Gray Insights for Higher Education

Competition
Competition
Gray Associates

How to Identify Competition for Your College Programs

IPEDS misallocates most online completions, reporting them in the home market for the institution. This reporting bias can be addressed using NC SARA data for online student enrollment by institution and state of student residence.

Economics
Robert Atkins

No Matter What the Future Holds, Understanding Program Economics is Vital

When it comes to fixing an academic program portfolio or running a healthy institution, understanding program economics is vital.  The goal is typically not to profit, but to generate funds that the college can re-invest to advance its mission, strategy, and quality of instruction. 

Direct Prep
Robert Atkins

Using Employment Data: The Direct Prep Fallacy

Some assume clear links between academic programs and occupations for graduates, which are neatly embodied in the NCES crosswalk between programs and occupations. In theory, they are right. In practice, it is bunk for graduates with a bachelor’s degree.

Labor Market Data
Robert Atkins

Labor Market Forecasts:  How Accurate Are They?

Many community colleges and other higher education institutions use labor market forecasts to inform decisions on academic programs, faculty hiring, and facilities investments. How accurate are these forecasts?

Top 10 Blogs on Academic Program Evaluation

Top 10 Blogs on Academic Program Evaluation

The most wonderful time of the year is here - a time for friends, family, and being thankful. This is the perfect opportunity to relax,…
Three Approaches to Getting Started with an Academic Program Evaluation System (PES)

Three Approaches to Getting Started with an Academic Program Evaluation System (PES)

As you go through the process of evaluating your current programs and new opportunities, you will need to decide on the best approach for your…
October Higher Education Demand Trends: Results Through September 2022

October Higher Education Demand Trends: Results Through September 2022

Our October Program of the Month is quickly growing in student demand, yet in 2020, only 85 campuses graduated students from it. Get the data…
Associate Enrollment is Declining, But Not Everywhere…

Associate Enrollment is Declining, But Not Everywhere…

Declining enrollment is an issue facing community colleges across the country. According to data provided by the National Student Clearinghouse, total enrollment in associate programs…
Is Your Academic Program Portfolio Missing Economic Analysis?

Is Your Academic Program Portfolio Missing Economic Analysis?

Having internal and external data is critical when evaluating your academic programs. If your institution looks at external market data for your academic programs, you…
Bachelor’s Programs: What’s Hot and What’s Not?

Bachelor’s Programs: What’s Hot and What’s Not?

While large programs continue to be popular among bachelor’s students, some smaller programs are experiencing healthy gains in the number of students enrolled. We analyzed…