ‘Shift in Interest,’ Gray Associates Reports
The Largest Higher Education Programs All Fell 17% or More in 2017.
2016 IPEDS: 45% of Programs Produce Just 7% of Completions.
10.1% Fall in Student Demand for 2017.
Online Degree Programs Are Popular.
Tools Graduates Need to Know for All 1,400 Academic Programs.
Higher Ed Inquiry Volume Continues to Fall While Conversion Rates Improve, Gray Associates Reports
Google Search Volumes for the Top 25 Keywords by Program.
Student Demand for Higher Education by Degree Level.
For High-Paying Employers - Business, Office Skills Matter as Much as Technical Abilities
Big Programs Are Losing Student Interest.
Use the Cost Per Inquiry or Click to Assess Competition.
The 20 Largest Majors in Higher Education by Field.
Overall Student Demand for Higher Education Is Trailing 2016 Levels.
The Big 5 Cities: Student Demand for Higher Education.
Use External Market Data to Best Serve Local Needs.
Demand for the 5 Programs Students Want Most.
Online Education is Thriving.
The Inquiry-to-Application Timeframe Has Been Extended.
Employer Requirements for All 1,400+ Academic Programs.
The Most Launched Programs in Higher Education.
Demand Slipped 3%: Which Segments Drove the Decline?
Get Wage Data to Evaluate Student Employment Outcomes.
2016 IPEDS: The Top 10 Fastest-Growing Programs.
Heightened Student Interest in Online Education Is Accelerating.
2017 Student Inquiries: The Top 5 Fastest-Growing Programs.
40 Metrics on the Market Potential for a Program.
Is Student Demand for Higher Education Finally Growing?
Liberal Arts Programs Lead Completions, Preliminary IPEDS Data Show
In the Five Largest US Cities, Student Demand Is Declining.
In the Last Two Years, August Demand for On-Campus Programs Slipped 37%.
Job Postings Help Size the Opportunity for Graduates of Any Program.
Demand for Bachelor’s Degrees Continues to Rise.
Despite a Small Decline, Online Programs in Higher Education are Hot!
Inquiry Volume Continues its Decline, But There Is Good News.
The Number, Density, and Saturation of Competition by Program and Location.
Inquiries for Students Interested in Higher Education Peak in August.
In Health Care Administration, New Entrants Must Face-Off against Massive Online Institutions, says Gray Associates' CEO, Robert Atkins
While Inquiries Are Down, Conversions Are Up – Considerably!
Google Searches for Higher-Education Programs Are Climbing.
The 20 Majors Students Want Most.
A Cure for Declining Enrollment: Launching the Right New Programs
A Few Big Programs are Still Growing.
Local Matters: Employer and Student Demand Trends for one Program and Market.
Health Care Management Cost per Click now exceeds $50.
Inquiry Volume for Online Programs Fell 11 Percent for July, Gray Associates Reports; Drop is First Since June 2016
Overall Student Demand for Academic Programs has Declined Since 2015.
National Brands are Hiring Operations Management Majors.
5 of the Largest 75 Programs that Shrank 53% or More.
In June, UCLA Led Branded Searches for Higher Education.
Higher Education Healthcare Programs have Fast-Growing Marketing Budgets.
Which of the Largest Higher Education Programs Declined 20%?
Operations Management: One of the Top Two Academic Programs for Employment, Gray Associates Analysis Shows
The Seismic Shift in Higher Education Continues – Online Program Demand is up 21%!
Where do Employers Need Operations Management Majors the Most?
The Top 10 Majors Employers Need.
Fewer Students Interested in Higher Education Through the 1st Half of 2017.
Higher Education Google Search Volume Up for 2017, Gray Associates Reports
21% Decline in Inquiry Conversions for On-Campus Programs.
Are Inquiries for On-Campus Programs in Higher Education Stabilizing?
The States with Fastest-Growing Google Searches for Public Relations Degrees.
2017 Marketing Spend for the Most-Competed-For Academic Programs.
So Far in 2017, Student Interest in Online Programs Is Escalating.
Waning Student Interest in 5 Academic Programs.
GrayReports: Demand for Online Programs Continues to Flourish
National Student Demand for Higher Education Slipped 3%.
A More Focused Strategic Plan: Program Portfolio Positioning for the Future
Which 5 US Cities Had the Most Student Inquiries for Higher Education Programs?
How Do Student Interests Vary by Age?
Job Postings Are Growing Fast for Medical Coders and Billers in Philadelphia.
Cloud Computing, Big Data Used to Help Colleges Evaluate Their Portfolio of Programs.
On-Ground Programs Continue Double-Digit Decline.
A Response to Declining Enrollment and Reduced State Support
Gray’s Google Data Highlights Program-Specific Marketing Costs and Competitiveness.
Learners Over 60: Unusually Interested in Christian Studies.
Inquiry Volumes Double for Four Programs.
Market Selection: The 10 Best States for a Computer Support Specialist Program.
Total Inquiries for Higher Education Programs Down 12% Through April.
Liberal Arts Majors Do Get Paid: A Lot!
Good News for Higher Education! Branded Inquiries Rise 8%.
2018 Budget Challenge: Interest in On-Ground Higher Education Falls 11%.
Traditional and Mature Applicants: What Academic Programs Do They Want?
5 Academic Programs with Collapsing Demand.
Liberal Arts Grads Do Get Jobs: 10 Occupations for History Majors by Age Group.
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