2017 May GrayReports – Student and Employer Demand Trends

Gray Associates

July 12, 2017

Every month, Gray releases the latest student and employer demand trends in higher education.  Here are a few of the trends from May of 2017 that we released in June:

  • Overall inquiry volumes continued to decline 8%

  • External inquiries dropped 10%, and Branded inquiries also dropped 7%.

  • Medical Coding was the fastest-growing program.

  • Employment related to Public Relations has recently grown.

    •  Public Relations was also one of the fastest-growing programs in terms of Google Search Volumes. 

    • It also appears to be a strong profession, with many advertised salaries over $50,000


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Gray Associates

Gray Associates, Inc. provides the best available data, software, and facilitated processes to help higher education institutions make high-stakes decisions regarding academic programs, pricing, and locations.

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Gray Associates, Inc. is a software and services firm focused on higher education. We help education clients develop fact-based institutional and marketing strategies that maximize outcomes for students, the school, and its constituencies.

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