Tonight, the finals of the NCAA tournament were supposed to take place - the culmination of three weeks of March Madness. Most likely, the championship game would have featured two powerhouse schools like Duke and Kansas; most of the time, it does. But this tournament has never been defined by the championship game or the big-name schools. This tournament has always been about buzzer-beaters and Cinderella stories. Fans love to watch an upset, like the 13th seed upsetting the 4th seed or the 90th seeded school that sneaks into the sweet sixteen or the elite eight. This tournament has always been a chance for a small school to make a name for itself. Think how big a brand Gonzaga is now thanks to being in the tournament for 10 years in a row. Without the chance to be part of the March Madness showcase, these schools will lose more than just a game or a tournament; they will lose the chance to build a brand, which leads to increased enrollment and more revenue. The impact of a No-Madness March will be felt for years.