2017 August GrayReports – Student and Employer Demand Trends

Gray Associates

October 2, 2017

Every month, Gray releases the latest student and employer demand trends in higher education.  Here are a few of the trends from August of 2017 that we released in September:

  • Online rebounded and remains a bright spot in demand for higher education. 
    • Inquiries inched down just 1% vs. a very strong month in 2016. 
    • Conversions rose 89% in May, are up for June and July, and will get better. 
  • Interest in on-ground programs continued a steep decline. 
    • Inquiries fell 12% year-over-year. 
    • Conversion fell 10% year-over-year. 
  • Budgets are shifting from trades programs to degreed programs. 
  • All large programs and cities were flat or down.


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Gray Associates

Gray Associates, Inc. provides the best available data, software, and facilitated processes to help higher education institutions make high-stakes decisions regarding academic programs, pricing, and locations.

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Gray Associates, Inc. is a software and services firm focused on higher education. We help education clients develop fact-based institutional and marketing strategies that maximize outcomes for students, the school, and its constituencies.

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