Google searches fell over 10% for two education degrees and two science programs. Other fields where student demand fell in December included higher education programs in Advertising, Fashion-Merchandising, and Commercial Art. We were surprised to see a drop in searches for Computer Programming degrees, which fell 21%. This is the only sign we have seen of falling interest in software programming education.
2018 got off to a slow start for Google searches for higher education programs. Search volume dropped from January through June, before a second-half turnaround. Starting in July, Google searches for higher education programs rose every month, finishing strong with 8% growth in December.
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Topics: Higher Education, 2016, Google Search Volumes, 2017, 2018
December Inquiry Volume Rose 9% Year-Over-Year; 1.8% Higher for All of 2018
In December 2018, student demand for higher education programs rose sharply, according to Gray Associates, a higher education strategy consulting firm. The firm reported inquiry volume rose nine percent from December 2017 while Google searches for specific programs increased eight percent. Growth was particularly strong for online programs. Gray is optimistic that rising interest will lead to enrollment growth in 2019.
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Topics: Higher Education, Online Programs, Google Search Volumes
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Topics: Inquiry Source, Higher Education, Conversions, On-Ground Programs, Inquiry Volumes, Programs and Cities, Job Postings, Google Search Volumes, 2018
