I’ve been writing a lot here about how modern analytics can help a college or university make better academic program portfolio decisions. For example, which programs, if any, should be expanded, downsized, or eliminated. These are mission-critical because it is through degree and other formally organized programs that institutions present their teaching prowess to the marketplace. Faculty usually focus on individual courses, but students look at programs when they decide which school to attend and what they say about it to their parents and peers. Thinking about program portfolios holistically helps schools compete in the marketplace, serve students better, and manage course availabilities and staffing more effectively. These matters fall squarely into the wheelhouse of both academic and financial officers.
There is a lot of buzz around Biomedical Science programs and many schools have recently entered the field. In this month’s webcast, Gray decided to take a deeper dive to see if all the hype is justified. What we found was somewhat surprising...students are showing interest in the program...but will they be able to find jobs when they graduate?
Nationally, student demand for Mental Health Programs is rising. Last year, inquiries and Google searches for the program both rose over 12%, while program completions rose 10%. Competition remains manageable in this field, with only 210 schools offering the program in the U.S. Among the competitors, distance education providers appear to be taking share; only 8% of schools offering this program are online, but they produce 25% of the graduates. On the employment front, there were over 16,000 related job postings last year and 9% average annual growth in employment. Unfortunately, earnings are low; according to the Bureau of Labor Statistics, the 10th percentile wage is just $30,000 for a field in which over 45% of employees have a graduate degree.
Topics: Programs and Cities