Google searches fell over 10% for two education degrees and two science programs. Other fields where student demand fell in December included higher education programs in Advertising, Fashion-Merchandising, and Commercial Art. We were surprised to see a drop in searches for Computer Programming degrees, which fell 21%. This is the only sign we have seen of falling interest in software programming education.
Why is adult enrollment in higher education declining? With over 117 million American adults lacking a college degree, the opportunity to tap into this vast population seems promising! We identify the sectors experiencing the most significant declines and showcase successful institutions that have attracted and graduated adult learners through tailored academic programs.
Uncover untold success stories in higher education! Join Robert Atkins’ podcast, “Grow Grow Grow: Stories of Success in Higher Education.” Explore enrollment growth, student outcomes, and visionary leadership. Gain insights from Melissa Morriss-Olson, George Burnett, and Matthew Crellin on faculty engagement, alternative credentials, and data-informed success. Embrace innovation, change, and the power of data.
Although the US remains the top destination for inbound international students, it’s losing ground to foreign institutions. The good news? You can win back your fair share of foreign students by offering programs that international students want. Learn which programs are attracting the most international students and how to target high-opportunity areas for recruiting.
Gray Associates, Inc. is a software and services firm focused on higher education. We help education clients develop fact-based institutional and marketing strategies that maximize outcomes for students, the school, and its constituencies.
Don’t miss the latest research and insights from Gray Associates
Gray Associates, Inc. is a software and services firm focused on higher education. We help education clients develop data-informed institutional strategies that maximize outcomes for students, the school, and its constituencies.
