2017 April GrayReports – Student and Employer Demand Trends

Gray Associates

May 29, 2017

Every month, Gray releases the latest student and employer demand trends in higher education.  Here are a few of the trends from April of 2017 that we released in May:

  • Overall inquiry volumes continue to decline 15%. 
  • But, a few trends are diverging by segment.
    • Student demand for on-campus programs fell 18%, while student demand for online programs grew 4%.
    • Conversions on-campus fell 17%, but online conversions are up close to 70%.
  • Mature Learners are an emerging segment with unusual interests. 


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Gray Associates

Gray Associates, Inc. provides the best available data, software, and facilitated processes to help higher education institutions make high-stakes decisions regarding academic programs, pricing, and locations.

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Gray Associates, Inc. is a software and services firm focused on higher education. We help education clients develop fact-based institutional and marketing strategies that maximize outcomes for students, the school, and its constituencies.

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