December Inquiry Volume Rose 9% Year-Over-Year; 1.8% Higher for All of 2018
In December 2018, student demand for higher education programs rose sharply, according to Gray Associates, a higher education strategy consulting firm. The firm reported inquiry volume rose nine percent from December 2017 while Google searches for specific programs increased eight percent. Growth was particularly strong for online programs. Gray is optimistic that rising interest will lead to enrollment growth in 2019.