All Posts

  • Will Community Colleges Rally After COVID-19?
  • The State of Online Competition for Higher Education
  • In an Online World, Identifying Hidden Competitors is Critical
  • What is the University's Purpose?
  • Looking Ahead to 2021 and Beyond: What’s On Your Radar?
  • News From the North Pole
  • Escaping the Academic Equality Quagmire
  • Expect the Unexpected
  • Revolution in AR
  • 5 Destructive Myths about Innovation
  • How to Boost Student Engagement—Even Online
  • Introducing GrayData: Espresso
  • Money Problems? Look to Your Academic Portfolios.
  • How to Dislodge Course and Program Proliferation
  • Data in a Time of Quarantine
  • Cutting Academic Cost: If You Must, Here's How
  • Achieving Curricular Efficiency
  • Cinderella’s Loss
  • Coronavirus: Winners, Victims, and Opportunities
  • Technology and Covid 19: A Mother's Perspective
  • We Are All Coronavirus Fighters Now
  • Shifting to Online Teaching? How to Keep Your Sanity and Create a Great Course
  • Emerging Programs Blog Series: Esports
  • Emerging Programs Blog Series: Cannabis
  • Emerging Programs Blog Series: Unmanned Autonomous Vehicles
  • Emerging Programs Blog Series: Human Microbiome
  • Emerging Programs Blog Series: Quantum Computing
  • Provenance of program economics models
  • The Emerging Program Pool: What You Need to Know Before Jumping In
  • Changing the Conversation
  • Blog 3:  Balancing Mission and Margin in University Resource Management
  • Blog 2: Why Course-Based Economic Models are Game Changers!
  • Blog 1: Reshaping Universities through Better Resource Management
  • International Data: Where to find it and how to make it work for your institution.
  • Mental Health:  A Program Review
  • Philosophy:  A Program Review
  • Biomedical Sciences: A Program Review
  • GrayReports March Webcast Highlights
  • What’s Up?  10 months in a row for online program inquiries increases.
  • What’s Up?  Search Volume for 14 of 75 Brands Grew Over 10% in December.
  • What’s Up?  Mental Health Counseling Programs Are Attractive for the Boston Market.
  • What’s Up?  Grand Rapids, Michigan Ranks as the Top Market for Mental Health Counselor Opportunities.
  • What’s Up?  Mental Health Counseling Programs Receive High Scores.
  • What’s Up?  NOT Google Searches for Education and Teaching Programs, which dropped over 10% in December.
  • What’s Up?  Google Searches for Higher Education Programs Rose 8% in December.
  • What’s Up?  Inquiries for Higher Education Programs Continue to Rise in Delaware and the Midwest. [Chart]
  • What’s Up?  Inquiries for Two Health Programs Grew Over 100% in December. [Chart]
  • Demand for Higher Education Rises: Gray Associates
  • What’s Up?  Inquiries for Criminal Justice Programs Rise 26% in December. [Chart]
  • What’s Up?  Not Demand for On-Campus Programs. [Chart]
  • What’s Up?  Inquiries for Online Programs Rise 9%. [Chart]
  • What’s Up?  Student Inquiries Rise 9% Year-Over-Year. [Chart]
  • Sudden Drop in Conversion Rates for Student Inquiries. [Chart]
  • Gray Associates Reports 10 Percent Inquiry Jump for October, Fastest Since Tracking Began
  • Student Demand Increased for Four of the Five Largest Programs in Higher Education.
  • September Higher Ed Inquiries Rose 2 Percent, Reports Gray Associates
  • The Number of Students Interested in Online Programs Continues to Grow.
  • Interest in Higher Education Inquiry Volumes Increased 2% in September.
  • Balancing ‘Mission and Money’:  Using Program Margins to Fund the Mission
  • Demand for Online Programs Continues to Soar.
  • [Interactive Map] Midwestern State Leads the Growth in Online Education.
  • For This Market, RN Scores Better Than 98% of All Higher Education Programs.
  • Promising Growth in the Demand for Higher Education Programs.
  • Is Student Interest in Higher Education Growing in the Largest US Cities?
  • [Map] Student Interest in Online Higher Education is Growing Fastest in the Midwest.
  • Interest in Higher-Level Degrees Among Prospective Students is Growing.
  • Declining Enrollment? Two Large Programs to Consider.
  • Four Straight Months of Growth in Demand for Higher Education.
  • Higher Ed Inquiry Volume Improves in Five Largest Cities
  • Inquiry-to-Application Rates Are Down in 2018.
  • Inquiries for Online Higher Education Programs Are Rising Fast in a Down Market.
  • Student Demand Trends Vary Widely by Program and Location.
  • Google Searches for Higher Education Programs Continue to Decline
  • This Downward Trend for On-Campus Programs Is Accelerating.
  • Student Demand for Three Programs Doubled in June.
  • A Case Study:  Using Data to Guide Program Decisions
  • June Saw an Uptick in Prospective Student Searches for Vocationally Oriented Programs.
  • Student Inquiries Have Risen for Three Straight Months.
  • Average Pay-Per-Inquiry Could Eclipse $50; The Highest Price Since 2016.
  • Gray Associates to Launch Program Economics at National Association of College and Business Officers (NACUBO) Annual Meeting
  • Google Searches Fall While Inquiries Rise, Muddling Higher Education Demand Outlook, Gray Associates Reports
  • Multi-Dimensional Analyses for Academic Programs Across the United States.
  • Search Volumes for the Top 200 Academic Programs are Down in 2018.
  • A 4% Jump in Demand for Higher Education Programs.
  • Soft Skills Get a Graduate's Foot in the Door
  • Arizona Imports More Online Students Than Any Other State.
  • Where Should You Offer Your Online Programs?
  • Student Interest in These Eight Academic Programs Is Declining – Fast!
  • Student Demand For the Largest Higher Education Programs Ranges From +21% to -10%.
  • The Top 5 States for Online Students Per Capita.
  • Student Demand for Higher Education Finally Grew!
  • What 5 Higher Education Programs Have the Fastest Growth in Student Demand?
  • In Large US Cities, Student Demand for Higher Education Continues to Decline.
  • Gray’s Market Assessment Program Identified 20 Attractive Markets for Electrical Engineering.
  • In 2017, Demand for On-Ground Programs Fell 15% and Continues to Fall in 2018.
  • Gray Tracks Google Search Volumes for Over 200 Programs by County.
  • In 2017, Student Demand for Online Programs Grew 5%.
  • Is Demand for Higher Education Programs Resuming Its Decline?
  • Reinvesting in the Right Online Academic Programs
  • Institutions Must Invest in Excellence to Sustain Enrollment in Face of Weak Student Demand, Gray Associates Reports
  • WASC ARC 2018 Conference, April 25 - 27:   Bob Atkins to Speak on Program Assessment Best Practices
  • Market Scorecard: A Summary of Critical Data on Market Attractiveness.
  • In 2018, the Demand for On-Campus Majors Has Fallen 14%.
  • Healthcare Administration Is Growing Fast.
  • Improve Marketing Results:  Identify the Best Markets for Your Online Programs.
  • Demand for Online Higher Education Programs Continues to Rise.
  • Gray Associates’ Market Analysis Program Identifies ‘Pockets of Opportunity’ for Enrollment Marketing
  • Demand for Higher Education Programs Is on the Upswing!
  • January Inquiry Volumes Fell 11% YoY for On-Campus Programs.
  • The Demand for Online Programs Got Off to a Strong Start in 2018.
  • One-Page Program Profiles Help Leaders Make Program Decisions.
  • 3 Hot Tech Programs in Higher Education.
  • A Growth Story: Western Governors University
  • The 5 Largest Cities for Higher Education Programs All Declined.
  • Employers Have Extensive Requirements for Cybersecurity Graduates.
  • Student Demand Increases 3%, the First Increase Since 2012.
  • Gray Associates CEO Robert Atkins to Speak on Data-Driven Program Portfolio Assessment in Higher Education at American Council on Education’s 100th Annual Meeting
  • Largest Academic Programs Generate Nearly Half of Completions, Gray Associates Analysis Shows
  • The 5 Fastest-Growing Higher Education Programs in 2017.
  • A Concerning Trend? Colleges are Graduating 50% More Women than Men.
  • Announcement:  Employer Requirements by Academic Program
  • View Your Local Competition by Program and Award Level.
  • Inquiries for Online Programs Rose 4.8% for 2017, Signaling a ‘Shift in Interest,’ Gray Associates Reports
  • The Largest Higher Education Programs All Fell 17% or More in 2017.
  • 2016 IPEDS: 45% of Programs Produce Just 7% of Completions.
  • 10.1% Fall in Student Demand for 2017.
  • Online Degree Programs Are Popular.
  • Tools Graduates Need to Know for All 1,400 Academic Programs.
  • Higher Ed Inquiry Volume Continues to Fall While Conversion Rates Improve, Gray Associates Reports
  • Google Search Volumes for the Top 25 Keywords by Program.
  • Student Demand for Higher Education by Degree Level.
  • For High-Paying Employers - Business, Office Skills Matter as Much as Technical Abilities
  • Big Programs Are Losing Student Interest.
  • Use the Cost Per Inquiry or Click to Assess Competition.
  • The 20 Largest Majors in Higher Education by Field.
  • Overall Student Demand for Higher Education Is Trailing 2016 Levels.
  • The Big 5 Cities: Student Demand for Higher Education.
  • Use External Market Data to Best Serve Local Needs.
  • Demand for the 5 Programs Students Want Most.
  • Online Education is Thriving.
  • The Inquiry-to-Application Timeframe Has Been Extended.
  • Employer Requirements for All 1,400+ Academic Programs.
  • The Most Launched Programs in Higher Education.
  • Demand Slipped 3%: Which Segments Drove the Decline?
  • Get Wage Data to Evaluate Student Employment Outcomes.
  • 2016 IPEDS: The Top 10 Fastest-Growing Programs.
  • Heightened Student Interest in Online Education Is Accelerating.
  • 2017 Student Inquiries: The Top 5 Fastest-Growing Programs.
  • 40 Metrics on the Market Potential for a Program.
  • Is Student Demand for Higher Education Finally Growing?
  • Liberal Arts Programs Lead Completions, Preliminary IPEDS Data Show
  • In the Five Largest US Cities, Student Demand Is Declining.
  • In the Last Two Years, August Demand for On-Campus Programs Slipped 37%.
  • Job Postings Help Size the Opportunity for Graduates of Any Program.
  • Demand for Bachelor’s Degrees Continues to Rise.
  • Despite a Small Decline, Online Programs in Higher Education are Hot!
  • Inquiry Volume Continues its Decline, But There Is Good News.
  • The Number, Density, and Saturation of Competition by Program and Location.
  • Inquiries for Students Interested in Higher Education Peak in August.
  • In Health Care Administration, New Entrants Must Face-Off against Massive Online Institutions, says Gray Associates' CEO, Robert Atkins
  • While Inquiries Are Down, Conversions Are Up – Considerably!
  • Google Searches for Higher-Education Programs Are Climbing.
  • The 20 Majors Students Want Most.
  • A Cure for Declining Enrollment: Launching the Right New Programs
  • A Few Big Programs are Still Growing.
  • Local Matters: Employer and Student Demand Trends for one Program and Market.
  • Health Care Management Cost per Click now exceeds $50.
  • Inquiry Volume for Online Programs Fell 11 Percent for July, Gray Associates Reports; Drop is First Since June 2016
  • Overall Student Demand for Academic Programs has Declined Since 2015.
  • National Brands are Hiring Operations Management Majors.
  • 5 of the Largest 75 Programs that Shrank 53% or More.
  • In June, UCLA Led Branded Searches for Higher Education.
  • Higher Education Healthcare Programs have Fast-Growing Marketing Budgets.
  • Which of the Largest Higher Education Programs Declined 20%?
  • Operations Management: One of the Top Two Academic Programs for Employment, Gray Associates Analysis Shows
  • The Seismic Shift in Higher Education Continues – Online Program Demand is up 21%!
  • Where do Employers Need Operations Management Majors the Most?
  • The Top 10 Majors Employers Need.
  • Fewer Students Interested in Higher Education Through the 1st Half of 2017.
  • Higher Education Google Search Volume Up for 2017, Gray Associates Reports
  • 21% Decline in Inquiry Conversions for On-Campus Programs.
  • Are Inquiries for On-Campus Programs in Higher Education Stabilizing?
  • The States with Fastest-Growing Google Searches for Public Relations Degrees.
  • 2017 Marketing Spend for the Most-Competed-For Academic Programs.
  • So Far in 2017, Student Interest in Online Programs Is Escalating.
  • Waning Student Interest in 5 Academic Programs.
  • GrayReports:  Demand for Online Programs Continues to Flourish
  • National Student Demand for Higher Education Slipped 3%.
  • A More Focused Strategic Plan: Program Portfolio Positioning for the Future
  • Which 5 US Cities Had the Most Student Inquiries for Higher Education Programs?
  • How Do Student Interests Vary by Age?
  • Job Postings Are Growing Fast for Medical Coders and Billers in Philadelphia.
  • Cloud Computing, Big Data Used to Help Colleges Evaluate Their Portfolio of Programs.
  • On-Ground Programs Continue Double-Digit Decline.
  • A Response to Declining Enrollment and Reduced State Support
  • Gray’s Google Data Highlights Program-Specific Marketing Costs and Competitiveness.
  • Learners Over 60: Unusually Interested in Christian Studies.
  • Inquiry Volumes Double for Four Programs.
  • Market Selection: The 10 Best States for a Computer Support Specialist Program.
  • Total Inquiries for Higher Education Programs Down 12% Through April.