Gray tracks inquiries, essentially online forms filled out by potential students interested in higher education programs. Inquiry volume had been dropping, often by double digits, for over five years. 2018 broke the trend. Inquiries increased 1.7% for the year and sprinted to the finish with a 9% rise in December.
Looking for a unique and popular program that’s perfect for students? Look no further than Astrology! With growing interest in wellness, psychology, and astronomy, this program is on the rise across all award levels. From strong completion rates to skyrocketing enrollment and trending Google searches, Astrology is a program that’s truly aligning with the stars.
Improve your institution’s academic program portfolio with Gray’s free Master Class series led by experienced higher-education decision-makers. This four-part series covers data analysis, AI and machine learning, program evaluation, and student success integration. Stay ahead of the competition and ensure success by evaluating programs based on mission, academics, markets, and margins.
With completions trending up, enrollment on the rise, and an 87% growth rate in Google searches for marketing programs, now is the time to start or expand your institution’s Marketing program. Gray’s latest analysis shows why careers in marketing are booming and why institutions looking to grow their enrollment and improve student employment options should consider offering a bachelor’s program in Marketing.
Gray Associates, Inc. is a software and services firm focused on higher education. We help education clients develop fact-based institutional and marketing strategies that maximize outcomes for students, the school, and its constituencies.
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Gray Associates, Inc. is a software and services firm focused on higher education. We help education clients develop data-informed institutional strategies that maximize outcomes for students, the school, and its constituencies.
