Firm Overview

Introduction to Gray

Gray Associates, Inc. is a strategy consulting firm focused on higher education.  We help education clients develop fact-based institutional and marketing strategies that maximize outcomes for students, the school, and its constituencies.  To support our client work, we have developed an industry-leading database that combines information on inquiry volumes, demographics, competition, and employment.  Using this information and proprietary analytical techniques, we work with faculty and school leadership to develop institutional strategies, select programs, pick locations and prepare curricula.  We use the acronym, RISE to summarize the services we offer.

Research:  Gray uses rigorous research, proprietary databases, and advanced analytical techniques to forecast customer decisions, size-up the competition, and model economics.  This analysis helps our clients understand the strategic issues their organizations must address.

Insight:  Gray helps you identify the changes in educational offerings, business designs, and operations that effectively address these strategic issues.  In particular, our analysis helps you focus on the few initiatives that will make a meaningful difference to your performance.

Strategy:  Gray works closely with you and your team to enhance and refine the research, insight, and key initiatives.  As part of our strategy engagements, we help your team develop a shared understanding of the market and commit to the strategic initiatives required to win.

Execution:  Gray helps you develop and manage strategy implementation.  This work includes setting goals, planning work, aligning resources, and identifying and resolving issues as they arise.

The value of this work far exceeds our size.  We have helped clients in education, finance, communications, IT and publishing create billions of dollars in shareholder value.