What’s Up?  NOT Google Searches for Education and Teaching Programs, which dropped over 10% in December.

Posted by Jeff Chin on Feb 12, 2019 8:00:00 AM

Google searches fell over 10% for two education degrees and two science programs. Other fields where student demand fell in December included higher education programs in Advertising, Fashion-Merchandising, and Commercial Art.  We were surprised to see a drop in searches for Computer Programming degrees, which fell 21%. This is the only sign we have seen of falling interest in software programming education.

0 Comments Read/write comments

Topics: 2018, 2017, 2016, Higher Education, Google Search Volumes


What’s Up?  Google Searches for Higher Education Programs Rose 8% in December.

Posted by Jeff Chin on Feb 8, 2019 8:57:00 AM

2018 got off to a slow start for Google searches for higher education programs.  Search volume dropped from January through June, before a second-half turnaround.  Starting in July, Google searches for higher education programs rose every month, finishing strong with 8% growth in December.

0 Comments Read/write comments

Topics: 2018, 2017, 2016, Higher Education, Google Search Volumes


Demand for Higher Education Rises: Gray Associates

Posted by Ellis Simon on Feb 1, 2019 11:36:57 AM

December Inquiry Volume Rose 9% Year-Over-Year; 1.8% Higher for All of 2018

In December 2018, student demand for higher education programs rose sharply, according to Gray Associates, a higher education strategy consulting firm.  The firm reported inquiry volume rose nine percent from December 2017 while Google searches for specific programs increased eight percent.  Growth was particularly strong for online programs.  Gray is optimistic that rising interest will lead to enrollment growth in 2019.

0 Comments Read/write comments

Topics: Higher Education, Online Programs, Google Search Volumes


Sudden Drop in Conversion Rates for Student Inquiries. [Chart]

Posted by Jeff Chin on Jan 22, 2019 6:15:28 PM

Sudden Drop in Conversion Rates for Student Inquiries Nov18
0 Comments Read/write comments

Topics: 2018, Google Search Volumes, Job Postings, Conversions, Higher Education, Programs and Cities, Inquiry Volumes, Inquiry Source, On-Ground Programs


Search Volumes for the Top 200 Academic Programs are Down in 2018.

Posted by Bob Atkins on Jul 6, 2018 11:30:00 AM

Google Search Trends in Higher Education

0 Comments Read/write comments

Topics: Google Search Volumes


Student Interest in These Eight Academic Programs Is Declining – Fast!

Posted by Bob Atkins on Jun 17, 2018 4:00:00 PM

Slide10-1

0 Comments Read/write comments

Topics: Google Search Volumes


Gray Tracks Google Search Volumes for Over 200 Programs by County.

Posted by Bob Atkins on May 14, 2018 2:00:00 PM

Overall Google Search Volumes by Academic Program

0 Comments Read/write comments

Topics: Google Search Volumes


Google Search Volumes for the Top 25 Keywords by Program.

Posted by Bob Atkins on Jan 15, 2018 10:00:00 AM

Higher Education Program Search Volumes

0 Comments Read/write comments

Topics: Google Search Volumes


Google Searches for Higher-Education Programs Are Climbing.

Posted by Bob Atkins on Sep 19, 2017 4:40:00 PM

National Google Searches for Higher Education Programs

0 Comments Read/write comments

Topics: Google Search Volumes


A Few Big Programs are Still Growing.

Posted by Bob Atkins on Sep 14, 2017 8:00:00 AM

Year-over-Year Change in July Google Searches

0 Comments Read/write comments

Topics: Google Search Volumes