2017 March GrayReports – Student and Employer Demand Trends

Gray Associates

April 24, 2017

Every month, Gray releases the latest student and employer demand trends in higher education.  Here are a few of the trends from March of 2017 that we released in April:

  • Overall inquiry volumes continue to decline 8%. 
  • But, trends are strongly diverging by segment.
    • External inquiries dropped 15%, but Branded inquiries rose 8%.
    • Inquiries for on-campus programs fell 11%, while inquiries for online jumped 21%.
    • Conversions on-campus fell 20%, but online programs are up over 50%. 
  • Human Services continues to be the fastest-growing program.
  • Employment for Liberal Arts majors is more promising than thought.
    • Liberal Arts graduates are employed in many fields.
    • Median salaries for many programs are above the national average.


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Gray Associates

Gray Associates, Inc. provides the best available data, software, and facilitated processes to help higher education institutions make high-stakes decisions regarding academic programs, pricing, and locations.

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Gray Associates, Inc. is a software and services firm focused on higher education. We help education clients develop fact-based institutional and marketing strategies that maximize outcomes for students, the school, and its constituencies.

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