Cinderella’s Loss

Posted by Ned Caron on Apr 6, 2020 7:43:38 PM

Tonight, the finals of the NCAA tournament were supposed to take place - the culmination of three weeks of March Madness. Most likely, the championship game would have featured two powerhouse schools like Duke and Kansas; most of the time, it does. But this tournament has never been defined by the championship game or the big-name schools. This tournament has always been about buzzer-beaters and Cinderella stories. Fans love to watch an upset, like theshutterstock_217860934 13th seed upsetting the 4th seed or the 90th seeded school that sneaks into the sweet sixteen or the elite eight. This tournament has always been a chance for a small school to make a name for itself. Think how big a brand Gonzaga is now thanks to being in the tournament for 10 years in a row. Without the chance to be part of the March Madness showcase, these schools will lose more than just a game or a tournament; they will lose the chance to build a brand, which leads to increased enrollment and more revenue. The impact of a No-Madness March will be felt for years.

Topics: NCAA, Final Four, School Brand, March Madness, small schools