GrayData has information on student demand, competition, job opportunities, and other important environmental and market factors. We use this critical program data to help institutions with a number of strategic initiatives:
In particular, Gray’s Program Evaluation System (PES) integrates critical data on the markets for educational programs to enable customized analysis of an entire program portfolio at a local, regional, or national level. PES is built on data extracts from GrayDataSM:
All of our data is linked to a standard program definition: the 6-digit CIP code.
GrayData also links all relevant elements to standard geographic definitions:
Sophisticated users of data about higher education know that all the data has limitations. In addition to the various enhancements and validations for individual metrics, GrayData addresses these limitations by providing more than one metric per topic.
Gray tracks three sources on student demand:
Gray uses four sources of data on employment and wages:
Gray evaluates five factors to assess competitive saturation in a market:
To supplement the structured GrayData tables and system, Gray frequently uses additional, more specialized data in its work for colleges and universities: