Gray Insights for Higher Education

Academic Program Evaluation
Robert Atkins

How to Determine Alignment Between Jobs and Academic Programs

Explore the connection between academic programs and employment opportunities with this in-depth analysis of the crosswalk between degree and employment. Learn how to use this tool to align academic programs with the right employment opportunities and understand the limitations of commonly used data. This thought-provoking piece will challenge your perceptions and change the way you think about degrees, jobs, and wages.

Student Demand
Mary Ann Romans

The Three Data Metrics of Student Demand for College Enrollment

Discover the key to successful academic program management: understanding student demand. Our analysis shows that this is crucial for predicting program success, and we’ll show you the three essential data metrics you need to evaluate it. Learn how to use IPEDS completions, enrollment data, and Google search volume to stay ahead of the curve, capitalize on current trends, and make informed decisions on program development and growth.

Emerging Programs
Elaine Rowles

New and Emerging Programs – Where Are They Now?

Where are they now? Our 2022 emerging academic program predictions included the rise of AI and cannabis programs. Take a look at how successful our predictions were last year and see how to tap into our best picks for 2023. Our team of experts scours the latest trends and breakthroughs to identify new and exciting academic programs with the highest potential for success.

Completions
Robert Atkins

Leadership Matters. Now More than Ever.

Explore the challenges facing higher education and discover the keys to successful leadership in this thought-provoking blog by Melissa Morriss-Olson. From truth-telling and truth-seeking to building relationships and taking bold action, learn how the best leaders are navigating the rapidly changing landscape of higher education and making a difference for their institutions and students.

Academic Program Evaluation
Robert Atkins

How to Cut Through the Chaos and Define Your Institution’s Markets

Defining your markets is an important step in the program evaluation process, but it isn’t always a simple one. For some colleges, the definition of markets is more complex. The college might serve several markets. Regardless, it is important to correctly define the markets to be analyzed so that you can discover new opportunities for your institution and create a collaborative PES.

Economics
Robert Atkins

Academic Program Economic Analysis Can Yield Surprising Finds

Think you know which academic programs are high revenue contributors for your college? An economic analysis will reveal the truth. Don’t risk your institutions financial health on guesses or outdated rules of thumb. Learn how to ensure data-informed outcomes.

Stars Are Aligning for Astrology Programs

Stars Are Aligning for Astrology Programs

Looking for a unique and popular program that's perfect for students? Look no further than Astrology! With growing interest in wellness, psychology, and astronomy, this…
Start, Stop, or Grow:  A Master Class on Academic Program Evaluation and Management

Start, Stop, or Grow: A Master Class on Academic Program Evaluation and Management

Improve your institution's academic program portfolio with Gray's free Master Class series led by experienced higher-education decision-makers. This four-part series covers data analysis, AI and…
Boost Enrollment and Prepare Your Students for a Hot Job Market

Boost Enrollment and Prepare Your Students for a Hot Job Market

With completions trending up, enrollment on the rise, and an 87% growth rate in Google searches for marketing programs, now is the time to start…
Recharge Your Program Portfolio with This Emerging Program

Recharge Your Program Portfolio with This Emerging Program

Looking for an exciting and innovative field of study? Look no further than energy storage! As advances in energy technology continue to drive demand for…
2023 March Madness: Who Will Be This Year’s Cinderella?

2023 March Madness: Who Will Be This Year’s Cinderella?

Experience the thrill of March Madness and discover how Cinderella teams can boost a school's brand awareness. Follow the success stories of St. Peter's University…
Benchmarking Hockey East Association Women’s Ice Hockey

Benchmarking Hockey East Association Women’s Ice Hockey

Discover how benchmarking can help your school's athletic department make strategic resource decisions. Learn about the importance of using both internal and external data to…