Inside Sales Associate

Job Description

The Inside Sales Associate role is a full-time position that will support  Gray’s sales team by calling prospective clients and scheduling appointments to speak with a member of the sales team.  Longer term, this position may take on an assigned territory to develop new business from existing clients and actively seek new sales opportunities.  In this role, the Inside Sales Associate position will liaise with cross-functional internal teams to improve the entire customer experience.  This position will report to the Vice President of Sales.  Specific responsibilities will include:


  • Place outbound calls in order to connect with prospective clients
  • Email current & potential clients, including development of custom emails, tailored to the institution and the prospect’s role
  • Set appointments for the sales team
  • Keep current and accurate records in Hubspot (Gray’s CRM system)
  • Build and maintain strong, long-lasting client relationships, including trusted advisor relationships with key accounts, customer stakeholders, and executive sponsors
  • Prepare proposals, help close opportunities, and help the team meet sales goals
  • Clearly communicate the progress of monthly/quarterly initiatives to internal stakeholders
  • Develop new business with existing clients
  • Identify opportunities to improve our services and sales processes and increase sales

Skills Required

  • The energy and polite persistence required to make calls and set appointments
  • Basic knowledge of sales and sales best practices 
  • Customer service experience
  • Data entry and analysis
  • Effective written and verbal communication–clear, polite, and reasonably grammatical
  • Organization and time management 
  • Ability to work independently with minimal oversight
  • Proficient in Microsoft Office Suite 
  • Able to quickly learn to use a CRM


  • BA/BS degree minimum

Gray Associates, Inc. is a data analytics, software and strategy consulting firm focused on higher education.  We help colleges and universities develop data-informed academic program strategies that maximize outcomes for students, institutions, and their constituencies.  Our subscription software helps clients evaluate academic program portfolios, analyze competition, and assess employer needs.  Beyond our software offerings, we provide strategic research and consulting support to colleges and universities.

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