Is Your Academic Program Portfolio Missing Economic Analysis?

November 15, 2022

If you are looking outward to understand the markets for your academic programs, including student demand, employer needs, and competition, you are halfway there – and well ahead of many institutions that use little data or focus solely on employer demand for graduates. To complete a sound program evaluation, you also need to look inward at program economics and academic outcomes.

Markets Face Outward, Economic­­s­–Inward

Let’s avoid two common errors: focusing only on cost and confusing program margin with departmental margin.

First, many high-cost programs also have high margins. They may have lower tuition discounts (because of the type of student they attract), or a more efficient course structure that leads to a higher number of students per class – in effect the volume of students per class offsets the cost per class, leading to a lower cost per student credit hour delivered. So, cost, by itself, tells you very little about which courses or programs are generating or consuming margins.

The second error is confusing departmental and program economics.  Nursing programs often highlight both errors.  I have heard many colleges complain about the high cost of nursing “programs.”  This conventional wisdom about Nursing reflects the costs of the Nursing department, which are often high because of clinical requirements, instructor pay, and regulatory constraints on class sizes. So, I have been surprised to see that nursing programs usually have above-average margins.

The departmental analysis needs to include high-margin courses that nurses take outside of their department, such as introductory English. Including the revenue cost and margin for the nurses in these courses substantially increases program margins. Accreditors require that all undergraduate nurses take essentially the same courses. As a result, average class sizes are quite healthy, which offsets the higher cost per course. Program economics avoids these errors and gives you an accurate understanding of program revenue, cost, and margin.

Difference from Average Bachelor's Contribution Margin per Student Credit Hour

A sound program evaluation includes both a look outward toward market opportunity and inward toward program economics. Most programs make money, but knowing which ones have above-average margins and which are below will inform good decision-making. 

Mary Ann Romans


Mary Ann creates, defines, and executes the content marketing strategy at Gray, collaborating with the entire team to support our higher education partners through effective communication and provision of critical industry information.

Related Posts

When Bad News Is Good News: Cyber Breaches Drive Demand For Cybersecurity Programs

Discover how recent cyberattacks are shaping cybersecurity programs at academic institutions. Are there enough interested students, and will graduates find jobs in this field? Explore the surge in cybersecurity graduates, enrollment trends, and employment opportunities, revealing a promising landscape for both students and higher education institutions.

The Artists Are Not Starving: How Arts Programs Profit Students and Schools

Can arts programs lead to prosperous careers? We dissect recent data that challenges the “starving artist” stereotype. Explore the resilient growth of visual and performing arts enrollments post-pandemic, the diverse paths graduates take, and surprising employment outcomes. Discover why arts education is not just surviving but thriving. 

A Shot of Perspective on the Nursing Shortage: Insights into Employer Demand

Uncover the surprising trends shaping the future of nursing with Gray’s Head of Research, Elaine Rowles! Delve into the intriguing interplay between enrollment, job postings, and salaries for RNs and LPNs. Despite certain declines, the demand for nurses remains strong, leaving a profound impact on nursing programs and the overall healthcare landscape. Explore how educators and employers are actively shaping the future of nursing. Plus, get valuable insights into the recent data on nursing jobs and its implications for higher education.

About Us
closeup photo of

Gray Associates, Inc. is a software and services firm focused on higher education. We help education clients develop fact-based institutional and marketing strategies that maximize outcomes for students, the school, and its constituencies.

Let’s Socialize

Popular Post
Subscribe to Our Blog

Don’t miss the latest research and insights from Gray Associates