Gray Insights for Higher Education

Competition
Competition
Gray Associates

How to Identify Competition for Your College Programs

IPEDS misallocates most online completions, reporting them in the home market for the institution. This reporting bias can be addressed using NC SARA data for online student enrollment by institution and state of student residence.

Economics
Robert Atkins

No Matter What the Future Holds, Understanding Program Economics is Vital

When it comes to fixing an academic program portfolio or running a healthy institution, understanding program economics is vital.  The goal is typically not to profit, but to generate funds that the college can re-invest to advance its mission, strategy, and quality of instruction. 

Direct Prep
Robert Atkins

Using Employment Data: The Direct Prep Fallacy

Some assume clear links between academic programs and occupations for graduates, which are neatly embodied in the NCES crosswalk between programs and occupations. In theory, they are right. In practice, it is bunk for graduates with a bachelor’s degree.

Labor Market Data
Robert Atkins

Labor Market Forecasts:  How Accurate Are They?

Many community colleges and other higher education institutions use labor market forecasts to inform decisions on academic programs, faculty hiring, and facilities investments. How accurate are these forecasts?

Recharge Your Program Portfolio with This Emerging Program

Recharge Your Program Portfolio with This Emerging Program

Looking for an exciting and innovative field of study? Look no further than energy storage! As advances in energy technology continue to drive demand for…
2023 March Madness: Who Will Be This Year’s Cinderella?

2023 March Madness: Who Will Be This Year’s Cinderella?

Experience the thrill of March Madness and discover how Cinderella teams can boost a school's brand awareness. Follow the success stories of St. Peter's University…
Benchmarking Hockey East Association Women’s Ice Hockey

Benchmarking Hockey East Association Women’s Ice Hockey

Discover how benchmarking can help your school's athletic department make strategic resource decisions. Learn about the importance of using both internal and external data to…
Fall Enrollment Increased for the First Time in Five Years

Fall Enrollment Increased for the First Time in Five Years

Ready for some good news? After five years of declining enrollment, higher education is seeing a glimmer of hope with a 1% increase in new…
January Higher Education Demand Trends: Results Through December 2022

January Higher Education Demand Trends: Results Through December 2022

Advancements in our January Program of the Month have recently caused a stir in higher education. It is a young program, but it is quickly…
Smart Plants Offer a Garden Variety of Academic Program Opportunities

Smart Plants Offer a Garden Variety of Academic Program Opportunities

Imagine plants that can sense danger, communicate with each other and even act as radio stations. The world of smart plants is here, and it's…