Gray Insights for Higher Education

Athletics
Vlad Landaverde

USC, UCLA Big Ten Playbook

At Gray, we follow stories that are important to our higher education community, and when UCLA and USC announced their plan to move to Big Ten Conference, they changed the landscape of college sports in the US. We focused on looking at the impact beyond football; using our new Athletics Evaluation Software, we made a list of strategic decisions that would allow USC & UCLA to assimilate with the Big Ten without compromising sports unique to their current footprint.

Academic Program Evaluation
Mary Ann Romans

The Multiple Dimensions of Program Evaluation

When planning your academic program portfolio, labor data is indeed important, but your market data should not only include labor market demand. A successful academic program evaluation is not based on one dimension of data. The fallacy of that has gotten many a school into trouble.

Program Management
Andy Dunn

How to Use Market Analysis to Create a Winning Program Proposal

Analyzing market data informs academic program evaluation and decision-making, leading to a strong program portfolio. Once an institution has analyzed their market data, they can rely on the data to inform which programs to start, stop, and grow. In this blog, we will show how institutions can apply the market analysis that leads to a successful new program proposal.

Curricular Efficiency
Robert Atkins

How to Manage Curricular Efficiency

In an excerpt from Start, Stop, or Grow, Robert Atkins discusses curricular efficiency, which measures, manages, and improves the units of education that can be delivered for a given amount of instructional cost and quality, and the importance of the cost per student credit hour (SCH).

Artificial Intelligence
Mary Ann Romans

How Higher Education Institutions Are Using Creative AI

We’ve seen an explosion of AI-related courses and programs across higher education, mainly within engineering and computer science departments, but AI isn’t just for “left-brainers.” Artists, musicians, and other “right-brain” aficionados are using AI to enhance the creative process and even generate new creative works. While creative AI still has a long way to go, it’s clear that AI technology will have to be considered in the workforce and in educating students.

Economics
William F. Massy

Use Your Margins to Support Your Mission

Money remains crucially important to not-for-profits, but in a very different way than for for-profits. For universities, it’s a means for mission attainment, whereas it is the overriding objective in business firms. One barrier to the adoption of academic resourcing models is the concern that doing so will “turn the university into a business.” The case against this proposition is very strong, but its demonstration requires considerable explanation.

Top 10 Blogs on Academic Program Evaluation

Top 10 Blogs on Academic Program Evaluation

The most wonderful time of the year is here - a time for friends, family, and being thankful. This is the perfect opportunity to relax,…
Three Approaches to Getting Started with an Academic Program Evaluation System (PES)

Three Approaches to Getting Started with an Academic Program Evaluation System (PES)

As you go through the process of evaluating your current programs and new opportunities, you will need to decide on the best approach for your…
October Higher Education Demand Trends: Results Through September 2022

October Higher Education Demand Trends: Results Through September 2022

Our October Program of the Month is quickly growing in student demand, yet in 2020, only 85 campuses graduated students from it. Get the data…
Associate Enrollment is Declining, But Not Everywhere…

Associate Enrollment is Declining, But Not Everywhere…

Declining enrollment is an issue facing community colleges across the country. According to data provided by the National Student Clearinghouse, total enrollment in associate programs…
Is Your Academic Program Portfolio Missing Economic Analysis?

Is Your Academic Program Portfolio Missing Economic Analysis?

Having internal and external data is critical when evaluating your academic programs. If your institution looks at external market data for your academic programs, you…
Bachelor’s Programs: What’s Hot and What’s Not?

Bachelor’s Programs: What’s Hot and What’s Not?

While large programs continue to be popular among bachelor’s students, some smaller programs are experiencing healthy gains in the number of students enrolled. We analyzed…