March Higher Education Demand Trends: Results Through February

Results Through February

  • Google searches for programs declined 2% year-over-year in February.
    – Google searches for brands increased 14%. 
  • Fall 2021 enrollment declined 5% year-over-year.
    – Enrollment increased in Master’s degrees and Post-Master’s certificates. 
  • The highest volume of U.S. job postings was for health care workers.
    – Postings for solar sales reps and appraisers increased 1286% year-over-year. 
  • Market demand for Econometrics programs at the Bachelor’s level is very high.
    – Enrollment has steadily grown since 2019. 
  • Foreign students represented a large share of Econometrics completions in 2020.
    – Program reporting in Economics may switch CIP codes to become STEM-qualified for foreign students.

 

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Gray Associates, Inc. is a software and services firm focused on higher education. We help education clients develop fact-based institutional and marketing strategies that maximize outcomes for students, the school, and its constituencies.

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