Robert Gray Atkins

Recent Posts

Expect the Unexpected

Posted by Robert Gray Atkins on Oct 26, 2020 2:41:45 PM

Benchmarking Course Costs and Margins:

Gray Associates has begun developing benchmarks on revenue, direct instructional cost, and gross margin by academic program, course, and section. Our first cut at the data, for 100 to 400-level courses in small colleges had some surprising results. A word of caution, these are early results on a sample of schools. As the sample grows, the results may change.

Topics: Benchmarking


Introducing GrayData: Espresso

Posted by Robert Gray Atkins on Jul 9, 2020 3:18:03 PM

 

Short, strong, with the sweet aftertaste of a data-informed insight: that is GrayData: Espresso,GrayData Espresso Blogour new blog. It will focus on brief, bi-weekly, data-informed posts on trends in student demand and employer needs. Longer-form discussions of trends and insights will continue to be shared on our Gray Reports’ Monthly Webinar.

Topics: Employment Trends, Graydata, Demand Trends


Data in a Time of Quarantine

Posted by Robert Gray Atkins on Apr 22, 2020 10:07:50 AM

How To Gauge Shifts in Student Demand and Employment Caused by the Pandemic

Just as the novel coronavirus has disrupted our lives, it is changing the societal context for higher education. More specifically, the programs students want and whether they want to take them online or on-campus have undergone massive changes, as have job options for interns Close up of businesswoman holding graphs in handand graduates. Colleges need data on “what just happened” so they can correctly understand and respond to their new context.

Traditional data on higher education and employment won’t help much in the short term. IPEDS data on 2020 enrollment and completions will not be published until 2021 or 2022. The same is true for BLS data on employment by Standard Occupation Code.

Topics: Curricular Efficiency, Current Data, Student Demand, Data


Cutting Academic Cost: If You Must, Here's How

Posted by Robert Gray Atkins on Apr 14, 2020 11:32:01 AM

Cutting Academic Costs and Improving Curricular Efficiency
If You Must, Here’s How

COVID-19 will require deep cost cuts at many colleges, or they simply won’t survive. It is unpleasant, even disturbing work. But like all work, it can be done well or badly, quickly or slowly. Bad cuts unnecessarily damage the mission and people. Bad cuts drag on and undermine Screen Shot 2020-04-14 at 11.19.29 AMmorale and confidence in leadership. They are usually the result of short-sighted thinking, incomplete or erroneous information and data, bad information, and lack of courage. Good cuts use sound data and robust, fast processes to create a leaner, financially sustainable, mission-centered institution. Here’s how.

Topics: Program Margin, Curricular Efficiency, Course Costs


Coronavirus: Winners, Victims, and Opportunities

Posted by Robert Gray Atkins on Apr 2, 2020 10:00:00 AM

For better and worse, COVID 19 will be a watershed for online education. Tens of thousands of students and faculty are being force-marched from on-campus to online programs for the Opportunity sign isolated on white backgroundremainder of this academic year. This experience will affect their acceptance of online education for years to come.

This could be a boon for online education. Students may discover that online is fun, engaging, and convenient. Or hastily pulled-together online classes could permanently alienate students and harm their college progress, especially if they have limited technology or bandwidth–so it is likely to be harder on poor and rural students.

Topics: Online Programs, Coronavirus, Opportunities