In an Online World, Identifying Hidden Competitors is Critical

Posted by Bob Atkins on Feb 8, 2021 8:30:00 AM

Education Concept. Graduating Button on Modern Computer Keyboard.

There is a good chance that you are losing potential students right from your own backyard. In the post-COVID world, online education is growing and the competition for student demand is intense.  Students in your markets may be going right out of your own proverbial backyard, and if you aren’t looking at the right data, you may not even know it, let alone correct for it. Accurate insights are critical for making the most efficient program decisions and investing in drawing your students closer to home.  

Topics: Online Courses, Competition


How to Boost Student Engagement—Even Online

Posted by William F. Massy on Jul 29, 2020 12:56:47 PM

 

 
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The recent New York Times op-ed about how to make online courses more engaging got me thinking about course redesign generally, especially as it applies in the current COVID-driven environment. Readers may recall my blogs on pruning unneeded courses and rebalancing program portfolios. When done well, these actions can allow the institution to cut costs and boost revenues while minimizing the adverse impacts on student learning and faculty workloads. As noted in the “rebalancing” blog, they fall into the set of four such actions shown at the right. Course redesign is element 3 of this action set.

Topics: Program Economics, Curricular Efficiency, Online Courses