Student Demand:   The Critical Metric for Program Investment Decisions

Posted by Bob Atkins on Mar 9, 2021 12:25:54 PM

Hand holding tablet with online business report concept

 

In the face of financial shortfalls, many schools make a fundamental error:  they focus on employment data to find new programs or current programs to grow.  Unfortunately, there is a very limited relationship between employer needs and program margins. 

Topics: Student Demand, Gray Data, enrollment


Data in a Time of Quarantine

Posted by Robert Gray Atkins on Apr 22, 2020 10:07:50 AM

How To Gauge Shifts in Student Demand and Employment Caused by the Pandemic

Just as the novel coronavirus has disrupted our lives, it is changing the societal context for higher education. More specifically, the programs students want and whether they want to take them online or on-campus have undergone massive changes, as have job options for interns Close up of businesswoman holding graphs in handand graduates. Colleges need data on “what just happened” so they can correctly understand and respond to their new context.

Traditional data on higher education and employment won’t help much in the short term. IPEDS data on 2020 enrollment and completions will not be published until 2021 or 2022. The same is true for BLS data on employment by Standard Occupation Code.

Topics: Curricular Efficiency, Current Data, Student Demand, Data